As we all know, good digital marketing is critical to a successful business. Successful digital marketing depends on a range of tools and one of the most effective is blogging. A well-written blog combined with targeted social media marketing helps your message to reach your customers and potential customers.
What is a blog?
A blog is an informational website - a bit like a journal or a diary - that provides regular updates about business, travel, lifestyle - basically anything you think your readers will be interested in. In a business context, it can really help communicate your message effectively.
Here are a few reasons why blogging should be an important part of your digital marketing strategy:
Blogging helps you tell people about your business
Blogging is a great way to reach out to your audience and tell them about who you are and what you do. The more you keep your customers - and potential customers - informed and up to date, the more awareness you create around you and your brand. It's not a traditional sales tool, it's more a way of giving people useful information and keeping them informed.
A good blog attracts and maintains your customer's attention
If you keep your audience engaged when scrolling through your products or services, there's a higher probability they will make a purchase. A blog should complement the information on your website. It may also attract more traffic to your website because your blog should provide additional information - often more detailed for customers who want to drill down a bit more. If they then make a purchase, it's because you provided a good user experience, - crucial to your brand.
Blogging helps you target new audiences
In the world of digital marketing, there are lots of platforms to help you connect to a larger audience. After publishing a blog on your website you can make it available on social media platforms such as Facebook, Instagram, WhatsApp, etc. This will all help to spread your word to new audiences, get people engaged with your brand and lead them to your website.
Get one step ahead of your competitors
If your competitors don't have a blog and you do, you immediately have an advantage. By posting and inspiring content on your blog, you can grab the attention of new potential customers. You should be able to attract the attention of people that your competitors won't be able to reach.
Help search engines to promote your business
A good blog helps to increase your visibility on search engines such as Google or Yahoo.
Relevant, targeted content in your blog will help give your site a boost with the major search engines. It should also boost your company's position on SERP results. In addition, understanding how SEO works will also give your site greater visibility. If you have some basic SEO knowledge it will help you write a blog incorporating the keywords and content that will boost your rankings. We have courses that will help you do this.
A blog helps build trust in your brand
When introducing yourself and your brand to the world, a blog can help to build your reputation and build trust in your brand at little expense. It's also a great way to keep regular customers informed about new products or product upgrades. You need to ensure that your blogs are short, informative and the information provided is accurate - you are aiming to build trust in you and your company.
A blog should take time but not money. Understanding how to write a successful blog will take a little effort but the rewards can be great.
So these are a few reasons why you should consider writing a blog as part of your digital marketing strategy. A well-written blog is a remarkably effective marketing tool at very little cost. Find out more by browsing through our range of marketing courses - from how to write a successful blog, to search engine optimisation to developing an effective social media strategy. There's something there for everyone.
by Hermit Chawla