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Creative Writing For Business Course

Bring greater creativity and personality to everything you write for business.

Learn practical techniques that make your words more engaging, memorable and effective.

Bring greater creativity and personality to everything you write for business. Learn practical techniques that make your words more engaging, memorable and effective.

398 Reviews
9.6/10 Satisfaction
99.7% Recommend
See reviews
Creative Writing For Business training course

Creative Writing For Business Course

Our one day Creative Writing for Business training course is designed to enhance your business writing skills.

Discover the power of storytelling to engage and captivate your audience, allowing you to communicate your business message effectively.

Learn how to develop a unique tone of voice that reflects your brand's personality and resonates with your target audience.

Through practical exercises and expert guidance, this course will empower you to craft compelling narratives and write with confidence, leaving a lasting impact on your readers and customers.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
22 December 2026 Tue Online Available £399 £50 £349 + VAT
24 March 2027 Wed Online Available £399 £399 + VAT
21 June 2027 Mon Online Available £399 £399 + VAT
8 September 2027 Wed Online Available £399 £399 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
22 December 2026 Tue Online Available £399 £50 £349 + VAT
24 March 2027 Wed Online Available £399 £399 + VAT
21 June 2027 Mon Online Available £399 £399 + VAT
8 September 2027 Wed Online Available £399 £399 + VAT

Private & team training

Get a quote for Creative Writing For Business

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

22 December 2026

Tue

Location
Online
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

24 March 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

21 June 2027

Mon

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

8 September 2027

Wed

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Introduction

What is good creative writing in a business environment?

Good and bad examples of creative business writing

2

Language, Personality and Tone of Voice

How you can reflect the personality of your organisation through the words you choose

How different words project different personalities

Recognise the different tones within the English language

Use of active and passive sentences

Practical writing exercise

3

Writing for Your Audience

Different structures to use for news and features

How to pick a structure that suits your audience and your message

What is AIDA? (Attention, Interest, Desire, Action)

How to incorportate AIDA in your copy

Generating ideas

Practical writing exercise

4

Grabbing your Audience's attention

Creative headlines and intros

Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)

5

MAPPED

Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

Overcoming writer's block

Writing concisely

How to spot unnecessary words, sub-clauses, sentences and paragraphs

398 Reviews
9.6/10 Satisfaction
99.7% Recommend

Giving real life examples for me to visualise how I can implement into my work.

Nadia – 31 March 2026

Discussing examples and making them relevant to our field of work. Being able to discuss the different types of writing giving the various…

Mike – 31 March 2026

I thought the course was well structured and well presented. Patsy is an excellent communicator and really helped us engage.

Ciaran – 31 March 2026

Fantastic training session delivered by Patsy, she was very knowledgeable, articulate and friendly in her delivery. Beginning from the cour…

Anu – 31 March 2026

It was perfect, thank you very much. Nathan aced it.

Christophe – 19 February 2026

Excellent course - Piers is hugely experienced, clearly expert and imparts that learning in a measured, nuanced and engaging way. He was al…

Vicky – 5 August 2025

Knowledgeable about what he spoke about: mainly website and social media content, largely consumer facing. Exercises were good. Good energy…

Ben – 1 July 2025

Piers was extremely knowledgeable and open to lots of questions which was really helpful. Due to a 1 on 1 training he was able to tailor th…

Eleanor – 11 June 2025

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

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