Ecommerce
What is Ecommerce? Ecommerce is the process of buying and selling products and services online. It covers three main areas which are electronic markets, online retailing and online auctions.
What are the top five learning outcomes of our Ecommerce course? This one-day Ecommerce training course covers the fundamentals of a truly successful Ecommerce website.
It will take you through the customer journey from the moment they land on your homepage to the final conversion step. We will teach you the Ecommerce tools and skills necessary to ensure your users will get the most valuable online shopping experience. Here is what to expect from our Ecommerce course: • Create an engaging homepage. You can improve customer’s experience by creating quality content with an attractive design.
Throughout the Ecommerce course you will learn to choose the right imagery, which will complement the perfect product description.
• Drive sales through your product pages. The content on your product page is the most effective way to convert your users.
This course will teach you the best ways to increase your sales through these key pages. • Create a checkout experience that’s successful.
With different payment processors you have to keep up with the most reliable option for your customer as well as ensure an easy checkout experience. We will help you to analyze the reasons why people abandon baskets right before checkout, and how to improve this.
• Understand which Ecommerce platform is best.
The amount of Ecommerce platforms available is overwhelming, but which one is the best for your business? We will teach you the difference and which option will align with your business objectives and strategy.
• Improve your sales conversion rates. Understanding your audience and creating targeted content will help to increase customer engagement and, as a result, improve the conversion.
How much do Ecommerce training courses cost? Media Training strives for the best combination of professional, expert trainers, comprehensive course outlines, modern, relaxing environment, convenient location and a healthy, free lunch.
Therefore, our competitive prices are adjusted to reflect this and give you the best return on investment.
Create an engaging home page
Drive sales through product pages
Create an easy checkout experience
Choose your Ecommerce platform
Turn visitors into buyersIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous digital marketing experience required to attend this course.
Course leader is an experienced industry expert
Creating the perfectly optimised homepage
Great Ecommerce design principles
From banners to beyond
Sharing your store's story in a second
Understanding your target audience
Which Ecommerce Platform is best?
Category to Product pages
The product information hierarchy - what information should go where?
Writing the perfect product description
The importance of imagery
Upselling
Using recommendations to increase conversions
How video can increase conversions
SEO best practices
Why simple is best
Best Practices for Checkout pages
One Click Checkouts
Choosing and Using Payment Processors
Understanding SSL
Assessing and managing abandoned baskets
Using language to increase conversions throughout the site
How to increase loyalty and engagement
How quality content can increase conversions
Protecting your customer data
A basic understanding of GDPR and Cookie messaging
The essential legal information to include on your site
Defining a returns policy
Using Email subscriptions and rewards
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £399 + VAT
From £329 + VAT
