Google Ads Intro
In this Introduction to Google Ads course, you will learn the fundamentals of running successful online ad campaigns. Learn how to identify and reach your target audience effectively, generate great copy for ads and use keyword research to optimise your AdWords campaign.
Understand the concept of PPC (pay per click) and how it fits into your overall marketing strategy, maximising your ad spend and achieving your marketing goals. This course will give you the skills to plan and action a Google Ads campaign that will drive targeted traffic to your website.
Understanding PPC advertising basics
Account structure and settings
Creating your Ad content
Analysing historical ad performance
Planning and executing a campaignIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 4th Jul 25 | Fri | London Bridge | Available | £399.00 | £100.00 | £299.00 + VAT | |
| 4th Aug 25 | Mon | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 26th Sep 25 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 18th Dec 25 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 11th Feb 26 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 9th Apr 26 | Thu | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 3rd Jun 26 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 29th Jul 25 | Tue | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 28th Aug 25 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 22nd Oct 25 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 18th Nov 25 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 16th Jan 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 10th Mar 26 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 8th May 26 | Fri | Online | Available | £399.00 | £399.00 + VAT |
Logging in to Ads / Creating an account
Walking through the interface
Basic account administration
Changing and showing different columns in reports
What is PPC advertising
How does Google operate Ads
What different kind of Ads can I create
How does Google select and rank the Ads it shows
What is Quality Score and why is it important
Account level settings and billing
What is a campaign
What is an Ad Group and how do I use it
Where do Ads live in my account
What is the relationship between Ads and Keywords
About status (enabled, paused, removed)
The overview report
Which keywords are working well
Which ads are working well
Overview of conversions
Pre planning your campaign
Defining your landing page
Thinking about some keywords
Planning your campaign settings
Budget, Bid, Geography, Language, Scheduling, Audience
Planning your Ad content
General ideas on good copy for Ads
Planning your Extensions
About the keyword planner
Assessing keywords and traffic projections
A better idea of costs and budget
Adding words to a keyword plan
Projected plan performance
Adjusting Max CPC to hit targets
Refining keywords with match modifiers
About negative keywords
Moving your plan into your account
Adding a new search campaign to Ads and setting a key objective
Allocating budget and setting bid method
Working through the campaign settings
Adding an Adgroup and your keywords
Ad your ad copy (headings and descriptions)
Insert the Final URL
Adding the page path
Assigning any extensions
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £299 + VAT
From £399 + VAT
From £299 + VAT
