Introduction
Motion graphics—where design meets movement.
It might sound simple, but motion graphics are more than just animated visuals. In this guide, we’ll break down how they work, where they’re used, and how you can start creating your own.
Objectives:
- How Motion Graphics Work
- Real-life Applications
- Tips For Creating Motion Graphics
How Motion Graphics Work
Motion graphics bring static elements—like text, shapes, and images—to life by adding time and space. This creates the illusion of movement and helps tell a more dynamic story.
Using specialised software, designers animate and sequence visual elements, often layering in sound and narration for added impact.
Some examples of specialised motion graphics software are:
- Adobe After Effects
The industry standard, especially within the Adobe Creative Cloud.
- Blender
A powerful, open-source 3D suite (fun fact: the short film Spring was made entirely in Blender).
- Cinema 4D
Known for its MoGraph tools, widely used in advertising and film.
The typical workflow:
- Design & Planning – Develop concepts, moodboards, and layouts.
- Animation – Use software to bring elements to life.
- Sound – Add music, effects, and voiceovers to enhance the experience.
Real-life Applications
Motion graphics are everywhere! Here’s how they’re used across industries:
Marketing & Advertising
- Product explainers
- Social media animations
- Website headers
- Brand storytelling
- Campaign messaging
- Paid media
- Promotional videos
Education & Training
- Animated lessons
- Training modules
- Medical visualisations
Entertainment
- Film & TV title sequences
- Video game interfaces
- Information delivery
- Animated infographics
- News graphics
- Presentations
Other applications
- UI/UX design
- Public service announcements
- Internal communications
- Mobile app animations
Tips For Creating Motion Graphics
To excel in motion graphics focus on clear communication, strong design principles, and continuous learning. It’s important to prioritise an easy-to-understand approach, so, utilise a storyboard to plan your animation.
Here’s a detailed breakdown of tips for motion graphics:
Conceptualisation & Planning
- Storyboard your ideas
- Identify core themes
- Let ideas develop naturally
- Use mind maps to organise
Design Principles & Animation
- Keep it simple and clean
- Guide the viewer’s eye
- Match visuals to your script
- Use variety to maintain interest
- Animate with intention
- Start with core shapes
- Use morphing for smooth transitions
- Respect physics for realism
- Choose the right frame rate (24–30fps)
Technical Aspects & Learning
- Learn the 12 principles of animation
- Master tools like After Effects
- Build a diverse portfolio
- Stay curious and updated
- Seek feedback and collaborate
Additional Tips
- Stay consistent with style
- Use sound design to enhance impact
- Learn from others
- Reflect on your creative process
- Collect inspiration
- Practice regularly
Conclusion
Motion graphics aren’t just for film and TV—they’re a versatile, powerful tool for storytelling across industries.
Ready to dive in? Explore our courses and start learning with industry professionals today.
by Josie Daniel