Understand TikTok's algorithm and platform rules
Communications Assistants
Average UK salary £20,000 - £30,000
View career guideTikTok for Business Course
TikTok for Business Course
TikTok for Business Course
Build your brand on TikTok and reach a new audience on this practical one-day course. You'll learn how TikTok's algorithm and feed work, how it compares to other social platforms, TikTok's written and unwritten rules, how to tell a compelling story in 60 seconds, how to use effects, filters, sounds and trends to boost your reach, how to film and edit content directly within the TikTok app, how to grow your following organically, and how to use paid promotion and ads to extend your reach further.
Suitable for marketers and business owners.
Suitable for marketers and business owners.
Key Learning Points
Key Learning Points
- Understand TikTok's algorithm and platform rules
- Tell a compelling story in 60 seconds
- Film and edit content using the TikTok app
- Use effects, sounds and trends to boost reach
- Grow your audience organically and through paid ads
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Who is this course for?
For marketers, social media managers, content creators and business owners who want to use TikTok to reach and grow an audience. No prior TikTok experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 5th Oct 26 | Mon | Online | Available | £399.00 | £50.00 | £349.00 + VAT |
No in-person dates available at the moment.
No in-person dates available at the moment.
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 5th Oct 26 | Mon | Online | Available | £399.00 | £50.00 | £349.00 + VAT |
Course Dates
5th Oct 26 (Mon)
Location:Online
Places: Available
RRP: £399.00
Discount: £50.00
You Pay: £349.00 + VAT
Course Outline
1
Introduction
Overview of TikTok and its popularity
Understanding TikTok's Algorithm and Feed
How Tiktok compares to other social media platforms
TikTok policies - written and unwritten rules
Do's and don'ts on Tiktok
2
Storytelling in 60 seconds
The art of short form storytelling
Creating engaging stories for TikTok
Capturing attention in the first few seconds
3
Tools and effects for creating engaging content
Stitch, duet, and green screen effect
Trends, hashtags and challenges
Adding music
4
Filming and editing content within TikTok
Film with the TikTok app using effects and filters
Sound, lighting and composition techniques that improve your video
Editing using the TikTok app
5
How to grow your audience
Creativity and consistency
Understanding the algorithm
Organic reach vs paid ads
6
Promotion and marketing techniques
Growing your following organically
Collaborating with other creators
Organic reach vs paid ads
Utilising TikTok analytics to inform your strategy
Monetising your account
7
Questions and answers
This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.
Career paths
Roles this course supports
People training on TikTok for Business often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
1
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
2
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
3
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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