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Writing Press Releases | Training Course

Write compelling press releases that capture journalists' attention and get media coverage.
Craft press releases that build credibility and raise your company's profile.

JOURNALISM EXPERTS | WRITING TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
London Bridge £299 + VAT save £100
Online £329 + VAT save £70
London Bridge £329 + VAT save £70
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Writing Press Releases | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • How to structure a press release
  • Crafting newsworthy and engaging headlines
  • Targeting the right publications
  • Building valuable press contacts and relationships
  • Essential tips for successful media coverage
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 227 reviews

How the press works and why they need PR

• The structure of modern media

• PR vs advertising

• What are the advantages of PR?

• Examples of effective press releases

• Understanding common media terminology


What is the press looking for?

• What makes a press release newsworthy?

• Which publications to target and when to target them

• Paper press releases and digital press releases


Writing press releases

• Following a standard press release outline

• Getting the timing right

• Writing a good lead paragraph

• Writing the body of a press release

• The recap

• Structuring a press release to make information easily accessible

Content

• Selecting newsworthy information

• Writing attention-grabbing headlines

• Presenting facts

• Adding a human interest element

• How to dilute negative information

• Using photographs effectively


Understanding your target audience

• Tailoring your press release to your audience


What makes a successful press release?

• Ten tips to increase media coverage

• The press release checklist


Building press contacts

• The importance of one-to-one relationships

• Useful resources


Questions and answers


This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.

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"Knowledgeable and very helpful"
Ateb Group
27th January - Writing Press Releases

Latest Reviews
Writing Press Releases
"The session was engaging and useful and allowed me to take the time to understand how to form a press release in a calm environment."
British Beer And Pub Association
  • 6th January
Writing Press Releases
"Giving understandable examples to empasise the lessons and coming back with trends and figures for impromptu questions that came up during the course. Piers was very personable, engaging and encouraging and gave really great feedback on the skills exercises."
Visit Malta
  • 7th October
Writing Press Releases
"Clear explantation of press releases, what to include, who to target when sending them in and more. Really enjoyed the course today"
Mallams
  • 16th August