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Google Analytics GA4 Intro | Training Course

Master the new GA4 features to gain valuable marketing insights.
Make data-informed decisions to improve your digital marketing strategies.

SMALL COURSE SIZES | MARKETING EXPERTS | PROFESSIONAL TRAINING | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £399 + VAT
London Bridge £279 + VAT save £120
London Bridge £299 + VAT save £100
Online £249 + VAT save £150
London Bridge £329 + VAT save £70
Online £279 + VAT save £120
London Bridge £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT

Google Analytics GA4 Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • The GA4 data model
  • Tracking holistic digital space
  • Primary metrics in GA4
  • GA4 vs Universal Analytics
  • Event tracking in GA4
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.7 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 122 reviews

Introduction

  • Logging into GA.
  • About accounts, properties, views (profiles).
  • User Roles and user settings.


The GA4 data model

  • Set up options GA4
  • Tracking a more holistic digital space in GA4
  • The primary metrics in GA4
  • GA4 vs Universal Analytics (gtag.js)
  • What is an event?
  • Primary Events in GA4
  • Custom / secondary events in GA4
  • Cookies GDPR and Google Analytics
  • Users and cross devise tracking.


The Interface

  • The GA4 interface
  • The date range controller
  • The home screen and insights
  • Reports
  • Exploration / Analysis
  • Configuration
  • Admin

Understanding the data

  • Metrics vs Dimensions
  • Page views, sessions, users, time and bounce rates
  • How accurate is the key data
  • What does (not set), (not provided) and (other) mean?
  • Default vs custom data gathering.

Reporting in GA4

  • Realtime Reports
  • Lifecycle Reports
  • User Reports
  • Custom Reports

How users engage with your content

  • Overview of URLs and content drill down
  • Using Page titles instead of URLs
  • Finding specific pages or screens
  • Other events and actions that users complete


Analysis techniques (Exploration)

  • Using and creating comparisons
  • Using different chart types and visualisations
  • Working with secondary dimensions
  • Using more advanced search filters
  • Filtering and segmenting reports
  • User and event flows (user journeys)
  • Exporting, saving and sharing reports
  • The GA4 library and report templates


Audiences in GA4

  • Creating an Audience
  • From template
  • Custom
  • Sharing and integrating an audiences
  • Predictive Audiences
  • Working with Demographic and Interest reports.


Tracking campaigns & traffic arrival (Acquisitions)

  • About Channels, Sources and Mediums
  • What is Direct Traffic
  • What Social sites and actions add value
  • Integrating with Google Ads and Google Search Console
  • Custom campaign configuration (UTM codes)


About conversions

  • What is a conversion?
  • Identifying which conversions to track
  • Conversion events in GA4
  • About e-commerce


Questions and Answers

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"Really engaging session!"
Oviva UK
26th March - Google Analytics GA4 : Introduction

Latest Reviews
Google Analytics GA4 : Introduction
"Really informative and clear explanations of GA terminology."
Society Of Radiographers
  • 20th March
Google Analytics GA4 : Introduction
"Natalia was a fantastic trainer, super knowledgeable and customised the session according to what people needed to learn. I know feel confident in being able to tackle G4A and has given me so many tools and things to think about. By far the best training I've attended in years. Engaging, interesting and well paced. Can't fault it!"
The Living Wage Foundation
  • 9th February
Google Analytics GA4 : Introduction
"Natalia was lovely, warm and incredibly helpful! There's not much I could ask she had done differently"
Blinkink
  • 9th February