AI for Marketing Course
AI for Marketing Course
Join our two day AI for Marketing course and explore how to utilise AI tools specifically for marketing tasks.
In this hands-on session you'll learn prompt writing skills, enabling you to write prompts that generate high quality results, and create prompt templates which can be reused for everyday marketing tasks.
Learn how to use AI in the creation of audience profiles, content production, and marketing campaigns.
We also cover how AI can be responsibly integrated into your marketing strategy, taking into consideration data privacy, bias, and brand-safety.
The AI tools we'll be using for this course are ChatGPT, Claude, and Copilot.
Key Learning Points
Key Learning Points
- Utilise AI for customer research
- Create ideas, headlines, posts and scripts
- Build marketing funnels and test ideas
- Use AI to read and explain performance data
- Spot mistakes and bias in AI outputs
Utilise AI for customer researchIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
We use ChatGPT Plus, Claude, and Copilot during this course. You will need basic knowledge of marketing principles to attend.
Who is this course for?
For marketers, brand managers and communications professionals who want to integrate AI tools into their day-to-day marketing work. Basic knowledge of marketing principles required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 13-14th Jul 26 | Mon-Tue | Online | Hurry - Two Places Left! | £549.00 | £100.00 | £449.00 + VAT | |
| 10-11th Aug 26 | Mon-Tue | Online | Available | £549.00 | £50.00 | £499.00 + VAT | |
| 12-13th Oct 26 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT | ||
| 14-15th Dec 26 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 13-14th Jul 26 | Mon-Tue | Online | Hurry - Two Places Left! | £549.00 | £100.00 | £449.00 + VAT | |
| 10-11th Aug 26 | Mon-Tue | Online | Available | £549.00 | £50.00 | £499.00 + VAT | |
| 12-13th Oct 26 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT | ||
| 14-15th Dec 26 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT |
Course Dates
13-14th Jul 26 (Mon-Tue)
10-11th Aug 26 (Mon-Tue)
12-13th Oct 26 (Mon-Tue)
14-15th Dec 26 (Mon-Tue)
Course Outline
How AI Works for Marketing
What AI really is and how it “thinks” in marketing use cases
What it excels at and where it tends to make mistakes
How to evaluate AI outputs for accuracy, tone and brand fit
Prompt Systems for Marketers
The structure of high-quality prompts: context, role, action, format
Building prompt chains and refining results
Creating reusable prompt templates for everyday tasks
Audience Insight & Positioning with AI
Using AI to extract real customer insight from raw data
Turning insight into audience profiles, pain points and value propositions
Applying findings into campaign positioning and messaging
Creative Ideation & Content Production
Generating campaign angles, messaging matrices and brand voice guides
Producing content across channels (blogs, scripts, social) with AI assistance
Ensuring originality, quality and human polish in AI-assisted content
Marketing Funnels and Campaign Testing
Mapping the full marketing funnel: awareness - consideration - conversion - retention
Building test plans and experiments with AI support
Creating and accelerating campaign workflows using AI
Analytics, Reporting & Decision Support
Using AI to ask questions of your data and interpret results
Building one-page performance reports and clear next-step recommendations
Diagnosing blockers in campaigns and defining improvement actions
Governance, Ethics & Safe AI Use
Data privacy, bias awareness and responsible AI use in marketing
Brand-safety, compliance and regulatory context (UK)
Building approval and sign-off workflows around AI outputs
Project & Workshop
Apply everything learnt to build a ready-to-run micro-campaign
Present audience insight, messaging, content assets, funnel map, test plan and analytics setup
Next Steps
How to build your ‘AI Marketing Playbook’ and evolve it
Keeping your skills and workflows current as tools evolve
Career paths
Roles this course supports
People training on AI for Marketing often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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