Social Media Marketing Intro Course
Social Media Marketing Intro Course
This course will give you the digital marketing skills to engage with existing and potential customers across a wide range of social media platforms. You will also learn how to set strategies and goals for your social campaigns.
Gain valuable insights into different social platforms and how to identify your target audience to grow your business or brand awareness. Whether you're new to the world of social media marketing or looking to enhance your knowledge, this course will give you the skills and confidence to nail your social media marketing goals.
Key Learning Points
Key Learning Points
- Understand the key platforms and how they differ
- Create original content that stands out
- Write copy that engages your target audience
- Build a content calendar and posting strategy
- Analyse what works and refine your approach
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Who is this course for?
Ideal for marketers, small business owners, comms professionals and anyone who manages or contributes to social media for their organisation. No prior social media marketing experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 29th Jun 26 | Mon | London Islington | Hurry - One Place Left! | £399.00 | £70.00 | £329.00 + VAT | |
| 15th Jul 26 | Wed | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 17th Aug 26 | Mon | London Islington | Available | £399.00 | £20.00 | £379.00 + VAT | |
| 2nd Sep 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 28th Oct 26 | Wed | London Islington | Available | £399.00 | £399.00 + VAT | ||
| 18th Nov 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 18th Dec 26 | Fri | London Islington | Available | £399.00 | £399.00 + VAT | ||
| 11th Jan 27 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 10th Feb 27 | Wed | London Islington | Available | £399.00 | £399.00 + VAT | ||
| 10th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 9th Apr 27 | Fri | London Islington | Available | £399.00 | £399.00 + VAT | ||
| 12th May 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 2nd Jun 27 | Wed | London Islington | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 29th Jun 26 | Mon | London Islington | Hurry - One Place Left! | £399.00 | £70.00 | £329.00 + VAT | |
| 17th Aug 26 | Mon | London Islington | Available | £399.00 | £20.00 | £379.00 + VAT | |
| 28th Oct 26 | Wed | London Islington | Available | £399.00 | £399.00 + VAT | ||
| 18th Dec 26 | Fri | London Islington | Available | £399.00 | £399.00 + VAT | ||
| 10th Feb 27 | Wed | London Islington | Available | £399.00 | £399.00 + VAT | ||
| 9th Apr 27 | Fri | London Islington | Available | £399.00 | £399.00 + VAT | ||
| 2nd Jun 27 | Wed | London Islington | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 15th Jul 26 | Wed | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 2nd Sep 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 18th Nov 26 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 11th Jan 27 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 10th Mar 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 12th May 27 | Wed | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
29th Jun 26 (Mon)
15th Jul 26 (Wed)
17th Aug 26 (Mon)
2nd Sep 26 (Wed)
28th Oct 26 (Wed)
18th Nov 26 (Wed)
18th Dec 26 (Fri)
11th Jan 27 (Mon)
10th Feb 27 (Wed)
10th Mar 27 (Wed)
9th Apr 27 (Fri)
12th May 27 (Wed)
2nd Jun 27 (Wed)
Course Outline
Introduction to Social Media and Key Platforms
What is social media
Brands nailing social
Exploring the main platforms – Facebook, X (Twitter), Instagram and LinkedIn (how they work and who is using them)
Creating Engaging Social Media Content
Best practices for social
How to create original content
How to choose content
Making images work
Writing Effectively for Social Media
Copywriting advice for social
Tailoring the message to your audience
Becoming memorable to your audience
Writing for your audience
Strategy, Tools and Tactics for Social Media Success
A successful vs an unsuccessful post
A content calendar that works
Useful tools
Using the right hashtags
Practical Workshop: Improving Your Content
Workshop existing content
Career paths
Roles this course supports
People training on Social Media Marketing Intro often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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