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Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
We use creative exercises and advice to make your writing jump off the page.

SMALL COURSE SIZES   |   WRITING EXPERTS   |   ONE-TO-ONE TIME   |   REAL WORLD EXERCISES

Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Create the right tone
  • Generate creative ideas
  • Build engagement with readers
  • Business storytelling techniques
  • Use concise, powerful language
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 160 reviews



Section one

Understand language, personality and tone of voice
• Good and bad examples of creative business writing
• How you can reflect the personality of your organisation through the words you choose
• How different words project different personalities
• Recognise the different tones within the English language
• Use of active and passive sentences
• Practical exercise

Writing for an audience
• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)
• How to pick a structure that suits your audience ¬and your message
• Generating ideas

Section Two
• Practical writing exercise



Section Three

Grabbing your audience’s attention
• Creative headlines and intros
• Story structures to connect with your reader – (ie About Us, why we do what we do, What we learned, How we do it, our vision, meet our customers)
• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

Developing your skills further
• Overcoming writer’s block
• Writing concisely
• How to spot unnecessary words, sub-clauses, sentences and paragraphs

Section four
• Practical group writing exercise

Questions and answers

  Course Dates Venue   Price  
London Bridge £349 + VAT
Online £349 + VAT
Online £349 + VAT
London Bridge £199 + VAT save £150
London Bridge £349 + VAT
Online £249 + VAT save £100
London Bridge £279 + VAT save £70
Online £349 + VAT
London Bridge £349 + VAT
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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"Everyone I met was friendly and Kirsty was such an excellent trainer. I learned so much!"
UK Parliament
20th April - Creative Writing For Business

Latest Reviews



"Really engaging well paced delivery. I look forward to being able to attend an in person training."
East Sussex College
  • 23rd February


"Alice was great - good at communicating and used real examples while explaining how to create short punchy copy, and also explained what makes content engaging to the reader"
Lewisham Homes
  • 23rd February


"Trainer did an amazing job, so knowledgeable and the examples and tips were great. Was great speaking with someone with so much experience."
GetCrisp
  • 19th January
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