Logo Design Course

Design a professional logo from concept to finished artwork on this one-day course.

Covers research, brief development, concept sketching and logo creation in Illustrator.

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Satisfaction

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Logo Design Course

Name: Logo Design
Rating: 5 (3 reviews)

Design a professional logo from concept to finished artwork on this one-day practical course. You'll learn how to research industry trends, competitors and target audiences before you start designing, how to define and work to a clear design brief, how to develop and refine strong logo concepts through sketching and ideation, how to draw and construct your logo accurately in Adobe Illustrator using shape tools, shape builder, the Pen Tool and image trace, and how to prepare and export finished artwork correctly.

Prior Illustrator knowledge or completion of our Illustrator Introduction course is required.

One Day

10:00 - 16:30 UK Time

Private Options

Key Learning Points

Key Learning Points
Research trends, audiences and competitor brands
Define and work confidently to a design brief
Develop and refine a strong logo concept
Draw your logo accurately in Adobe Illustrator
Prepare and export finished artwork correctly

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need to be comfortable working with shapes, lines and text in Adobe Illustrator before joining this course.

Illustrator CC : Introduction

Who is this course for?

For designers and creatives who want to take a structured approach to logo design from concept to finished artwork. Requires working knowledge of Adobe Illustrator.

Expert Trainers

Course leader is an experienced industry expert

Class Size

1 - 10 in person or 1 - 6 online

Support

28 days free helpdesk support with all courses

Cancellation

Cancel before 7 days for 100% refund

Certificate

Earn a certificate of attendance on completion

Volume Discounts

Save money by using our Learning Pots scheme

Private & team training. This course is not on our public schedule at the moment. You can still request a bespoke quote below — we’ll contact you with dates and pricing.

Request a quote for Logo Design

This course is offered as private, bespoke or team training at our centre, live online or at your venue.

You can customise the outline, have a group where it's just your team or enjoy a one-to-one session with an expert.

Fill in the form below and our team will get in touch with pricing and helpful advice.

Course Dates

Course Outline

Research

Identifying current design trends within your industry

Define the target audience for the logo

Assessing competitors' logos to find ways to stand out and avoid plagiarism

Exploring brands outside your industry for fresh ideas

The Brief

Defining the audience for the logo

Who are the key competitors?

What is the required longevity of the logo?

The required applications (from billboards to app icons or web favicons)

Considering emotions or ideas the logo should evoke

Existing brand guidelines

Will the logo need to evolve into a broader brand system, such as a logo family or sub-brand variations?

Budget and allowed time for the project

Sketch Concepts

Drawing skills make little difference!

Drawing 3-4 (or more) ideas on paper focusing on the concept rather than the rendition

Sharing your ideas and gaining feedback from your client or manager

Concept Development

Redrawing and refining preferred concept(s) if development is needed

Sourcing image and/or typographic references where required

Logo Drawing Techniques

Using shape tools, shape builder, pen tool, and image trace to construct elements

Adding colors, gradients, and effects

Finished Artwork

Convert final logo into different color formats (CMYK, RGB, black and white)

Export for print and digital applications (.ai, .pdf, .svg, .jpg, .png, etc.)

Adding logo in different formats to CC Libraries for use in Photoshop and InDesign or sharing with colleagues

Questions & Answers

You’ll need to have attended our Illustrator Introduction course or have equivalent working knowledge of the software before joining this class. If you use different software to create vector graphics, please contact us for a private training session.

Fantastic training! Perfectly tailored to my needs. Simon was patient, enthusiastic and very knowledgeable. Checked in with me throughout to ensure I…

Being friendly! Everyone was incredibly welcoming and made me feel very comfortable all day.

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Who attends?

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

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Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

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Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

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Learn Your Way

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

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Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

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Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

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Three Steps To Success

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

Logo Design Course