Writing Press Releases Course
Writing Press Releases Course
Key Learning Points
Key Learning Points
- Identify what makes a story newsworthy
- Find the right media contacts for your story
- Structure a press release for maximum impact
- Write strong headlines and compelling quotes
- Adapt releases for online and social media channels
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Who is this course for?
For PR professionals, marketers, communications managers and anyone who needs to write press releases to generate media coverage. No prior PR experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 18th Sep 26 | Fri | London Islington | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 12th Nov 26 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 18th Feb 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 22nd Apr 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 10th Jun 27 | Thu | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 18th Sep 26 | Fri | London Islington | Available | £399.00 | £50.00 | £349.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 12th Nov 26 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 18th Feb 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 22nd Apr 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 10th Jun 27 | Thu | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
18th Sep 26 (Fri)
12th Nov 26 (Thu)
18th Feb 27 (Thu)
22nd Apr 27 (Thu)
10th Jun 27 (Thu)
Course Outline
How the press works and why they need PR
The structure of modern media
PR vs advertising
What are the advantages of PR?
Examples of effective press releases
Understanding common media terminology
What is the press looking for?
What makes a press release newsworthy?
Which publications to target and when to target them
Paper press releases and digital press releases
Writing press releases
Following a standard press release outline
Getting the timing right
Writing a good lead paragraph
Writing the body of a press release
The recap
Structuring a press release to make information easily accessible
Content
Selecting newsworthy information
Writing attention-grabbing headlines
Presenting facts
Adding a human interest element
How to dilute negative information
Using photographs effectively
Understanding your target audience
Tailoring your press release to your audience
Ten tips to increase media coverage
The press release checklist
Building press contacts
The importance of one-to-one relationships
Useful resources
Questions and answers
This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.
Career paths
Roles this course supports
People training on Writing Press Releases often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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