Skip to main content

Google Analytics GA4 Intro Course

Master the key features of Google Analytics 4 and start turning your data into valuable insights.

Learn to track, measure and analyse your digital performance to make smarter decisions.

Master the key features of Google Analytics 4 and start turning your data into valuable insights. Learn to track, measure and analyse your digital performance to make smarter decisions.

327 Reviews
9.5/10 Satisfaction
99.1% Recommend
See reviews
Google Analytics GA4 Intro training course

Google Analytics GA4 Intro Course

The Google Analytics (GA4) course will help you understand and leverage the powerful tools and features of GA4 for effective data analysis and decision-making.

Learn to set up and customise reports, interpret data, and optimise marketing campaigns based on analytics findings.

This course will give you the skills to maximize the potential of GA4 and make data-driven decisions to boost business growth and achieve your marketing objectives.

View course outline

Course Dates

Course Dates Days Location Places RRP Discount You Pay
23rd Oct 26 Fri Online Available £399.00 £50.00 £349.00 + VAT
2nd Dec 26 Wed London Islington SOLD OUT £399.00 £399.00 + VAT
14th Apr 27 Wed Online Available £399.00 £399.00 + VAT
29th Jul 27 Thu Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
2nd Dec 26 Wed London Islington SOLD OUT £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
23rd Oct 26 Fri Online Available £399.00 £50.00 £349.00 + VAT
14th Apr 27 Wed Online Available £399.00 £399.00 + VAT
29th Jul 27 Thu Online Available £399.00 £399.00 + VAT

Private & team training

Request a quote for Google Analytics GA4 Intro

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

23rd Oct 26

Fri

Location
Online
Places
Available
RRP
£399.00
Discount
£50.00
You pay
£349.00 + VAT

2nd Dec 26

Wed

Location
London Islington
Places
SOLD OUT
RRP
£399.00
Discount
You pay
£399.00 + VAT

14th Apr 27

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

29th Jul 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

Course Outline

1

Introduction

Logging into GA.

About accounts, properties, views (profiles).

User Roles and user settings.

2

The GA4 data model

Set up options GA4

Tracking a more holistic digital space in GA4

The primary metrics in GA4

GA4 vs Universal Analytics (gtag.js)

What is an event?

Primary Events in GA4

Custom / secondary events in GA4

Cookies GDPR and Google Analytics

Users and cross device tracking.

3

The Interface

The GA4 interface

The date range controller

The home screen and insights

Reports

Exploration / Analysis

Configuration

Admin

4

Understanding the data

Metrics vs Dimensions

Page views, sessions, users, time and bounce rates

How accurate is the key data

What does (not set), (not provided) and (other) mean?

Default vs custom data gathering.

5

Reporting in GA4

Realtime Reports

Lifecycle Reports

User Reports

Custom Reports

6

How users engage with your content

Overview of URLs and content drill down

Using Page titles instead of URLs

Finding specific pages or screens

Other events and actions that users complete

7

Analysis techniques (Exploration)

Using and creating comparisons

Using different chart types and visualisations

Working with secondary dimensions

Using more advanced search filters

Filtering and segmenting reports

User and event flows (user journeys)

Exporting, saving and sharing reports

The GA4 library and report templates

8

Audiences in GA4

Creating an Audience

From template

Custom

Sharing and integrating an audiences

Predictive Audiences

Working with Demographic and Interest reports.

9

Tracking campaigns & traffic arrival (Acquisitions)

About Channels, Sources and Mediums

What is Direct Traffic

What Social sites and actions add value

Integrating with Google Ads and Google Search Console

Custom campaign configuration (UTM codes)

10

About conversions

What is a conversion?

Identifying which conversions to track

Conversion events in GA4

About e-commerce

11

Questions and answers

This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.

327 Reviews
9.5/10 Satisfaction
99.1% Recommend

Was really good to focus on the theory of GA4 rather than just walking through what each button does. I feel a lot more prepared to get set…

Paul – 17th February 26

Well organised and put together, it had a good plan and structure. The instructor was very skilled in the field and able to teach well and…

Andrew – 17th February 26

Very knowledgable and friendly. Will definitely help me going forward

Sophie – 7th August 25

Simon was a knowledgeable and hands-on trainer, and the Media Training office provided a conducive learning environment that made the whole…

Aastha – 7th August 25

Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities.

India – 13th June 25

Lovely centre - really supportive staff & clear course to follow

Katrina – 13th June 25

Excellent trainer who clearly knew what he was talking about and conveyed it clearly.

Suzanne – 16th May 25

Good explanation and awnsered questions in detail

Matthew – 16th May 25

Swipe for more

Read course reviews

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Further Reading

How to Optimize Your Marketing Campaigns with a Funnel Analysis article image

How to Optimize Your Marketing Campaigns with a Funnel Analysis

Data-driven funnel analysis helps marketers identify conversion bottlenecks.

Which Is More Effective: Email Marketing Or Social Media Marketing? article image

Which Is More Effective: Email Marketing Or Social Media Marketing?

Trying to decide between email marketing and social media marketing?

How To Create A Brand For Your Business article image

How To Create A Brand For Your Business

A strong brand identity builds trust and sets you apart.