Training Courses

Google Analytics : Introduction

  289 reviews

One Day Course

Now Available As Online Training!


A Google Analytics training course at the UK's largest creative training company is the ideal way to get started with this vital web marketing tool that provides statistical data on your website traffic and marketing effectiveness.

Powerful, flexible and easy-to-use features let you see and analyse your traffic data in entirely new ways. Using the information from Google Analytics allows you to strengthen your marketing initiatives and increase the number of conversions or sales from your website.

You'll learn how to understand the data and flow of visitors to your site. Maximise the effectiveness of your website and learn how to crunch the numbers to ensure that your marketing budget is being used most effectively.

With more and more customers coming to businesses through company websites it is increasingly important to understand a user's behaviour on your site. Google Analytics allows you to track your traffic and judge the success of pages on your current website. Our Google Analytics course shows you how to interpret the behaviour of users on your site so you can align your marketing strategies.

Our Google Analytics trainers are industry professionals with vast experience, they are also passionate about providing you with Google Analytics skills you can implement back in the office.

What do I need to bring?

Please bring your Analytics login details with you on the day if you have them, you'll be able to access your account and get the most from the training.

You need no previous experience to attend this course.

Public Course Dates & Pricing

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here

Course Outline

  • Understanding the Analytics Environment
    • How analytics works
    • Why Google wants you to use analytics
    • Understanding the admin section – the analytics engine room
    • Installing analytics (Quick overview)

    Welcome to the Home Dashboard
    • Understanding how google segments information
    • Different types of data
    • Filtering by date
    • Moving through dashboards
    • Creating and finding annotations
    • Why we don’t use real-time data / When we could (implementation test through browser)

    The Who of Analytics
    • Who are your visitors?
    • Creating a profile of your audience
    • Understanding and improving your ‘sticky’ figures (key metrics review and examples)
    • Using basic demographics information
  • Acquisition and Behaviour - Where and What
    • Where does your traffic come from?
    • Who needs to use which dashboard?
    • Which traffic sources work best for you
    • Understanding SEO and PPC traffic differences
    • What does your traffic do? (Trainer note: User flows)
    • Identifying your sites best and worst performing pages
    • Different ways of tracking links using analytics

    Identifying Conversions and Goals
    • Understanding conversions
    • Identifying conversion
    • How to create simple goals
    • Creating and sharing reports – who needs to know?
    • Using dashboards – custom dashboards

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20757 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20757
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback

"Great trainer, Kirsty was an absolute dream, especially when some of us didn't understand everything straight away, she was so kind and patient and went through everything a million times with the same amount of enthusiasm as the first! Very happy!"

"I really liked the online course, and as a foreign national would love more of those, also after covid-19 has vanished forever. "

"Breaking down the course to practical examples"

"Everything and lunch here is always amazing! "

"Listening, tailoring specifically to various situations, hands-on clear details and information, great training"

"Great overview and good examples."

"The course were well presented, knowledgeable and useful "

"Great location, great hospitality, great course leader, very informative. "

"Knowledge, and such a nice space. Great to have computers that instantly work and don;t have to wait ages for everyone to sign in etc. And everyone's questions got answered."

"Hospitality, knowledgeable trainer, nice catering. "

"Really knowledgable and able to make the information digestable. The training day was fun and Simon was very user friendly and conversationable "

"Environment and lunch were very good and the teaching was very personable and helpful. Classes are a good size so that there can be a bit more personalisation and tailoring to what our needs of google analytics"

"Professional, relaxed environment, good size of class"

"Liked the small group size, teacher was great, course about the right level, handy tips, nice facilities and food"

"Great group sizes, felt very engaged. Very impressed with how personalised the training felt. "

"Very thorough course, I feel much more confident now, thank you!"

" good course"

"Covered all the basics really well, and gave me a really good overview "

"The trainer was super tolerant and helpful throughout."

"Good industry experience"

"Very organised, efficient as a company. Easy to understand and relevant course, would highly recommend "

"The course will really help my confidence in providing analytics for colleagues. Thank you very much. "

"Excellent and useful course"

"a variety of courses under one roof has inspired me to apply for more"

"Good teaching , good humour"

"truly everything, fab course, trainer, and place "

"Very knowledgeable"

"Explanations were clear, good examples, great lunch, lovely space to train in"

"Staff were very friendly"

"A lot of one on one work & never felt rushed"

"Everything - great course and perfect environment!"

"Taking every stage step by step and making sure everyone is on track. "

"I thought the session was a really good introduction to the world of analytics and delivered well on its criteria. Would recommend highly. "


"Fantastic course, can't think of how it could be improved "