AI for Marketing Courses in Stoke-on-Trent

Learn to use AI tools for marketing on this two-day practical course.

Covering prompt systems, audience research and profiling, content production, campaign ideation and responsible AI use across ChatGPT, Claude and Copilot — designed for marketers ready to integrate AI into their everyday work.

•  Utilise AI for customer research
•  Create ideas, headlines, posts and scripts
•  Build marketing funnels and test ideas
•  Use AI to read and explain performance data
•  Spot mistakes and bias in AI outputs

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  "The delivery, time management, and the in-class activities"

  GrowthGia Technologies - 13th July 26 - With Deva

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  "Deva was fantastic as explaining complex examples clearly and giving ready to use insights into using AI effectively"

  RCN - 13th July 26 - With Deva

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  "Providing information about the current use of AI, and the different tools"

  Royal College Of Nursing - 13th July 26 - With Deva

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  "Amazing presenter and very useful training"

  Optum - 23rd June 26 - With Deva

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  "Really thought provoking. Useful for understanding work required to best prompt AI for best benefit."

  Jenolite - 3rd June 26 - With Nathan

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Integrate AI tools into your SEO strategy on this two-day practical course.

Covering keyword research, topic clusters, SEO content creation, on-page optimisation and optimising for AI-driven search and LLM recommendations — for marketers ready to use AI to improve organic performance.

•  How AI helps marketers in the real world
•  Make your site friendly to AI systems
•  Plan topic clusters and internal linking
•  Improve on-page SEO with AI prompts
•  Spot weak or risky AI content

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  "Deva was a very knowledgable trainer who explains everything clearly and in simple term,s so that all attendees understand the tasks and information he is sharing. He was also willing to answer any questions and adapt the session to suit attendees needs."

  8th June 26 - With Deva

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  "Course size was ideal. Trainer had a well balanced agenda, and called on participants in a consistent way (everyone got to participate and gave everyone different scenarios to consider beyond their own). Very engaging."

  Limbs & Things - 22nd January 26 - With Deva

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  "This was a really interesting and valuable course. We’re redesigning our website this year, so it’s great to be able to apply the recommendations we learned. Deva delivered the course very effectively, and I especially enjoyed the practical elements, which gave us a real opportunity to put our learning into practice."

  22nd January 26 - With Deva

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Learn to write and edit more efficiently using AI on this one-day practical course.

Covering prompt writing, brand voice, drafting and editing tasks, content repurposing and correcting AI output — using ChatGPT throughout.

Ideal for writers, editors and content professionals.

•  Use AI effectively with the right prompts
•  Enhance your writing and editing speed
•  Maintain brand voice in AI outputs
•  Transform long text into short content
•  Review and improve existing content

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  "Nathan was a very engaging presenter. He was super knowledgeable and answered all questions effectively. He made what can be quite a dull topic actually fun and I enjoyed the day a lot. I made a ton of notes and actually will go away with practical advice. Would definitely recommend this course."

  19th June 26 - With Nathan

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  "- Course structured in relevant, interesting, and logical steps - Nathan was super engaging and encouraging. He listened to what everyone said and made sure to relate the course content to our specific contexts. - Tasks were pitched at a great level - encouraged independent exploration instead of spoon-feeding"

  Source Global Research - 19th June 26 - With Nathan

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  "Subject matter expert, professional delivery"

  Aramco - 19th June 26 - With Nathan

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  "The trainer was clear and knowledgeable - the course felt relaxed and interactive"

  15th May 26 - With Nathan

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  "Nathan was engaging and knowledgeable. He offered tailored advice for specific situations and gave good feedback and tips. We had plenty of opportunity to ask questions."

  DLA Piper - 15th May 26 - With Nathan

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Use AI to create better paid campaigns faster on this two-day practical course.

Covering audience research, ad copy for Google and Meta at scale, campaign angles, UGC scripts, landing pages and safe AI use across ChatGPT, Claude and Copilot — for paid media marketers.

•  Understand how AI is changing paid marketing
•  Write high performing ad copy for Google and Meta
•  Use AI to improve landing pages
•  Create ads and variations at scale without losing quality
•  Safe, ethical and compliant AI usage