Logo Design Course
Research trends, audiences and competitor brands
Define and work confidently to a design brief
Develop and refine a strong logo concept
Draw your logo accurately in Adobe Illustrator
Prepare and export finished artwork correctlyIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need to be comfortable working with shapes, lines and text in Adobe Illustrator before joining this course.
For designers and creatives who want to take a structured approach to logo design from concept to finished artwork. Requires working knowledge of Adobe Illustrator.
Course leader is an experienced industry expert
Identifying current design trends within your industry
Define the target audience for the logo
Assessing competitors' logos to find ways to stand out and avoid plagiarism
Exploring brands outside your industry for fresh ideas
Defining the audience for the logo
Who are the key competitors?
What is the required longevity of the logo?
The required applications (from billboards to app icons or web favicons)
Considering emotions or ideas the logo should evoke
Existing brand guidelines
Will the logo need to evolve into a broader brand system, such as a logo family or sub-brand variations?
Budget and allowed time for the project
Drawing skills make little difference!
Drawing 3-4 (or more) ideas on paper focusing on the concept rather than the rendition
Sharing your ideas and gaining feedback from your client or manager
Redrawing and refining preferred concept(s) if development is needed
Sourcing image and/or typographic references where required
Using shape tools, shape builder, pen tool, and image trace to construct elements
Adding colors, gradients, and effects
Convert final logo into different color formats (CMYK, RGB, black and white)
Export for print and digital applications (.ai, .pdf, .svg, .jpg, .png, etc.)
Adding logo in different formats to CC Libraries for use in Photoshop and InDesign or sharing with colleagues
You’ll need to have attended our Illustrator Introduction course or have equivalent working knowledge of the software before joining this class. If you use different software to create vector graphics, please contact us for a private training session.
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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