Introduction
Copywriters are responsible for writing compelling copy. The beauty of a career in copywriting is that you can fit into almost any industry!
A copywriter's goal is to engage their audience, convey the right message, and drive action. If you have a talent for connecting with people, as well as a creative mind and a keen eye for detail, a career in copywriting could be a good choice.
Let’s take a look at some in-demand roles in the copywriting industry, and what you can do to break in.
Objectives:
- Types of Copywriting Fields
- Achievements
- Skills Needed
Types of Copywriting Fields:
1. SEO Copywriter
These copywriters focus on enhancing the search engine optimisation of copy by researching keywords, creating links to other relevant pages (either internal or external), and staying up-to-date with the best practices for SEO. If copy is SEO friendly, then the website ranks higher on search engines and gets more organic traffic.
2. Content Strategist
Content Strategists develop and oversee plans for achieving specific business goals. They are tasked with ensuring all content produced is consistent, high-quality, and aligns with the brand. Whilst the role of a Content Strategist is more broad than just copywriting, it does involve writing effective copy that will help achieve a goal.
3. Social Media Copywriter
Social Media Copywriters focus on creating content that is engaging, shareable, and persuasive that can be shared across various social media platforms. This role requires a knowledge of social media and audience engagement, resulting in a consistent brand presence.
4. Technical Copywriter
A Technical Copywriter specialises in creating clear, precise, and informative content about complex technical products and services. Their aim is to educate and guide users through products or services that may have seemed too intimidating at first, this role is integral in making technical information clear and accessible.
Achievements:
A copywriter has a flair for writing, and a keen eye for detail. The copywriting industry presents a wealth of achievements, here are just a few:
- Campaign Success; producing a successful campaign, and seeing the effects of your work is a big personal reward.
- Award Recognition; there are many awards to be one as a copywriter! You can establish yourself in the industry, and also validate your craft.
- Published Work; websites, media channels, and high-level publications are just a few examples of where your work could end up! Work your way up to guest posts, book contributions, and so many more.
- Brand Development; play a key role in developing a brand's voice and identity, seeing your brand resonate with audiences is a sign that your work is paying off.
- Client Success Stories; build long-term relationships with clients! Create content that drives their business, and the success stories will show you’re skilled in your craft.
Skills Needed:
- Writing Proficiency; skilled writers are necessary for success in the copywriting world! Any practice you can get will help further you on your way to a career in copywriting.
- SEO Knowledge; help your writing rank higher and be seen by a wider audience by expanding your SEO knowledge, give your writing a leg up!
- Analytics Tools; want to know how your readers are interacting with your writing? Analytics tools help you understand which areas are strong, and what needs improvement.
- Editing and Proofreading; ensure your writing is as accurate as possible by proofreading and editing your work before publication.
- Basic HTML and CSS; to format your writing and optimise it for online and mobile viewing, basic coding skills are needed. This will also help you collaborate with designers!
Conclusion
If you have a love for writing, and have knowledge you want to share, a career in copywriting is waiting for you!
To help boost your copywriting career, hear what our copywriting expert, Nathan, said is his biggest tip for ambitious writers here.
Are you ready to start your copywriting journey? Our courses are available now and are taught by industry professionals! Book now to make your writing stand out.
by Josie Daniel