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Writing Internal Publications Course

Write internal communications that people actually want to read on this one-day practical course.

Covering style, tone, headlines, storytelling and writing for print and digital channels.

Write internal communications that people actually want to read on this one-day practical course. Covering style, tone, headlines, storytelling and writing for print and digital channels.

71 Reviews
9.7/10 Satisfaction
100% Recommend
See reviews
Writing Internal Publications training course

Writing Internal Publications Course

Write newsletters, articles and internal communications that people actually want to read on this practical one-day course.

You'll learn what employees really want from internal comms, how to choose the right style and tone for your audience, how to write eye-catching headlines, how to transform dry company news into engaging, readable stories, how to use photography and quotes to bring your content to life, how to report on events, and how to adapt your writing for both print and digital internal channels.

View course outline

Course Dates

Course Dates Days Location Places RRP Discount You Pay
23rd Oct 26 Fri Online Available £399.00 £50.00 £349.00 + VAT
27th Jan 27 Wed Online Available £399.00 £399.00 + VAT
25th Mar 27 Thu Online Available £399.00 £399.00 + VAT
17th May 27 Mon Online Available £399.00 £399.00 + VAT
13th Jul 27 Tue Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
23rd Oct 26 Fri Online Available £399.00 £50.00 £349.00 + VAT
27th Jan 27 Wed Online Available £399.00 £399.00 + VAT
25th Mar 27 Thu Online Available £399.00 £399.00 + VAT
17th May 27 Mon Online Available £399.00 £399.00 + VAT
13th Jul 27 Tue Online Available £399.00 £399.00 + VAT

Private & team training

Request a quote for Writing Internal Publications

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

Swipe for more dates

23rd Oct 26

Fri

Location
Online
Places
Available
RRP
£399.00
Discount
£50.00
You pay
£349.00 + VAT

27th Jan 27

Wed

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

25th Mar 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

17th May 27

Mon

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

13th Jul 27

Tue

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

Course Outline

1

Introduction

The importance of company news

What do people actually want to read?

2

Style and tone

What is the primary message?

Formal vs informal newsletters

Selecting a style and tone

Creating eye catching headlines

3

Industry and company news

Making internal news interesting, relevant and readable

Potential news ideas - awards, diary events, industry trends, appointments

Making information come alive

4

Feature writing

Choosing topics for features

How to structure features

Keeping features on-message

5

Reporting on company events

What to include and what to exclude

The importance of photography

Using photos to increase your readership

Reporting on events

Using interviews and quotes

Involving your audience

6

Writing newsletters

Deciding the look and feel of your newsletters

Prioritising news and information for your readers

Getting the right balance between industry news, company news, features and interviews in your newsletters

Regular columns

Encouraging feedback and involvement from readers

7

Feedback

Measuring reader response

Measuring how successful your communication has been

8

Questions and answers

This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.

Who is this course for?

For internal communications professionals, HR teams, marketing managers and anyone responsible for writing employee newsletters, intranets or company publications. No prior experience required.

71 Reviews
9.7/10 Satisfaction
100% Recommend

Trainer was excellent at sharing his expertise and linking content back to examples that were relevant to the type of work I do in line wit…

Jasmin – 15th April 26

Piers was very knowledgable and helped me understand more about the importance of knowing your audience and tailoring your content for thei…

Andrew – 15th April 26

Clean venue, friendly staff, enjoyable atmosphere.

Naomi – 20th February 26

I thought this was brilliant course and gave a thorough overview of writing good internal comms. I've taken a lot away from this and will b…

Charlotte – 3rd September 25

The day had a fantastic flow and was extremely organised. Nathan had such extensive knowledge in internal communications and never made us…

Ellen – 10th July 25

There were only 2 of us on this course which meant we got really in depth, personal training. This was great and super relevant to my actua…

Sylvie – 10th July 25

Everything was brilliant. Rosie was skilled and approachable and made everything relevant to our role.

Katherine – 29th November 24

The location was great, a well structured day with a brilliant trainer.

Michelle – 29th November 24

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Who attends?

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Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

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Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

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