SEO Adv Course
This Advanced SEO course dives deeper into the technical aspects of search engine optimisation and will help provide you with advanced strategies and techniques to boost website rankings. Topics covered include advanced keyword research, on-page optimisation, conducting comprehensive site audits, implementing technical SEO practices, advanced link building strategies, and using backlinks effectively.
You will learn to optimise websites for better visibility and explore advanced tactics to improve ranking and drive organic traffic. This course will provide you with practical, valuable skills to take your SEO expertise to the next level.
Key Learning Points
Key Learning Points
- Audit your site and analyse search performance
- Fix technical SEO issues that hold rankings back
- Optimise for site speed and standards compliance
- Build and manage an effective link profile
- Implement local SEO and schema markup strategies
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You'll need to have attended our SEO Intro course or have equivalent working knowledge before joining this class.
Who is this course for?
For marketers and SEO professionals who want to go beyond the basics into technical SEO, auditing and advanced strategy. Requires our SEO Introduction course or equivalent knowledge.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 10th Jul 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 10th Sep 26 | Thu | London Islington | Available | £399.00 | £20.00 | £379.00 + VAT | |
| 25th Nov 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 10th Sep 26 | Thu | London Islington | Available | £399.00 | £20.00 | £379.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 10th Jul 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 25th Nov 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
10th Jul 26 (Fri)
10th Sep 26 (Thu)
25th Nov 26 (Wed)
17th Mar 27 (Wed)
Course Outline
Analysing your existing site
Using analytic tools
Using Webmaster tools
Analysing existing search results
Examining Google's cache
Analysing competitors
Review of keyword research tools and techniques
Content for SEO
Google Panda and Penguin
Keyword identification and enriching
Defining suitable content
Defining keyword competition
Defining Theme phrases
Improving page focus
Copywriting techniques for good SEO
Content schemas, microdata - schema.org
Web Design for SEO
Creating a search engine friendly website
Standards compliant code
Site performance and efficiency
Finding and repairing broken links
Improving SEO using background images with text overlay
Site setup for SEO
Managing redirects
Duplicate content
Benefits and limitations of CMS Systems
Multiple domains, domain canonicalisation
Robots.txt
Sitemap.xml
Image and Video sitemap files
Driving traffic
Successful link building
Link approaches and anchor text
Using social media
Link management
Repairing problems with bad links
Feeds and content sharing
Tools & Resources
Useful tools for SEO analysis and support
Questions and answers
This course is also available as a private course. This would allow you to choose any dates for your training and the location (at our London Bridge training centre, online or at your offices). And, if you wish, we can tailor the content for you or your team. Please contact us for more details.
Career paths
Roles this course supports
People training on SEO Adv often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
Further Reading
4 Things CEOs Should Know Before Hiring an SEO Expert
Learn the basics of SEO so you, as a CEO, understand what's involved in a fully-optimised content. Knowing these things…
SEO and Google EAT. What it is and why it is important?
Google EAT stands for Expertise, Authoritativeness and Trustiveness. Learn how focusing on this rating will help your…
7 SEO KPIs Every Marketer Should Know
SEO is a vital tool to use if you want to improve your organic search rankings. Here are seven KPIs every marketer…