Content Marketing Course
Content Marketing Course
Many organisations are under pressure to create more content than ever before, often with limited time and resources. This practical two-day course will show you how to develop a content strategy that focuses on quality, relevance and results rather than simply producing more.
You'll learn how to plan and prioritise content such as social media posts, blogs, articles, email campaigns, case studies, videos, web content and downloadable resources. Through a mix of discussion, practical exercises and real-world examples, you'll explore audience needs, content planning, performance measurement and AI-assisted workflows, helping you create content that delivers greater value and supports organisational goals.
Key Learning Points
Key Learning Points
- Build a practical content strategy
- Prioritise content that delivers real value
- Plan content around audience needs
- Measure content performance more effectively
- Use AI to support content planning
Build a practical content strategyIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You'll need an active subscription to ChatGPT Plus.
Who is this course for?
Suited to marketers, brand managers, content professionals and business owners who want to build a content strategy that attracts and retains their target audience. No prior experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 16-17th Sep 26 | Wed-Thu | Online | Available | £549.00 | £100.00 | £449.00 + VAT | |
| 11-12th Nov 26 | Wed-Thu | London Islington | Available | £549.00 | £50.00 | £499.00 + VAT | |
| 5-6th Jan 27 | Tue-Wed | Online | Available | £549.00 | £549.00 + VAT | ||
| 9-10th Mar 27 | Tue-Wed | London Islington | Available | £549.00 | £549.00 + VAT | ||
| 6-7th May 27 | Thu-Fri | Online | Available | £549.00 | £549.00 + VAT | ||
| 8-9th Jul 27 | Thu-Fri | London Islington | Available | £549.00 | £549.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 11-12th Nov 26 | Wed-Thu | London Islington | Available | £549.00 | £50.00 | £499.00 + VAT | |
| 9-10th Mar 27 | Tue-Wed | London Islington | Available | £549.00 | £549.00 + VAT | ||
| 8-9th Jul 27 | Thu-Fri | London Islington | Available | £549.00 | £549.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 16-17th Sep 26 | Wed-Thu | Online | Available | £549.00 | £100.00 | £449.00 + VAT | |
| 5-6th Jan 27 | Tue-Wed | Online | Available | £549.00 | £549.00 + VAT | ||
| 6-7th May 27 | Thu-Fri | Online | Available | £549.00 | £549.00 + VAT |
Course Dates
16-17th Sep 26 (Wed-Thu)
11-12th Nov 26 (Wed-Thu)
5-6th Jan 27 (Tue-Wed)
9-10th Mar 27 (Tue-Wed)
6-7th May 27 (Thu-Fri)
8-9th Jul 27 (Thu-Fri)
Course Outline
Why Content Strategies Fail
Pressure to create constant content
Common planning mistakes
Quality versus quantity challenges
Content without clear purpose
Identifying organisational barriers
Group discussion and review
Understanding Audience Priorities
Audience needs and expectations
Questions audiences need answered
Mapping audience decision journeys
Identifying content opportunities
Recognising changing audience needs
Audience research workshop
Auditing Existing Content
Reviewing current content assets
Identifying successful content
Finding gaps and duplication
Assessing content relevance
Deciding what to stop producing
Content audit exercise
Setting Strategic Priorities
Aligning content with objectives
Prioritising limited resources
Selecting key content themes
Defining target outcomes
Making informed content decisions
Content prioritisation workshop
Building a Practical Content Plan
Creating meaningful content pillars
Matching content to audiences
Selecting appropriate channels
Planning realistic publishing schedules
Balancing planned and reactive content
Content planning workshop
Creating More Value from Content
Improving existing content assets
Repurposing content effectively
Extending content lifespan
Maintaining message consistency
Scaling content without sacrificing quality
Content repurposing exercise
Measuring Content Effectiveness
Measuring meaningful outcomes
Understanding engagement indicators
Identifying valuable content patterns
Reviewing content performance
Using evidence to guide decisions
Performance review workshop
Using AI to Support Content Strategy
Researching audience questions
Identifying content opportunities
Generating content ideas responsibly
Supporting planning processes
Reviewing and refining outputs
Practical AI exercises
Career paths
Roles this course supports
People training on Content Marketing often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
Related Courses
Social Media Marketing Intro
Build a social media presence that grows your audience and drives real results. A…
From £349 + VAT
Filming With A Smartphone
Shoot professional-quality video on your smartphone on this practical one-day course…
From £349 + VAT
Adobe Express Intro
Create social media graphics, presentations and video content fast with Adobe Express. A…
From £349 + VAT
Further Reading
How To Create A Brand For Your Business
A strong brand identity builds trust and sets you apart. This guide covers the key steps to creating a brand for your…
Long Term Brand Marketing vs Short Term Demand Marketing
If you want your business to succeed, using brand marketing and demand marketing in equal measure will help achieve…
Do your sales and marketing teams collaborate as well as they should?
Sales and marketing are not the same, but they complement each other. If they work well together, the more prospects…