Blogging Course
Start and grow a successful blog on this practical one-day introduction course.
Covering niche, idea generation, writing engaging posts, SEO basics and social media promotion.
Start and grow a successful blog on this practical one-day introduction course. Covering niche, idea generation, writing engaging posts, SEO basics and social media promotion.
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Expert Trainers Experienced industry expert
- Class Size 1–8 in person or 1–6 online
- Support 28 days free helpdesk
- Cancellation 7 day cancellation
- Certificate Certificate of attendance
- Volume Discounts Save with Learning Pots
Blogging Course
Start and grow a successful blog on this practical one-day introduction course.
You'll learn why blogging is effective for business and personal branding, how to define your niche and identify your target audience, how to generate a consistent flow of ideas, how to structure and write engaging, readable posts, how to use SEO techniques to attract readers and rank in search, how to incorporate keywords and links naturally without compromising readability, and how to promote your blog through social media and email newsletters.
Private & team training
Request a quote for Blogging
This course isn’t on the public schedule right now. Request a quote and we’ll come back with dates, pricing, and delivery options — at our centre, live online, or at your venue.
Course Outline
Introduction
Why you should blog/ why blogging is good for business
Blogs as a marketing and sales tool
The role of blogs in digital marketing
Ingredients for a good blog
Using blogs to build a profile and thought leadership
Attracting new visitors and readers
Defining your company's blogging goals
Defining your audience?
What will they want to read about?
What do you want them to think, feel or do having read your blog?
Developing a strategy for your content
Building a content calendar
SEO Basics
How readers read online
Choosing keywords for readers and search engines
Writing for readers not robots
Incorporating keywords and links in your writing
Writing your blog
What bloggers can learn from journalists
Evergreen content
Questions and answers
This course is only available as a private course. If you wish we can tailor the content for your team. Please contact us for more details.
Who is this course for?
For business owners, marketers, content creators and anyone who wants to start or improve a blog for personal branding or business growth. No prior blogging experience required.
Very personable, great real life examples and relatable information given. No hesitation to answer any questions, great course.
Very informative course feel I can take this away with me to improve parts of our current site
The day went very smoothly and I found it very informative, Piers was a great teacher!
The trainer's teaching was at a very good pace. Gave relevant examples and was clear when answering questions. Left time for discussion whi…
Very good at explaining everything and helping link things back to our company
This was a really helpful course and was nice that it was 1 on 1 as we got some relevant and helpful information to our business.
Nathan was a great teacher, I learnt so much, such a great session. 10/10 would recommend.
Trainer was extremely knowledgeable, friendly and overall created a great training environment. I learnt a lot.
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Read course reviewsWho attends?
Career Progressives
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
Career Changers
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Graduates
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Further Reading
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The 10 Best Side Hustles
Side hustles allow you to improve your skills and explore new career opportunities while earning extra income.