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Writing Internal Publications Course

Write internal communications that people actually want to read on this one-day practical course.

Covering style, tone, headlines, storytelling and writing for print and digital channels.

Write internal communications that people actually want to read on this one-day practical course. Covering style, tone, headlines, storytelling and writing for print and digital channels.

71 Reviews
9.7/10 Satisfaction
100% Recommend
See reviews
Writing Internal Publications training course

Writing Internal Publications Course

All Business Writing courses

Write newsletters, articles and internal communications that people actually want to read on this practical one-day course.

You'll learn what employees really want from internal comms, how to choose the right style and tone for your audience, how to write eye-catching headlines, how to transform dry company news into engaging, readable stories, how to use photography and quotes to bring your content to life, how to report on events, and how to adapt your writing for both print and digital internal channels.

View course outline

Course dates

Course dates Days Location Places RRP Discount You pay
27 January 2027 Wed London Islington Available £399 £50 £349 + VAT
25 March 2027 Thu Online Available £399 £399 + VAT
17 May 2027 Mon Online Available £399 £399 + VAT
13 July 2027 Tue Online Available £399 £399 + VAT
9 September 2027 Thu Online Available £399 £399 + VAT
No in-person dates available at the moment.
Course dates Days Location Places RRP Discount You pay
27 January 2027 Wed London Islington Available £399 £50 £349 + VAT
Course dates Days Location Places RRP Discount You pay
25 March 2027 Thu Online Available £399 £399 + VAT
17 May 2027 Mon Online Available £399 £399 + VAT
13 July 2027 Tue Online Available £399 £399 + VAT
9 September 2027 Thu Online Available £399 £399 + VAT

Private & team training

Get a quote for Writing Internal Publications

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

27 January 2027

Wed

Location
London Islington
Places
Available
RRP
£399
Discount
£50
You pay
£349 + VAT

25 March 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

17 May 2027

Mon

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

13 July 2027

Tue

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

9 September 2027

Thu

Location
Online
Places
Available
RRP
£399
Discount
—
You pay
£399 + VAT

Course outline

1

Introduction

The importance of company news

What do people actually want to read?

2

Style and tone

What is the primary message?

Formal vs informal newsletters

Selecting a style and tone

Creating eye catching headlines

3

Industry and company news

Making internal news interesting, relevant and readable

Potential news ideas - awards, diary events, industry trends, appointments

Making information come alive

4

Feature writing

Choosing topics for features

How to structure features

Keeping features on-message

5

Reporting on company events

What to include and what to exclude

The importance of photography

Using photos to increase your readership

Reporting on events

Using interviews and quotes

Involving your audience

6

Writing newsletters

Deciding the look and feel of your newsletters

Prioritising news and information for your readers

Getting the right balance between industry news, company news, features and interviews in your newsletters

Regular columns

Encouraging feedback and involvement from readers

7

Feedback

Measuring reader response

Measuring how successful your communication has been

8

Questions and answers

This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.

Who is this course for?

For internal communications professionals, HR teams, marketing managers and anyone responsible for writing employee newsletters, intranets or company publications. No prior experience required.

71 Reviews
9.7/10 Satisfaction
100% Recommend

Trainer was excellent at sharing his expertise and linking content back to examples that were relevant to the type of work I do in line wit…

Jasmin – 15 April 2026

Piers was very knowledgable and helped me understand more about the importance of knowing your audience and tailoring your content for thei…

Andrew – 15 April 2026

Clean venue, friendly staff, enjoyable atmosphere.

Naomi – 20 February 2026

I thought this was brilliant course and gave a thorough overview of writing good internal comms. I've taken a lot away from this and will b…

Charlotte – 3 September 2025

The day had a fantastic flow and was extremely organised. Nathan had such extensive knowledge in internal communications and never made us…

Ellen – 10 July 2025

There were only 2 of us on this course which meant we got really in depth, personal training. This was great and super relevant to my actua…

Sylvie – 10 July 2025

Everything was brilliant. Rosie was skilled and approachable and made everything relevant to our role.

Katherine – 29 November 2024

The location was great, a well structured day with a brilliant trainer.

Michelle – 29 November 2024

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Who attends?

Getting better at your job icon

Getting better at your job

You need a skill for the role you already have, or your employer is investing in the team.

Changing career icon

Changing career

You're moving into a new field and need the practical skills it asks for.

Just graduated icon

Just graduated

You know the theory. A practical course and a certificate of attendance show employers you can do the work.

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