Section one
Understand language, personality and tone of voice
• Good and bad examples of creative business writing
• How you can reflect the personality of your organisation through the words you choose
• How different words project different personalities
• Recognise the different tones within the English language
• Use of active and passive sentences
• Practical exercise
Writing for an audience
• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)
• How to pick a structure that suits your audience ¬and your message
• Generating ideas
Section Two
• Practical writing exercise
Section Three
Grabbing your audience’s attention
• Creative headlines and intros
• Story structures to connect with your reader – (ie About Us, why we do what we do, What we learned, How we do it, our vision, meet our customers)
• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)
Developing your skills further
• Overcoming writer’s block
• Writing concisely
• How to spot unnecessary words, sub-clauses, sentences and paragraphs
Section four
• Practical group writing exercise
Questions and answers
| Course Dates | Venue | Price | ||
|---|---|---|---|---|
| Online | £249 + VAT save £100 | |||
| London Bridge | £279 + VAT save £70 | |||
| London Bridge | £349 + VAT |
Tom works in Internal Communications for an NHS service provider. Listen to his experience about attending our online Adobe Premiere Intro course.
Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.
Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.
"The examples were very relevant and there was so much content, it was very enjoyable. The environment was so nice, next to the river. I enjoyed the sea shanties!"
