23rd Oct 26
Fri
Write internal communications that people actually want to read on this one-day practical course.
Covering style, tone, headlines, storytelling and writing for print and digital channels.
Write internal communications that people actually want to read on this one-day practical course. Covering style, tone, headlines, storytelling and writing for print and digital channels.
Write newsletters, articles and internal communications that people actually want to read on this practical one-day course.
You'll learn what employees really want from internal comms, how to choose the right style and tone for your audience, how to write eye-catching headlines, how to transform dry company news into engaging, readable stories, how to use photography and quotes to bring your content to life, how to report on events, and how to adapt your writing for both print and digital internal channels.
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 23rd Oct 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 27th Jan 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 25th Mar 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th May 27 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Jul 27 | Tue | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 23rd Oct 26 | Fri | Online | Available | £399.00 | £50.00 | £349.00 + VAT | |
| 27th Jan 27 | Wed | Online | Available | £399.00 | £399.00 + VAT | ||
| 25th Mar 27 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 17th May 27 | Mon | Online | Available | £399.00 | £399.00 + VAT | ||
| 13th Jul 27 | Tue | Online | Available | £399.00 | £399.00 + VAT |
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
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Fri
Wed
Thu
Mon
Tue
Private & team training
Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.
The importance of company news
What do people actually want to read?
What is the primary message?
Formal vs informal newsletters
Selecting a style and tone
Creating eye catching headlines
Making internal news interesting, relevant and readable
Potential news ideas - awards, diary events, industry trends, appointments
Making information come alive
Choosing topics for features
How to structure features
Keeping features on-message
What to include and what to exclude
The importance of photography
Using photos to increase your readership
Reporting on events
Using interviews and quotes
Involving your audience
Deciding the look and feel of your newsletters
Prioritising news and information for your readers
Getting the right balance between industry news, company news, features and interviews in your newsletters
Regular columns
Encouraging feedback and involvement from readers
Measuring reader response
Measuring how successful your communication has been
This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.
For internal communications professionals, HR teams, marketing managers and anyone responsible for writing employee newsletters, intranets or company publications. No prior experience required.
Trainer was excellent at sharing his expertise and linking content back to examples that were relevant to the type of work I do in line wit…
Piers was very knowledgable and helped me understand more about the importance of knowing your audience and tailoring your content for thei…
Clean venue, friendly staff, enjoyable atmosphere.
I thought this was brilliant course and gave a thorough overview of writing good internal comms. I've taken a lot away from this and will b…
The day had a fantastic flow and was extremely organised. Nathan had such extensive knowledge in internal communications and never made us…
There were only 2 of us on this course which meant we got really in depth, personal training. This was great and super relevant to my actua…
Everything was brilliant. Rosie was skilled and approachable and made everything relevant to our role.
The location was great, a well structured day with a brilliant trainer.
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