Google Tag Manager Course

Take control of your website tracking with Google Tag Manager on this practical one-day course.

Covering container setup, tags, triggers, Analytics integration and debugging without touching code.

Reviews

9.6

Satisfaction

100.0%

Recommend

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Google Tag Manager Course

Name: Google Tag Manager
Rating: 4.8 (80 reviews)

Take control of your website tracking and tag management with Google Tag Manager on this practical one-day course. You'll learn what GTM is and how its architecture works, how to set up and structure a container, how to create and configure tags, triggers and variables, how to install Google Analytics tracking, social media pixels and other third-party tags without touching your site code, how to use the preview mode to debug your setup before publishing, and how to manage versions and user permissions in your GTM account.

One Day

10:00 - 16:30 UK Time

Private Options

Key Learning Points

Key Learning Points
Set up and structure a Google Tag Manager container
Create and configure tags, triggers and variables
Install Google Analytics and social media pixels
Debug and preview your setup before publishing
Manage container versions and user permissions

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

Some knowledge of coding and experience with Google Analytics is recommended before attending this course.

Google Analytics GA4 : Introduction

Who is this course for?

For marketers, web developers and analytics professionals who want to manage website tracking without touching code. Some knowledge of coding and Google Analytics is recommended.

Expert Trainers

Course leader is an experienced industry expert

Class Size

1 - 10 in person or 1 - 6 online

Support

28 days free helpdesk support with all courses

Cancellation

Cancel before 7 days for 100% refund

Certificate

Earn a certificate of attendance on completion

Volume Discounts

Save money by using our Learning Pots scheme

Course Dates	Days	Location	Places	RRP	Discount	You Pay
27th Aug 26	Thu	Online	Available	£399.00	£50.00	£349.00 + VAT
6th Oct 26	Tue	Online	Available	£399.00		£399.00 + VAT
14th Dec 26	Mon	Online	Available	£399.00		£399.00 + VAT
15th Apr 27	Thu	Online	Available	£399.00		£399.00 + VAT

No in-person dates available at the moment.

Course Dates	Days	Location	Places	RRP	Discount	You Pay
27th Aug 26	Thu	Online	Available	£399.00	£50.00	£349.00 + VAT
6th Oct 26	Tue	Online	Available	£399.00		£399.00 + VAT
14th Dec 26	Mon	Online	Available	£399.00		£399.00 + VAT
15th Apr 27	Thu	Online	Available	£399.00		£399.00 + VAT

Course Dates

27th Aug 26 (Thu)

Location:Online

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT

6th Oct 26 (Tue)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

14th Dec 26 (Mon)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

15th Apr 27 (Thu)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

Introduction

What is Google Tag manager?

The Google Tag Manager architecture

Why should I use Google Tag Manager?

What are tags and what can I use them for?

What ready made tags are available?

Signing up and creating your first container

Signing up to Google Tag Manager

Considering cross domain and sub domain tracking needs

Adding your first container

Deploying your container/s to your website

Upgrading from Universal Analytics to Google Tag Manager

Google Tag Manager interface and admin

Signing in and choosing an account

Switching between accounts and adding accounts

Setting personal preferences

Administration controls and adding other users

About workspaces and versions

The interface screens

Understanding and using folders

Technical concepts

Web Basics and GTM; HTML, Javascript and the DOM

Tags, Triggers and Variables

The GTM workflow process

Using built-in vs user defined variables

What is the Data Layer?

Creating your first tags

Installing Google analytics universal tracking tag

Installing social media tracking tags

Enhanced web tracking with Google analytics and tag manager

Identifying and planning trackable activities

Configuration accuracy

Simple form submission tracking

Simple button interaction tracking

Setting up document download tracking

Publishing and deployment

Entering the preview mode

Testing and checking Tag Configurations

Troubleshooting common issues

Using other google tools to help debugging and configuration

Publishing your workspace changes

Where do I go from here?

More advanced tracking ideas

What else can I track with tag manager?

Questions and answers

This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

Great overview session provided by Deva. Thank you

Deva was great, I struggle sometimes with online courses when it comes to engagement but I found this one to be really good and engaging with a good…

Deva was fantastic at explaining things and went through all and any questions thoroughly. He helped us in real time with our issues in GTM and expla…

Good speed and information, good examples and helping to troubleshoot.

We found the training really helpful. Deva was super accommodating and willing to work around all of the specific questions we had.

Really good at tailoring and asking our business needs and helping work through the solutions

Very welcoming and accessible. Course was easy to understand and facilities were great

Pretty much everything- thanks for all the help and no judgement!

The instructor was very helpful at explaining extra information from questions asked. Very informative and extremely helpful!

Explaining what Google Tag Manager is, how to use it, how to create tags and triggers and answering any questions we had.

Friendly, knowledgable and was more than happy to help with any questions. Generous break times too.

Really well-delivered course. Lots to implement!

Great session, very interactive. Supported with individual needs too

Clear, friendly, direct, engaging explanation. Maintained interest. Found a way to communicate complex information really well, and in an understanda…

Giving good all round knowledge of google tag manager

Everything was good. Well-detailed explanations and assistance in setting the basics of Google Tag Manager

Excellent demonstration and practice exercise thank you

Answering our questions and going through real examples with us of how to set up a tag and trigger

Really useful course, it didn't feel too tech heavy, it was easy to digest and understand the process properly. Helpful teaching throughout and took…

Great knowledge and interaction with all the members involved. Would recommend.

Knowledgeable and really friendly, also super helpful

Deva was really good at showing practical examples and explaining in depth

Helping with specific examples relevant to our business

Trainer kept group engaged on challenging subject.

Really knowledgeably but also reading the room well and tailoring the training to what we actually needed to know.

Simon was very knowledgable and happy to talk through any thoughts or questions we had throughout the course. He had helpful examples and broke some…

Really helpful in explaining things that I struggled to understand

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Identify Your Path

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Learn With Experts

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Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

Google Tag Manager Course