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Writing Internal Publications Course

Write internal communications that people actually want to read on this one-day practical course.

Covering style, tone, headlines, storytelling and writing for print and digital channels.

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Writing Internal Publications course

Writing Internal Publications Course

Writing Internal Publications Course

Write newsletters, articles and internal communications that people actually want to read on this practical one-day course. You'll learn what employees really want from internal comms, how to choose the right style and tone for your audience, how to write eye-catching headlines, how to transform dry company news into engaging, readable stories, how to use photography and quotes to bring your content to life, how to report on events, and how to adapt your writing for both print and digital internal channels.

One Day

10:00 - 16:30 UK Time

Key Learning Points

  • Key Learning Points

  • Choose the right style and tone for your audience
  • Write eye-catching headlines for internal content
  • Turn dry company news into engaging stories
  • Use photography and quotes to bring content to life
  • Adapt writing for print and digital internal channels

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous experience to attend this course.

Who is this course for?

For internal communications professionals, HR teams, marketing managers and anyone responsible for writing employee newsletters, intranets or company publications. No prior experience required.

Course Dates

Course Dates Days Location Places RRP Discount You Pay
10th Jul 26 Fri Online Available £399.00 £50.00 £349.00 + VAT
23rd Oct 26 Fri Online Available £399.00 £399.00 + VAT
27th Jan 27 Wed Online Available £399.00 £399.00 + VAT
25th Mar 27 Thu Online Available £399.00 £399.00 + VAT
17th May 27 Mon Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
10th Jul 26 Fri Online Available £399.00 £50.00 £349.00 + VAT
23rd Oct 26 Fri Online Available £399.00 £399.00 + VAT
27th Jan 27 Wed Online Available £399.00 £399.00 + VAT
25th Mar 27 Thu Online Available £399.00 £399.00 + VAT
17th May 27 Mon Online Available £399.00 £399.00 + VAT
Media Training Ltd

Request a quote for Writing Internal Publications

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

10th Jul 26 (Fri)


Location:Online

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT

23rd Oct 26 (Fri)


Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

27th Jan 27 (Wed)


Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

25th Mar 27 (Thu)


Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

17th May 27 (Mon)


Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

Introduction

The importance of company news

What do people actually want to read?

2

Style and tone

What is the primary message?

Formal vs informal newsletters

Selecting a style and tone

Creating eye catching headlines

3

Industry and company news

Making internal news interesting, relevant and readable

Potential news ideas - awards, diary events, industry trends, appointments

Making information come alive

4

Feature writing

Choosing topics for features

How to structure features

Keeping features on-message

5

Reporting on company events

What to include and what to exclude

The importance of photography

Using photos to increase your readership

Reporting on events

Using interviews and quotes

Involving your audience

6

Writing newsletters

Deciding the look and feel of your newsletters

Prioritising news and information for your readers

Getting the right balance between industry news, company news, features and interviews in your newsletters

Regular columns

Encouraging feedback and involvement from readers

7

Feedback

Measuring reader response

Measuring how successful your communication has been

8

Questions and answers

This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.

Career paths

Roles this course supports

People training on Writing Internal Publications often work in the careers below.

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

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