Creative Writing For Business

Ideal for anyone who wants to bring greater creativity to their business writing.

Learn effective writing techniques that make your words jump off the page.

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Creative Writing For Business

Creative Writing For Business

Our one day Creative Writing for Business training course is designed to enhance your business writing skills. Discover the power of storytelling to engage and captivate your audience, allowing you to communicate your business message effectively.

Learn how to develop a unique tone of voice that reflects your brand's personality and resonates with your target audience. Through practical exercises and expert guidance, this course will empower you to craft compelling narratives and write with confidence, leaving a lasting impact on your readers and customers.

Duration icon

One Day

Timings icon

10:00 - 16:30 GMT

  • Key Learning Points

  • icon Using personality and tone of voice
  • icon Generate creative ideas
  • icon Writing for your audience
  • icon Grabbing your audience's attention
  • icon Write engaging headlines and intros

You need no previous experience to attend this course.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
1st Jul 25 Tue London Bridge Available £399.00 £100.00 £299.00 + VAT
5th Sep 25 Fri London Bridge Available £399.00 £70.00 £329.00 + VAT
30th Oct 25 Thu London Bridge Available £399.00 £399.00 + VAT
19th Dec 25 Fri London Bridge Available £399.00 £399.00 + VAT
19th Feb 26 Thu London Bridge Available £399.00 £399.00 + VAT
17th Apr 26 Fri London Bridge Available £399.00 £399.00 + VAT
11th Jun 26 Thu London Bridge Available £399.00 £399.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
5th Aug 25 Tue Online Available £399.00 £70.00 £329.00 + VAT
1st Oct 25 Wed Online Available £399.00 £399.00 + VAT
25th Nov 25 Tue Online Available £399.00 £399.00 + VAT
21st Jan 26 Wed Online Available £399.00 £399.00 + VAT
17th Mar 26 Tue Online Available £399.00 £399.00 + VAT
13th May 26 Wed Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for Creative Writing For Business

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

1st Jul 25 (Tue)

Location:London Bridge

Places: Available

RRP: £399.00

Discount: £100.00

You Pay: £299.00 + VAT
5th Aug 25 (Tue)

Location:Online

Places: Available

RRP: £399.00

Discount: £70.00

You Pay: £329.00 + VAT
5th Sep 25 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount: £70.00

You Pay: £329.00 + VAT
1st Oct 25 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
30th Oct 25 (Thu)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
25th Nov 25 (Tue)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
19th Dec 25 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
21st Jan 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
19th Feb 26 (Thu)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
17th Mar 26 (Tue)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
17th Apr 26 (Fri)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
13th May 26 (Wed)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT
11th Jun 26 (Thu)

Location:London Bridge

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Introduction

What is good creative writing in a business environment?

Good and bad examples of creative business writing

2

Language, Personality and Tone of Voice

How you can reflect the personality of your organisation through the words you choose

How different words project different personalities

Recognise the different tones within the English language

Use of active and passive sentences

Practical writing exercise

3

Writing for Your Audience

Different structures to use for news and features

How to pick a structure that suits your audience and your message

What is AIDA? (Attention, Interest, Desire, Action)

How to incorportate AIDA in your copy

Generating ideas

Practical writing exercise

4

Grabbing your Audience's attention

Creative headlines and intros

Story structures to connect with your reader (ie About Us, why we do what we do, what we learned, how we do it, our vision, meet our customers)

5

MAPPED

Brainstorming business stories with MAPPED (ie memorable, authentic, persuasive, powerful, entertaining, dynamic)

6

Developing Your Skills Further

Overcoming writer's block

Writing concisely

How to spot unnecessary words, sub-clauses, sentences and paragraphs

7

Questions and answers

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.