Introduction
Podcast Producers are the puppeteers of podcasting, they are responsible for overseeing the creation, production, and distribution of podcast episodes.
Of course, many people are writing, recording, editing, and producing their episodes themselves, but no one does it quite like a professional!
Here are some of the in-demand roles within podcast producing, and what you can do to break in.
Objectives:
- Types of Podcast Production Roles
- Achievements
- Skills Needed
Types of Podcast Production Roles:
1. Content Strategist
A podcast content strategist takes on the oversight and development of the content for a podcast, they make sure that all content aligns with the podcast’s goals and that it engages the podcast’s audience effectively.
A podcast audio engineer takes on the responsibility of producing the highest quality audio in podcast recordings. They manage all the technical aspects of recording, editing, and mixing audio. A successful audio engineer creates clear audio that engages the audience.
3. Podcast Marketing Specialist
Focusing on promoting and growing a podcast’s audience through various marketing strategies. Podcast marketing specialists analyse metrics like downloads, listener engagements, and conversions to develop more effective marketing strategies.
4. Podcast Scriptwriter
Podcast scriptwriters are responsible for ensuring a flow of content that is both engaging and entertaining. They help produce well-organised episodes that cover the topics in an informative manner, scriptwriters are skilled in writing for the host’s tone and vocabulary.
Achievements:
A role in podcast production is all about creating impact from behind the scenes, and there are many achievements to be unlocked:
1. High Listener Retention; if your listeners are coming back for more episodes, your impact is not going unnoticed!
2. Successful Monetisation; sponsorships, ads, and premium content can give you a steady stream of income that reflects your success.
3. Innovative Content Creation; set your podcast apart from the others by getting creative with your formats! The freedom to be innovative comes with a successful and engaging podcast.
4. Building a Strong Community; foster relationships with engaged members of your community! Keep your listeners enthusiastic about your podcast’s content by nurturing the connections in your following.
5. Expanding to Multiple Platforms; successfully expanding the reach of your podcast by distributing your episodes onto different platforms, then you can increase your listenership!
Skills Needed:
1. Audio Recording and Editing; key for anyone looking to work in podcasting, quality audio with solid editing.
2. Understanding of Sound Design; a knowledge of what could make or break the sound quality of your podcast is key to getting first class sound!
3. Scriptwriting; don’t let your presenters go in blind! Give your episodes structure and timing, so your listeners can get the most out of each installment.
4. Content Planning and Development; know where your podcast has been, where it is going, and the best route to get there with proper planning.
5. Marketing and Promotion; spread the word! Content creation, campaigns, and even blog posts can help your podcast find its intended audience.
Conclusion
If you love the podcasting industry, but fancy a behind-the-scenes role, then look into a career in producing! The presenters may be the faces (or voices) of the operation, but there are plenty of moving parts that ensure a smooth operation.
If a behind-the-scenes podcasting career appeals to you, make sure you have the skills to succeed! Our courses will equip you with the knowledge to thrive in a podcasting career, learn from the experts and see where your career takes you.
by Josie Daniel