2 to 3 November 2026
Mon-Tue
Craft compelling copy for websites, social media, emails and more on this two-day course.
Covers persuasion, ideation, multi-channel strategy, tone of voice and editing.
Craft compelling copy for websites, social media, emails and more on this two-day course. Covers persuasion, ideation, multi-channel strategy, tone of voice and editing.
Craft compelling copy for any platform on this two-day copywriting course.
You'll learn the different types of copywriting and how to be persuasive, how to brainstorm and develop great ideas, how to write for social media, websites, emails, blogs and long-form content, how to build an integrated multi-channel writing strategy, how to tell different kinds of story, how to write great headlines and titles, and how to proofread and edit copy to a professional standard.
Practical and hands-on throughout, with exercises and feedback on your own writing.
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 2 to 3 November 2026 | Mon-Tue | Online | Available | £549 | £100 | £449 + VAT | |
| 15 to 16 February 2027 | Mon-Tue | Online | Available | £549 | £50 | £499 + VAT | |
| 19 to 20 April 2027 | Mon-Tue | London Islington | Available | £549 | £549 + VAT | ||
| 24 to 25 June 2027 | Thu-Fri | Online | Available | £549 | £549 + VAT | ||
| 25 to 26 August 2027 | Wed-Thu | London Islington | Available | £549 | £549 + VAT | ||
| 14 to 15 October 2027 | Thu-Fri | Online | Available | £549 | £549 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 19 to 20 April 2027 | Mon-Tue | London Islington | Available | £549 | £549 + VAT | ||
| 25 to 26 August 2027 | Wed-Thu | London Islington | Available | £549 | £549 + VAT |
| Course dates | Days | Location | Places | RRP | Discount | You pay | |
|---|---|---|---|---|---|---|---|
| 2 to 3 November 2026 | Mon-Tue | Online | Available | £549 | £100 | £449 + VAT | |
| 15 to 16 February 2027 | Mon-Tue | Online | Available | £549 | £50 | £499 + VAT | |
| 24 to 25 June 2027 | Thu-Fri | Online | Available | £549 | £549 + VAT | ||
| 14 to 15 October 2027 | Thu-Fri | Online | Available | £549 | £549 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Mon-Tue
Mon-Tue
Mon-Tue
Thu-Fri
Wed-Thu
Thu-Fri
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Understanding the different types of Copywriting: informative, inspirational and selling
Become persuasive in your writing
Tips to write faster and better
Brainstorming: how to get great ideas and turn them into copy
Writing for different platforms: social media, websites, cornerstone content, blogs, emails
Building an integrated multi-channel writing strategy
Developing and working to a brief
Defining your target audience
Developing your tone of voice
Telling different kinds of story
Writing short punchy copy
Long copy
Ways to keep your copy fresh and engaging
How to write great titles
SEO tips to improve your online writing
Does copy fit the brief?
Is it pitched correctly for the target audience?
Is it enjoyable and interesting to read?
Is it written to the brand's style and tone of voice?
Does it meet SEO requirements?
Read thoroughly and accurately
Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.
For marketers, communications professionals and anyone who writes professionally and wants to improve their persuasion, style and versatility. No prior copywriting experience required.
Really articulate, easy to understand training with a variety of different approaches such as exercises, group work, individual work etc.
Engaging, interactive personable and tailored to our work. Patsy was an excellent trainer
The session is practical with opportunity to apply what you learn to practice, which is really helpful. I learn about from the exercise and…
Have clear course modules/areas to focus on. Good pace and balance across the two days. Being practical with exercises to put what we have…
Very knowledgable about the theory behind the instincts and habits we've been taught as marketers. Very interesting to see the context behi…
Nathan was genuinely excellent as a course tutor. He was so knowledgeable and he shared his knowledge so well, at a great pace. He brought…
Explaining the various concepts and types of audience (inverted pyramid, snack, sandwich, full-roast). Nathan was really helpful detailing…
Very good at explaining all concepts and giving feedback on writing tasks.
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You need a skill for the role you already have, or your employer is investing in the team.
You're moving into a new field and need the practical skills it asks for.
You know the theory. A practical course and a certificate of attendance show employers you can do the work.
Basic spelling mistakes look bad and undermine the credibility of your work.
Your newsletter needs to be properly planned and well writen.
Self-help books help you get launched on your career while others can provide you with a push once you're on your way.