23rd Oct 26
Fri
Master the key features of Google Analytics 4 and start turning your data into valuable insights.
Learn to track, measure and analyse your digital performance to make smarter decisions.
Master the key features of Google Analytics 4 and start turning your data into valuable insights. Learn to track, measure and analyse your digital performance to make smarter decisions.
The Google Analytics (GA4) course will help you understand and leverage the powerful tools and features of GA4 for effective data analysis and decision-making.
Learn to set up and customise reports, interpret data, and optimise marketing campaigns based on analytics findings.
This course will give you the skills to maximize the potential of GA4 and make data-driven decisions to boost business growth and achieve your marketing objectives.
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 23rd Oct 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 2nd Dec 26 | Wed | London Islington | SOLD OUT | £399.00 | £399.00 + VAT | ||
| 14th Apr 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 29th Jul 27 | Thu | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 2nd Dec 26 | Wed | London Islington | SOLD OUT | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 23rd Oct 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 14th Apr 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 29th Jul 27 | Thu | Online | Available | £399.00 | £399.00 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Wed
Wed
Thu
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
Logging into GA.
About accounts, properties, views (profiles).
User Roles and user settings.
Set up options GA4
Tracking a more holistic digital space in GA4
The primary metrics in GA4
GA4 vs Universal Analytics (gtag.js)
What is an event?
Primary Events in GA4
Custom / secondary events in GA4
Cookies GDPR and Google Analytics
Users and cross device tracking.
The GA4 interface
The date range controller
The home screen and insights
Reports
Exploration / Analysis
Configuration
Admin
Metrics vs Dimensions
Page views, sessions, users, time and bounce rates
How accurate is the key data
What does (not set), (not provided) and (other) mean?
Default vs custom data gathering.
Realtime Reports
Lifecycle Reports
User Reports
Custom Reports
Overview of URLs and content drill down
Using Page titles instead of URLs
Finding specific pages or screens
Other events and actions that users complete
Using and creating comparisons
Using different chart types and visualisations
Working with secondary dimensions
Using more advanced search filters
Filtering and segmenting reports
User and event flows (user journeys)
Exporting, saving and sharing reports
The GA4 library and report templates
Creating an Audience
From template
Custom
Sharing and integrating an audiences
Predictive Audiences
Working with Demographic and Interest reports.
About Channels, Sources and Mediums
What is Direct Traffic
What Social sites and actions add value
Integrating with Google Ads and Google Search Console
Custom campaign configuration (UTM codes)
What is a conversion?
Identifying which conversions to track
Conversion events in GA4
About e-commerce
This course is also available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
Was really good to focus on the theory of GA4 rather than just walking through what each button does. I feel a lot more prepared to get set…
Well organised and put together, it had a good plan and structure. The instructor was very skilled in the field and able to teach well and…
Very knowledgable and friendly. Will definitely help me going forward
Simon was a knowledgeable and hands-on trainer, and the Media Training office provided a conducive learning environment that made the whole…
Very clear explanation and guidance of the Ga4 interface. Patient and understanding in all abilities.
Lovely centre - really supportive staff & clear course to follow
Excellent trainer who clearly knew what he was talking about and conveyed it clearly.
Good explanation and awnsered questions in detail
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