Content Marketing
Content marketing essentials
Identifying your target audience
Creating a comprehensive content strategy
Leveraging emotions to drive behaviours
The power of storytellingIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
Course leader is an experienced industry expert
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 6th Jan 26 | Tue | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 2nd Feb 26 | Mon | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 31st Mar 26 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 29th May 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 23rd Jul 26 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 16th Sep 26 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 11th Nov 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 6th Jan 26 | Tue | London Bridge | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 29th May 26 | Fri | London Bridge | Available | £399.00 | £399.00 + VAT | ||
| 16th Sep 26 | Wed | London Bridge | Available | £399.00 | £399.00 + VAT |
| Course Dates | Days | Location | Places | RRP | Discount | You Pay | |
|---|---|---|---|---|---|---|---|
| 2nd Feb 26 | Mon | Online | Available | £399.00 | £70.00 | £329.00 + VAT | |
| 31st Mar 26 | Tue | Online | Available | £399.00 | £399.00 + VAT | ||
| 23rd Jul 26 | Thu | Online | Available | £399.00 | £399.00 + VAT | ||
| 11th Nov 26 | Wed | Online | Available | £399.00 | £399.00 + VAT |
What is content marketing? Examples of content marketing
Benefits and disadvantages of content marketing
Why content marketing works
Exercise - Brand brainstorming
The importance of storytelling in content marketing
How to cultivate meaningful interactions through content
How to Identify your audience
Exercise - Identifying your audience
Discussion - How content works for your audience
The fundamental importance of emotion in driving behaviour
Creating an effective strategy
How content can meet business needs
Repurposing existing or future content
Exercise - Repurposing your content
Blogs
Video
Infographics
Interviews
Social Media
Topic brainstorm + workshop of existing content
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £299 + VAT
From £329 + VAT
From £329 + VAT
