Feature Writing Intro Course
Identify the defining qualities of a great feature
Research and develop strong feature ideas
Structure features using different formats
Write powerful openings that hook the reader
Use quotes and interviews to bring copy to lifeIf attending an online course you must have a licensed copy of any software required and access to a suitable computer.
You need no previous experience to attend this course.
For journalists, bloggers, content writers and aspiring feature writers who want to write long-form features for print or digital publication. No prior feature writing experience required.
Course leader is an experienced industry expert
Defining characteristics of a feature story
How to construct a feature
Different feature formats: the Inverted Triangle vs the Diamond and other formats
How to turn good ideas into good features
How to decide what features will work best
How to research a feature
Using the web and other published material and archives for new ideas
Spotting ideas in other sources that were not intended to offer feature options
Grammar and spelling
Sentence and paragraph construction
Feature writing styles
How to get your feature off to the right start
Organising elements in the most logical and interesting way
Different structures and formats
Finding a good ending for your feature
Preparing for an interview
Deciding who to interview
Ensuring you are well-briefed
Gaining your subject's confidence
Deciding when to use direct quotes
When to convert information into reported speech
The differences between print and online reading habits
Linking to and embedding multimedia content in your features
Setting realistic deadlines
Tips and tricks on how to make feature editors happy
This course is available as a private course. This allows you to choose any dates for your training. And, if you wish, we can tailor the content for you or your team. Please contact us for more details.
Professionals who wish to develop skills for their current role and companies who believe in developing their talent.
People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.
Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.
Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.
Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.
Upskill your team together. Build your team and develop consistency, and collective confidence.
Define your direction with purpose, aligning your learning journey to personal and career goals.
Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.
Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.
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