AI for SEO
Supercharge your SEO strategy with our AI for SEO course. In this hands-on class, you’ll learn how to use AI to speed up keyword research, create content briefs that rank, and write natural, high-performing content.
Discover how to make your site trustworthy to AI systems, improve on-page SEO, and translate technical insights into plain English. You’ll build topic clusters, optimise content for AI-driven search, and ensure your outputs meet Google’s quality and safety guidelines.
Through guided practice and a mini SEO project, you’ll leave equipped with actionable prompts, workflows, and an SEO-focused AI toolkit.
How AI helps marketers in the real world
Make your site friendly to AI systems
Plan topic clusters and internal linking
Improve on-page SEO with AI prompts
Spot weak or risky AI contentIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
We use ChatGPT Plus during this course. You'll need to have attended our SEO Intro course or have equivalent working knowledge before joining this class.
Course leader is an experienced industry expert
3 Ways to Learn
How search and discovery are changing with AI
What marketers must do differently
Why just “more keywords” won’t win anymore
Transform seed ideas into full topic universes
Use AI to map user intent and content gaps
Build topic clusters that make sense for your site
Turn research into actionable briefs for writers
Identify FAQs, proof points and entity signals via AI
Set up structure, voice and optimisation goals early
Generate drafts that feel human, not robotic
Optimise titles, metas, headings, FAQs, internal links
Use AI to repurpose content while preserving quality
Prevent thin, duplicate or weak content from slipping through
Use AI prompts to validate facts, authority and originality
Build a QA workflow for your content team
How AI tools (e.g., chatbots, assistants) pick brands to recommend
Build pages and brand assets that AI will surface
Test your brand’s “recommendability” in AI-driven search
Translate technical SEO issues into plain language
Use AI to assist with crawl, indexing, redirects and linking
Scale technical fixes through prompt-enabled workflows
Local SEO: prompts for listings, reviews and citations
E-commerce: product / category pages, filters, schema
B2B: long-cycle content, thought leadership and AI support
Turn data into plain English insights and next steps
Use AI to spot performance drops, traffic shifts, indexing issues
Build one-page reports stakeholders understand at a glance
Aligning with Google’s content and quality guidelines
Avoiding AI misuse, spammy signals and brand risk
Human-in-the-loop workflows, data privacy and compliance
Build a mini SEO plan: topic cluster, brief, page draft, report
Use everything learnt: research, prompts, QA, analytics
Prompt library tailored for SEO marketers
30-day practice plan and guide to ongoing learning
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
From £449 + VAT
From £429 + VAT
From £329 + VAT
