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Content Marketing Course

A clear content strategy helps every piece of content work harder.

Learn how to plan and deliver content that meets audience needs and supports business goals.

A clear content strategy helps every piece of content work harder. Learn how to plan and deliver content that meets audience needs and supports business goals.

172 Reviews
9.6/10 Satisfaction
99.4% Recommend
See reviews
Content Marketing training course

Content Marketing Course

Many organisations are under pressure to create more content than ever before, often with limited time and resources.

This practical two-day course will show you how to develop a content strategy that focuses on quality, relevance and results rather than simply producing more.

You'll learn how to plan and prioritise content such as social media posts, blogs, articles, email campaigns, case studies, videos, web content and downloadable resources.

Through a mix of discussion, practical exercises and real-world examples, you'll explore audience needs, content planning, performance measurement and AI-assisted workflows, helping you create content that delivers greater value and supports organisational goals.

View course outline

Course Dates

Course Dates Days Location Places RRP Discount You Pay
16-17th Sep 26 Wed-Thu Online Available £549.00 £100.00 £449.00 + VAT
16-17th Nov 26 Mon-Tue London Islington Available £549.00 £50.00 £499.00 + VAT
5-6th Jan 27 Tue-Wed Online Available £549.00 £549.00 + VAT
9-10th Mar 27 Tue-Wed London Islington Available £549.00 £549.00 + VAT
6-7th May 27 Thu-Fri Online Available £549.00 £549.00 + VAT
8-9th Jul 27 Thu-Fri London Islington Available £549.00 £549.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
16-17th Nov 26 Mon-Tue London Islington Available £549.00 £50.00 £499.00 + VAT
9-10th Mar 27 Tue-Wed London Islington Available £549.00 £549.00 + VAT
8-9th Jul 27 Thu-Fri London Islington Available £549.00 £549.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
16-17th Sep 26 Wed-Thu Online Available £549.00 £100.00 £449.00 + VAT
5-6th Jan 27 Tue-Wed Online Available £549.00 £549.00 + VAT
6-7th May 27 Thu-Fri Online Available £549.00 £549.00 + VAT

Private & team training

Request a quote for Content Marketing

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

16-17th Sep 26

Wed-Thu

Location
Online
Places
Available
RRP
£549.00
Discount
£100.00
You pay
£449.00 + VAT

16-17th Nov 26

Mon-Tue

Location
London Islington
Places
Available
RRP
£549.00
Discount
£50.00
You pay
£499.00 + VAT

5-6th Jan 27

Tue-Wed

Location
Online
Places
Available
RRP
£549.00
Discount
You pay
£549.00 + VAT

9-10th Mar 27

Tue-Wed

Location
London Islington
Places
Available
RRP
£549.00
Discount
You pay
£549.00 + VAT

6-7th May 27

Thu-Fri

Location
Online
Places
Available
RRP
£549.00
Discount
You pay
£549.00 + VAT

8-9th Jul 27

Thu-Fri

Location
London Islington
Places
Available
RRP
£549.00
Discount
You pay
£549.00 + VAT

Course Outline

1

Why Content Strategies Fail

Pressure to create constant content

Common planning mistakes

Quality versus quantity challenges

Content without clear purpose

Identifying organisational barriers

Group discussion and review

2

Understanding Audience Priorities

Audience needs and expectations

Questions audiences need answered

Mapping audience decision journeys

Identifying content opportunities

Recognising changing audience needs

Audience research workshop

3

Auditing Existing Content

Reviewing current content assets

Identifying successful content

Finding gaps and duplication

Assessing content relevance

Deciding what to stop producing

Content audit exercise

4

Setting Strategic Priorities

Aligning content with objectives

Prioritising limited resources

Selecting key content themes

Defining target outcomes

Making informed content decisions

Content prioritisation workshop

5

Building a Practical Content Plan

Creating meaningful content pillars

Matching content to audiences

Selecting appropriate channels

Planning realistic publishing schedules

Balancing planned and reactive content

Content planning workshop

6

Creating More Value from Content

Improving existing content assets

Repurposing content effectively

Extending content lifespan

Maintaining message consistency

Scaling content without sacrificing quality

Content repurposing exercise

7

Measuring Content Effectiveness

Measuring meaningful outcomes

Understanding engagement indicators

Identifying valuable content patterns

Reviewing content performance

Using evidence to guide decisions

Performance review workshop

8

Using AI to Support Content Strategy

Researching audience questions

Identifying content opportunities

Generating content ideas responsibly

Supporting planning processes

Reviewing and refining outputs

Practical AI exercises

Who is this course for?

Suited to marketers, brand managers, content professionals and business owners who want to build a content strategy that attracts and retains their target audience. No prior experience required.

172 Reviews
9.6/10 Satisfaction
99.4% Recommend

This is my fourth time at Media Training and this was by far the most engaging and useful session I have attended.

Zachary – 29th May 26

The trainer was incredibly knowledgable and helpful, gave excellent examples and talked everything through in detail without overcomplicati…

Beth – 29th May 26

Great information delivered in a way that was easy to understand. Open to answering questions, which were answered with such clarity. Reall…

Rebecca – 6th January 26

I thought the course was absolutely amazing, Natalia was so helpful and so good at explaining everything. As an apprentice im quite new to…

Holly – 6th January 26

Everything was perfectly done. The MLT team from support to admin to the instructor, is splendid. I would definitely recommend it to others…

Nada – 11th November 25

The course was very engaging and I really enjoyed the day. It went very quickly and was the perfect balance between listening to Nathan, co…

Sophie – 11th November 25

Great trainers, great lunch options, well looked after. Would recommend.

Heather – 19th August 25

Providing insightful information, relevant for B2B and B2C and a very engaging teacher. Great location to get to and friendly and helpful s…

Hollie – 19th August 25

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Who attends?

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Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

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Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

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Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

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