Logo Design Course

Research

Identifying current design trends within your industry

Define the target audience for the logo

Assessing competitors' logos to find ways to stand out and avoid plagiarism

Exploring brands outside your industry for fresh ideas

The Brief

Defining the audience for the logo

Who are the key competitors?

What is the required longevity of the logo?

The required applications (from billboards to app icons or web favicons)

Considering emotions or ideas the logo should evoke

Existing brand guidelines

Will the logo need to evolve into a broader brand system, such as a logo family or sub-brand variations?

Budget and allowed time for the project

Sketch Concepts

Drawing skills make little difference!

Drawing 3-4 (or more) ideas on paper focusing on the concept rather than the rendition

Sharing your ideas and gaining feedback from your client or manager

Concept Development

Redrawing and refining preferred concept(s) if development is needed

Sourcing image and/or typographic references where required

Logo Drawing Techniques

Using shape tools, shape builder, pen tool, and image trace to construct elements

Adding colors, gradients, and effects

Finished Artwork

Convert final logo into different color formats (CMYK, RGB, black and white)

Export for print and digital applications (.ai, .pdf, .svg, .jpg, .png, etc.)

Adding logo in different formats to CC Libraries for use in Photoshop and InDesign or sharing with colleagues

Questions & Answers

You’ll need to have attended our Illustrator Introduction course or have equivalent working knowledge of the software before joining this class. If you use different software to create vector graphics, please contact us for a private training session.