Which AI skills should a marketing team learn first?
Start everyone with the same foundation in writing good prompts and checking AI output, then add the specialist skill each role needs: content, SEO, paid ads or social. For most teams that means AI Prompt Engineering Introduction or AI for Marketing first, then AI for SEO or AI for Paid Ads for the people who run those channels.
If you are planning training for a marketing team you should consider a two-step plan:
- Everyone should have a foundation in writing prompts and checking AI output.
- Each individual should then have targeted training in their specialist skill.
Start with building your team's skill in writing good prompts. There are plenty of online tutorials on how to do this, some are free and some are paid for. This guide from Learn Prompting provides practical tips and techniques to improve the quality of your prompts. Prompting changes quickly, so make sure the material in your tutorial is up to date.
If you prefer a structured training course, you should consider this AI Prompt Engineering Intro course. This is a two day course covering the fundamentals of prompt engineering, including prompting techniques for the most popular AI tools - ChatGPT, Copilot and Claude.
The following courses are designed to build on this foundation. Depending on the specialist skills of your marketing team you should consider the following:
9.9/10 from 11 reviews
This course is for social media writers or managers creating audience profiles and producing content and marketing campaigns. The course also covers how AI can be responsibly integrated into your marketing strategy, taking into consideration data privacy, bias and brand-safety.
9.4/10 from 5 reviews
If your team are using AI for search engine optimisation, you should consider this course. It covers how to use AI to speed up keyword research, create content briefs that rank, and write natural, high-performing content. This course also includes how to make your site trustworthy to AI systems.
If your team are using paid ads, you should consider this course. The course uses Google Ads, Meta Ads, ChatGPT, Claude and Copilot, and learners will create a practical workflow they can apply immediately.
Questions people ask
What other skills might prove useful for my marketing team?
Many marketing teams have to create content quickly and with limited resources. This course provides techniques for developing a content strategy that focuses on quality, relevance and results rather than simply producing more.
Marketing teams need to understand, identify, and address the real-world risks and moral dilemmas that come with artificial intelligence. This course covers how to use AI responsibly and how to make your team's AI decisions transparent.
