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Writing Press Releases Course

Write press releases that journalists want to publish on this practical one-day course.

Covering newsworthiness, structure, strong headlines, quotes and adapting for digital channels.

Write press releases that journalists want to publish on this practical one-day course. Covering newsworthiness, structure, strong headlines, quotes and adapting for digital channels.

288 Reviews
9.8/10 Satisfaction
99.7% Recommend
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Writing Press Releases training course

Writing Press Releases Course

Write press releases that get published on this practical one-day course.

You'll learn how the modern media works and what makes PR valuable, how to identify what makes a story newsworthy, how to find the right contacts for your story, how to structure and write a compelling press release with a strong headline and opening paragraph, how to select and present newsworthy information and quotes effectively, how to handle negative information, and how to adapt your release for online and social media channels.

View course outline

Course Dates

Course Dates Days Location Places RRP Discount You Pay
18th Sep 26 Fri London Islington Available £399.00 £50.00 £349.00 + VAT
12th Nov 26 Thu Online Available £399.00 £20.00 £379.00 + VAT
18th Feb 27 Thu Online Available £399.00 £399.00 + VAT
22nd Apr 27 Thu Online Available £399.00 £399.00 + VAT
10th Jun 27 Thu Online Available £399.00 £399.00 + VAT
5th Aug 27 Thu Online Available £399.00 £399.00 + VAT
No in-person dates available at the moment.
Course Dates Days Location Places RRP Discount You Pay
18th Sep 26 Fri London Islington Available £399.00 £50.00 £349.00 + VAT
Course Dates Days Location Places RRP Discount You Pay
12th Nov 26 Thu Online Available £399.00 £20.00 £379.00 + VAT
18th Feb 27 Thu Online Available £399.00 £399.00 + VAT
22nd Apr 27 Thu Online Available £399.00 £399.00 + VAT
10th Jun 27 Thu Online Available £399.00 £399.00 + VAT
5th Aug 27 Thu Online Available £399.00 £399.00 + VAT

Private & team training

Request a quote for Writing Press Releases

Available as private, bespoke or team training at our centre, live online, or at your venue. Customise the outline, train as a group, or book a one-to-one with an expert.

Course dates

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18th Sep 26

Fri

Location
London Islington
Places
Available
RRP
£399.00
Discount
£50.00
You pay
£349.00 + VAT

12th Nov 26

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
£20.00
You pay
£379.00 + VAT

18th Feb 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

22nd Apr 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

10th Jun 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

5th Aug 27

Thu

Location
Online
Places
Available
RRP
£399.00
Discount
You pay
£399.00 + VAT

Course Outline

1

How the press works and why they need PR

The structure of modern media

PR vs advertising

What are the advantages of PR?

Examples of effective press releases

Understanding common media terminology

2

What is the press looking for?

What makes a press release newsworthy?

Which publications to target and when to target them

Paper press releases and digital press releases

3

Writing press releases

Following a standard press release outline

Getting the timing right

Writing a good lead paragraph

Writing the body of a press release

The recap

Structuring a press release to make information easily accessible

4

Content

Selecting newsworthy information

Writing attention-grabbing headlines

Presenting facts

Adding a human interest element

How to dilute negative information

Using photographs effectively

5

Understanding your target audience

Tailoring your press release to your audience

Ten tips to increase media coverage

The press release checklist

6

Building press contacts

The importance of one-to-one relationships

Useful resources

7

Questions and answers

This course is also available as a private course. This would allow you to choose any dates for your training. And, if you wish, we can tailor the course content for you or your team. Please contact us for more details.

Who is this course for?

For PR professionals, marketers, communications managers and anyone who needs to write press releases to generate media coverage. No prior PR experience required.

288 Reviews
9.8/10 Satisfaction
99.7% Recommend

Trainer was knowledgeable- and an engaging speaker. They did well in applying the content of the presentation to people's focuses.

Ray – 20th May 26

Really engaging and interesting. Thank you!

Phoebe – 30th January 26

Piers was a great tutor who created a friendly environment and had a wealth of knowledge to share.

Hannah – 3rd December 25

Very knowledgeable, friendly and planned a great, interesting and interactive session

Finlay – 13th October 25

Rosie's training was of a very high standard and was at the perfect level for me. She tailored it to suit me as we went. The staff and faci…

Lily – 13th August 25

I love the explanation of Rosie.The practicality was top notch

Aminah – 19th May 25

There was a fantastic level of knowledge, friendliness, approvability and patience from all involved today.

Holly – 19th May 25

Focused training courses that are informative and practical.

Elena – 27th January 25

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Who attends?

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Career Progressives

Professionals who wish to develop skills for their current role and companies who believe in developing their talent.

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Career Changers

People seeking opportunities which require new skills. Industry relevant training for those pursuing a new role.

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Graduates

Certified courses for those who have earned their theoretical stripes, but need to prove capability to future employers.

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