Writing Internal Publications Course
Writing Internal Publications Course
Key Learning Points
Key Learning Points
- Choose the right style and tone for your audience
- Write eye-catching headlines for internal content
- Turn dry company news into engaging stories
- Use photography and quotes to bring content to life
- Adapt writing for print and digital internal channels
If attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Who is this course for?
For internal communications professionals, HR teams, marketing managers and anyone responsible for writing employee newsletters, intranets or company publications. No prior experience required.
Expert Trainers
Course leader is an experienced industry expert
Course Dates
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 10th Jul 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 23rd Oct 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 27th Jan 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 25th Mar 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th May 27 | Mon | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 10th Jul 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 23rd Oct 26 | Fri | Online | Available | £399.00 | £399.00 + VAT | ||
| 27th Jan 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 25th Mar 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th May 27 | Mon | Online | Available | £399.00 | £399.00 + VAT |
Course Dates
10th Jul 26 (Fri)
23rd Oct 26 (Fri)
27th Jan 27 (Wed)
25th Mar 27 (Thu)
17th May 27 (Mon)
Course Outline
Introduction
The importance of company news
What do people actually want to read?
Style and tone
What is the primary message?
Formal vs informal newsletters
Selecting a style and tone
Creating eye catching headlines
Industry and company news
Making internal news interesting, relevant and readable
Potential news ideas - awards, diary events, industry trends, appointments
Making information come alive
Feature writing
Choosing topics for features
How to structure features
Keeping features on-message
Reporting on company events
What to include and what to exclude
The importance of photography
Using photos to increase your readership
Reporting on events
Using interviews and quotes
Involving your audience
Writing newsletters
Deciding the look and feel of your newsletters
Prioritising news and information for your readers
Getting the right balance between industry news, company news, features and interviews in your newsletters
Regular columns
Encouraging feedback and involvement from readers
Feedback
Measuring reader response
Measuring how successful your communication has been
Questions and answers
This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.
Career paths
Roles this course supports
People training on Writing Internal Publications often work in the careers below.
Who attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn Your Way
Face To Face
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Live Online
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Team Training
Upskill your team together. Build your team and develop consistency, and collective confidence.
Three Steps To Success
Identify Your Path
Define your direction with purpose, aligning your learning journey to personal and career goals.
Learn With Experts
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Earn Certification
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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