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Social Media Marketing Intro Course

Build a social media presence that grows your audience and drives real results.

A practical one-day course covering content creation, copywriting, strategy and analytics.

Build a social media presence that grows your audience and drives real results. A practical one-day course covering content creation, copywriting, strategy and analytics.

459 Reviews
9.4/10 Satisfaction
98.9% Recommend
See reviews
Social Media Marketing Intro training course

Social Media Marketing Intro Course

This course will give you the digital marketing skills to engage with existing and potential customers across a wide range of social media platforms.

You will also learn how to set strategies and goals for your social campaigns.

Gain valuable insights into different social platforms and how to identify your target audience to grow your business or brand awareness.

Whether you're new to the world of social media marketing or looking to enhance your knowledge, this course will give you the skills and confidence to nail your social media marketing goals.

Once you've completed this course, our Social Media Marketing Advanced course covers competitor analysis, social listening and paid advertising.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
28 October 2026 Wed London Islington Hurry. Two places left. £399 £70 £329 + VAT
19 November 2026 Thu Online Available £399 £50 £349 + VAT
18 December 2026 Fri London Islington Available £399 £20 £379 + VAT
11 January 2027 Mon Online Available £399 £399 + VAT
10 February 2027 Wed London Islington Available £399 £399 + VAT
10 March 2027 Wed Online Available £399 £399 + VAT
9 April 2027 Fri London Islington Available £399 £399 + VAT
12 May 2027 Wed Online Available £399 £399 + VAT
2 June 2027 Wed London Islington Available £399 £399 + VAT
28 June 2027 Mon Online Available £399 £399 + VAT
26 July 2027 Mon London Islington Available £399 £399 + VAT
25 August 2027 Wed Online Available £399 £399 + VAT
23 September 2027 Thu London Islington Available £399 £399 + VAT
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
28 October 2026 Wed London Islington Hurry. Two places left. £399 £70 £329 + VAT
18 December 2026 Fri London Islington Available £399 £20 £379 + VAT
10 February 2027 Wed London Islington Available £399 £399 + VAT
9 April 2027 Fri London Islington Available £399 £399 + VAT
2 June 2027 Wed London Islington Available £399 £399 + VAT
26 July 2027 Mon London Islington Available £399 £399 + VAT
23 September 2027 Thu London Islington Available £399 £399 + VAT
Course dates Days Location Places RRP Discount You pay
19 November 2026 Thu Online Available £399 £50 £349 + VAT
11 January 2027 Mon Online Available £399 £399 + VAT
10 March 2027 Wed Online Available £399 £399 + VAT
12 May 2027 Wed Online Available £399 £399 + VAT
28 June 2027 Mon Online Available £399 £399 + VAT
25 August 2027 Wed Online Available £399 £399 + VAT

Private & team training

Get a quote for Social Media Marketing Intro

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

28 October 2026

Wed

Location
London Islington
Places
Hurry. Two places left.
RRP
£399
Discount
£70
You pay
£329 + VAT

19 November 2026

Thu

Location
Online
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

18 December 2026

Fri

Location
London Islington
Places
Available
RRP
£399
Discount
£20
You pay
£379 + VAT

11 January 2027

Mon

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

10 February 2027

Wed

Location
London Islington
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

10 March 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

9 April 2027

Fri

Location
London Islington
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

12 May 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

2 June 2027

Wed

Location
London Islington
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

28 June 2027

Mon

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

26 July 2027

Mon

Location
London Islington
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

25 August 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

23 September 2027

Thu

Location
London Islington
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Introduction to Social Media and Key Platforms

What is social media

Brands nailing social

Exploring the main platforms – Facebook, X (Twitter), Instagram and LinkedIn (how they work and who is using them)

2

Creating Engaging Social Media Content

Best practices for social

How to create original content

How to choose content

Making images work

3

Writing Effectively for Social Media

Copywriting advice for social

Tailoring the message to your audience

Becoming memorable to your audience

Writing for your audience

4

Strategy, Tools and Tactics for Social Media Success

A successful vs an unsuccessful post

A content calendar that works

Useful tools

Using the right hashtags

5

Practical Workshop: Improving Your Content

Workshop existing content

Who is this course for?

Ideal for marketers, small business owners, comms professionals and anyone who manages or contributes to social media for their organisation. No prior social media marketing experience required.

459 Reviews
9.4/10 Satisfaction
98.9% Recommend

Was very informative and easy to understand. welcoming atmosphere and encouraging ideas

Katherine – 29 June 2026

Very knowledge about all the social media platforms. Gave us really good examples on how you can use social media content, what platforms y…

Rebecca – 29 June 2026

Was great fun and felt super comfortable, It was lovely to be in a smaller group of people.

Kaylee – 29 June 2026

Very well structured, practical and interactive. Friendly and welcoming team. Relaxed and informative

Todor – 19 May 2026

Nathan sharing the content for the day - clear structure and great knowledge so I knew what was coming up and I learned a lot. Great layout…

Alison – 19 May 2026

Trainer was very easy to talk to and created a comfortable environment for everyone to partake in.

Steni – 13 May 2026

Today has been fantastic! Our trainer was absolutely brilliant - friendly, approachable, happy to answer all our questions & shared brillia…

Caroline – 18 February 2026

The course and trainer were immensely helpful in tailoring the discussion to our brands, giving examples, advice and feedback that would be…

Maheen – 8 January 2026

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

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Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

Further reading

Google Ads vs Facebook Ads: Which is Right for You? article image

Google Ads vs Facebook Ads: Which is Right for You?

Google Ads or Facebook Ads — which is right for your business?

Which Is More Effective: Email Marketing Or Social Media Marketing? article image

Which Is More Effective: Email Marketing Or Social Media Marketing?

Trying to decide between email marketing and social media marketing?

How To Step Up Your Game As A Content Creator article image

How To Step Up Your Game As A Content Creator

Great content needs great ideas and the right team.