Writing Press Releases Course

Write press releases that journalists want to publish on this practical one-day course.

Covering newsworthiness, structure, strong headlines, quotes and adapting for digital channels.

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Writing Press Releases course

Writing Press Releases Course

Writing Press Releases Course

Write press releases that get published on this practical one-day course. You'll learn how the modern media works and what makes PR valuable, how to identify what makes a story newsworthy, how to find the right contacts for your story, how to structure and write a compelling press release with a strong headline and opening paragraph, how to select and present newsworthy information and quotes effectively, how to handle negative information, and how to adapt your release for online and social media channels.

Duration icon

One Day

Timings icon

10:00 - 16:30 UK Time

  • Key Learning Points

  • icon Identify what makes a story newsworthy
  • icon Find the right media contacts for your story
  • icon Structure a press release for maximum impact
  • icon Write strong headlines and compelling quotes
  • icon Adapt releases for online and social media channels

If attending an online course you must have a licensed copy of any software required and access to a suitable computer.

You need no previous experience to attend this course.

Who is this course for?

For PR professionals, marketers, communications managers and anyone who needs to write press releases to generate media coverage. No prior PR experience required.

Our Expert Team
Expert Trainers

Course leader is an experienced industry expert

Course Dates Days Location Places RRP Discount You Pay
18th Sep 26 Fri London Islington Available £399.00 £50.00 £349.00 + VAT
12th Nov 26 Thu Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
18th Sep 26 Fri London Islington Available £399.00 £50.00 £349.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
12th Nov 26 Thu Online Available £399.00 £399.00 + VAT
Media Training

Request a quote for Writing Press Releases

All our courses are available as private, bespoke or team training.

You can customise the outline, have a group where it's just your team or enjoy a one to one session with an expert.

We can deliver the course at our centre, live online or at your choice of venue.

Fill in the form below and our team will get in touch with pricing and helpful advice to get the conversation started.

Course Dates

18th Sep 26 (Fri)

Location:London Islington

Places: Available

RRP: £399.00

Discount: £50.00

You Pay: £349.00 + VAT
12th Nov 26 (Thu)

Location:Online

Places: Available

RRP: £399.00

Discount:

You Pay: £399.00 + VAT

Course Outline

1

How the press works and why they need PR

  • The structure of modern media
  • PR vs advertising
  • What are the advantages of PR?
  • Examples of effective press releases
  • Understanding common media terminology
2

What is the press looking for?

  • What makes a press release newsworthy?
  • Which publications to target and when to target them
  • Paper press releases and digital press releases
3

Writing press releases

  • Following a standard press release outline
  • Getting the timing right
  • Writing a good lead paragraph
  • Writing the body of a press release
  • The recap
  • Structuring a press release to make information easily accessible
4

Content

  • Selecting newsworthy information
  • Writing attention-grabbing headlines
  • Presenting facts
  • Adding a human interest element
  • How to dilute negative information
  • Using photographs effectively
5

Understanding your target audience

  • Tailoring your press release to your audience
  • Ten tips to increase media coverage
  • The press release checklist
6

Building press contacts

  • The importance of one-to-one relationships
  • Useful resources
7

Questions and answers

  • This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.

Who attends?

Career Progressives icon

Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

Career Changers icon

Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

Graduates icon

Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

Learn Your Way

Face to Face

Face To Face

Learn face-to-face with expert mentors in a dynamic setting that inspires growth and confidence.

Live Online

Live Online

Join remotely with expert mentors in real time — flexible, interactive learning that fits your lifestyle.

Team Training

Team Training

Upskill your team together. Build your team and develop consistency, and collective confidence.

Three Steps To Success

1

Identify Your Path

Define your direction with purpose, aligning your learning journey to personal and career goals.

2

Learn With Experts

Gain practical insight from real-world experts who bring clarity, confidence, and momentum to your growth.

3

Earn Certification

Your certificate of attendance is proof of progress — benchmarking your skills and commitment to growth.

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