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Creative Writing For Business | Training Course

Ideal for anyone who wants to bring greater creativity to their business writing.
We use creative exercises and advice to make your writing jump off the page.


Creative Writing For Business | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • Create the right tone
  • Generate creative ideas
  • Build engagement with readers
  • Business storytelling techniques
  • Use concise, powerful language
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 192 reviews

Section one

Understand language, personality and tone of voice

• Good and bad examples of creative business writing

• How you can reflect the personality of your organisation through the words you choose

• How different words project different personalities

• Recognise the different tones within the English language

• Use of active and passive sentences

• Practical exercise

Writing for an audience

• Structures writers use, news, features, AIDA (Attention, Interest, Desire, Action)

• How to pick a structure that suits your audience ¬and your message

• Generating ideas

Section Two

• Practical writing exercise

Section Three

Grabbing your audience’s attention

• Creative headlines and intros

• Story structures to connect with your reader – (ie About Us, why we do what we do, What we learned, How we do it, our vision, meet our customers)

• Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

Developing your skills further

• Overcoming writer’s block

• Writing concisely

• How to spot unnecessary words, sub-clauses, sentences and paragraphs

Section four

• Practical group writing exercise

Questions and answers

  Course Dates Venue   Price  
London Bridge £249 + VAT save £100
London Bridge £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT

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What Do Our Learners Think About Our Courses?

Tom Interview
Premiere Intro

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Tom's Course

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Meija works for the MOD, in marketing and communications and here tells us about attending her online Social Media Marketing course with Alice.

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Katie's Course

Katie works for the Ministry of Defence as a Digital Content Editor and here tells us about attending her online Social Media Marketing course with Kirsty.

"Very good trainer, great facilities too"
25th February - Creative Writing For Business

Latest Reviews

"Loved that it was small groups and was personal. Brilliant!"
Corps Security
  • 25th February

"Patsy was enthusiastic, engaging, knowledgeable and friendly. Felt absolutely at ease and inspired to come back to words! Thank you so much."
Waitrose Cookery Schools
  • 24th February

"Kirsty is an amazing teacher. I have learnt so much today and hope I get the chance to work with her again to further my skills even more. She explained everything well and gave great feedback. Loved todays session!"
Compass Group
  • 26th November