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Writing Press Releases | Training Course

Write compelling press releases that capture journalists' attention and get media coverage.
Learn to craft press releases that build credibility and raise your company's profile.


  Course Dates Venue   Price  
Online £249 + VAT save £150
London Bridge £279 + VAT save £120
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT

Writing Press Releases | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways

What will I learn?

  • How to structure a press release
  • Crafting newsworthy and engaging headlines
  • Targeting the right publications
  • Building valuable press contacts and relationships
  • Essential tips for successful media coverage
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 202 reviews

How the press works and why they need PR

• The structure of modern media

• PR vs advertising

• What are the advantages of PR?

• Examples of effective press releases

• Understanding common media terminology

What is the press looking for?

• What makes a press release newsworthy?

• Which publications to target and when to target them

• Paper press releases and digital press releases

Writing press releases

• Following a standard press release outline

• Getting the timing right

• Writing a good lead paragraph

• Writing the body of a press release

• The recap

• Structuring a press release to make information easily accessible


• Selecting newsworthy information

• Writing attention-grabbing headlines

• Presenting facts

• Adding a human interest element

• How to dilute negative information

• Using photographs effectively

Understanding your target audience

• Tailoring your press release to your audience

What makes a successful press release?

• Ten tips to increase media coverage

• The press release checklist

Building press contacts

• The importance of one-to-one relationships

• Useful resources

Questions and answers

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"Such a great location, easy to find as I am not from London. The staff were so welcoming, loved the set up and the breakfast, lunch and tea and coffee was a perfect touch. Loved being able to go for a nice walk outside on lunch. Love the course, the leader was so knowledgable and loved how interactive it was taking regular breaks and always taking the time to explain and answer questions. Would love to come back again!"
Grafton International
17th August - Writing Press Releases

Latest Reviews

"It was a excellent course very thought provoking and great knowledge well delivered"
YFM Equity Partners
  • 3rd February

"I really enjoyed the course and found it interesting. Kirsty's way of teaching puts you at ease which makes it easier to absorb new ideas. She has a lot of knowledge that she was able to relay in an informative and engaging way. I felt as if I came away with a lot practical tools that I will be using in my role."
Police, Fire And Crime Commissioner
  • 13th October

"Everything! A wonderful session with Kirsty, I have learnt so much! :)"
The Dovetail Agency
  • 14th September