Copywriting Course
Practical and hands-on throughout, with exercises and feedback on your own writing.
Key Learning Points
Key Learning Points
- Write persuasively across different formats and channels
- Generate compelling ideas and develop them into copy
- Build an integrated multi-channel writing strategy
- Write short, punchy copy and longer-form content
- Proofread and edit copy to a professional standard
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous copywriting experience to attend this course.
Who is this course for?
For marketers, communications professionals and anyone who writes professionally and wants to improve their persuasion, style and versatility. No prior copywriting experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 27-28th Jul 26 | Mon-Tue | London Islington | Available | £549.00 | £100.00 | £449.00 + VAT | |
| 17-18th Aug 26 | Mon-Tue | Online | Available | £549.00 | £70.00 | £479.00 + VAT | |
| 21-22nd Sep 26 | Mon-Tue | London Islington | Available | £549.00 | £549.00 + VAT | ||
| 5-6th Oct 26 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT | ||
| 2-3rd Nov 26 | Mon-Tue | London Islington | Available | £549.00 | £549.00 + VAT | ||
| 3-4th Dec 26 | Thu-Fri | Online | Available | £549.00 | £549.00 + VAT | ||
| 15-16th Feb 27 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT | ||
| 19-20th Apr 27 | Mon-Tue | London Islington | Available | £549.00 | £549.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 27-28th Jul 26 | Mon-Tue | London Islington | Available | £549.00 | £100.00 | £449.00 + VAT | |
| 21-22nd Sep 26 | Mon-Tue | London Islington | Available | £549.00 | £549.00 + VAT | ||
| 2-3rd Nov 26 | Mon-Tue | London Islington | Available | £549.00 | £549.00 + VAT | ||
| 19-20th Apr 27 | Mon-Tue | London Islington | Available | £549.00 | £549.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 17-18th Aug 26 | Mon-Tue | Online | Available | £549.00 | £70.00 | £479.00 + VAT | |
| 5-6th Oct 26 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT | ||
| 3-4th Dec 26 | Thu-Fri | Online | Available | £549.00 | £549.00 + VAT | ||
| 15-16th Feb 27 | Mon-Tue | Online | Available | £549.00 | £549.00 + VAT |
Course Dates
27-28th Jul 26 (Mon-Tue)
17-18th Aug 26 (Mon-Tue)
21-22nd Sep 26 (Mon-Tue)
5-6th Oct 26 (Mon-Tue)
2-3rd Nov 26 (Mon-Tue)
3-4th Dec 26 (Thu-Fri)
15-16th Feb 27 (Mon-Tue)
19-20th Apr 27 (Mon-Tue)
Course Outline
Introduction
Understanding the different types of Copywriting: informative, inspirational and selling
Become persuasive in your writing
Tips to write faster and better
The Process:
Brainstorming: how to get great ideas and turn them into copy
Writing for different platforms: social media, websites, cornerstone content, blogs, emails
Building an integrated multi-channel writing strategy
Developing and working to a brief
Defining your target audience
Developing your tone of voice
The Process
Telling different kinds of story
Writing short punchy copy
Long copy
Ways to keep your copy fresh and engaging
How to write great titles
SEO tips to improve your online writing
Proofreading and Editing:
Does copy fit the brief?
Is it pitched correctly for the target audience?
Is it enjoyable and interesting to read?
Is it written to the brand's style and tone of voice?
Does it meet SEO requirements?
Read thoroughly and accurately
Spotting common mistakes in danger areas: headlines, contact details, prices, links and more.
Career paths
Roles this course supports
People training on Copywriting often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
Further Reading
The Best Personal Development Books
Self-help books help you get launched on your career while others can provide you with a push once you're on your way…
How to use spell check in InDesign
Basic spelling mistakes look bad and undermine the credibility of your work. Checking your spelling in Adobe InDesign…
How To Create A Freelance Business Plan
Do freelancers need a business plan? Yes! Follow these steps to set goals, focus your efforts, spot pitfalls, track…