Training Courses

Creative Writing For Business

  143 reviews

One Day Course

Now Available As Online Training!


Many of us enjoy the creative possibilities of writing. All too often, however, the writing we have to do in our work - from marketing material, corporate newsletters, sales information or web copy - can come across dull, lifeless and far from creative.

This training course offers practical exercises and advice from industry experts, along with tips and techniques to develop confidence in your powers of self-expression. This writing course will also enable you to harness the creativity in your line of work.

Our Creative Writing for Business course is perfect for anyone new to writing creatively at work – marketing materials, case studies, blog posts, business storytelling, customer letters – or who simply wants to bring more creativity to their business documents generally.

By the end of this course, delegates will have a clear understanding of how to bring more personality and creativity to their business writing, across a range of different formats and audiences.

The four things you will get out of this course are:

• Create the right tone for their business communications
• Generate creative ideas to build engagement
• Effectively get the message across using concise, powerful language
• Use business storytelling to connect with readers

You need no previous creative writing experience to attend this course.

Public Course Dates & Pricing

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Section one

    Understand language, personality and tone of voice
    • Good and bad examples of creative business writing
    • How you can reflect the personality of your organisation through the words you choose
    • How different words project different personalities
    • Recognise the different tones within the English language
    • Use of active and passive sentences
    • Practical exercise

    Writing for an audience
    • Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)
    • How to pick a structure that suits your audience ¬and your message
    • Generating ideas

    Section Two
    • Practical writing exercise
  • Section Three

    Grabbing your audience’s attention
    • Creative headlines and intros
    • Story structures to connect with your reader – (ie About Us, why we do what we do, What we learned, How we do it, our vision, meet our customers)
    • Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

    Developing your skills further
    • Overcoming writer’s block
    • Writing concisely
    • How to spot unnecessary words, sub-clauses, sentences and paragraphs

    Section four
    • Practical group writing exercise

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20757 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20757
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback

"great trainer, very practical, varied and stretching"

"Making us feel welcome in an online enviroment when circumstances are different, the connection with the tutor and support was still there despite that. It was great to be able to still interact with other people whilst learning a lot. The knowledge of zoom, with polls and breakout rooms was great!!"

"The structure, lengths of each section, examples, exercises and interactivity were really well done"

"Trainer very clearly knew her subject and had a lot of real experience. I learnt so much and really enjoyed the day."

"I think it worked great as an online course, you adapted pretty well"

"Great environment and good facilities. Enjoyable course"

"The Venue, the food, the training....Brilliant"

"Patsy was an expert in her field but most importantly she was so friendly and so engaging. Feel really inspired!"

"Really effective training from Patsy. Very clear and engaging. Great mix of exercises and teaching - I learnt a lot!"

"great teacher, really enjoyed the course "

"Everything. The course was fantastic, it gave me exactly what I came for! brilliant."

"It was great to be welcomed at the door, so it was clear from the beginning where everything was and what to do. Patsy was brilliant and bubbly, and even though I struggled with a couple of tasks I still left feeling good! "

"Lovely place, great trainer, fab buffet."

"Really good exercise to get you thinking creatively! Thanks!"

"Fast constructive feedback"

"Clear examples and interesting points and plenty of breaks "

"I really liked the course and found it very relevant to my job, I found the examples extremely helpful and Patsy was very good at answering questions throughout the course."

"Professional, lively and good exercises, very good course! Thank you."

"Really good teacher, loads of good examples. Particularly enjoyed the creative exercise at the end."

"Communication - Friendly, was a very good lesson - learnt a lot!"

"Friendly and informative "

"It's a great learning environment. Alice was very knowledgeable and engaging. The structure also meant we thought outside of our usual corporate thinking! "

"Great course, great trainer, great lunch! "

"Piers is a great teacher and a lovely guy."

"Explaining simply in a creative environment with great facilities"

"Great advice. "

"great trainer who was clearly knowledgeable and personable "

"The instructor was very friendly and informative. We got a lot of good feedback off of him. The front of house staff were great too and really helpful"

"Really informative course. Well taught. Good facilities and food/drink. "

"Everything - lunch was Fab as always!"

"Making everyone feel comfortable, creative activities that really made you think"

"A really engaging trainer, Patsy was knowledgeable, convincing, approachable as gave me confidence to use what I had learnt. Food was also lovely!"

"Range of activities that were interesting/fun but practical in the time constraints, really good feedback, interesting course content . "

"Practical exercises."

"I found the venue easy to fine, the facilities were excellent and the training content very useful with a good balance of content and exercises (no death by PowerPoint!)"