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Infographics Intro | Training Course

Learn how to provide engaging and accessible information using infographics.
Find the story hidden in the data using journalistic techniques.

TRAINING EXPERTS   |   SMALL COURSE SIZES   |   LONDON LOCATION   |   POST-COURSE SUPPORT

Infographics Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Assess the data
  • Find a visual story
  • Find the angle
  • Use powerful headlines
  • Use calls to action
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 172 reviews



Introduction
• What is an infographic?
• What makes a successful infographic?
• Balanced branding: how infographics work best as marketing tools
• The infographics as an integrated element of your company’s digital marketing strategy

Common Infographic Styles
• Diagram Infographics
• Process Infographics
• Chart Infographics
• Timeline Infographics
• Best practice for data presentation

Getting good ideas
• Researching topics for different infographic styles
• Finding the best data
• Defining and refining your angle

Telling the story
• Infographic content as journalism
• Structuring the narrative
• What’s new or different?
• Reliable data: using statistics and facts to support the story
• Brief but never dull: the art of concise reporting



The Call to Action
• The core message of your infographic
• Your audience: who wants to know?
• Compelling content: revelations, shared practical advice and engaging questions
• Capturing emotions: how to write attention-grabbing headlines and other sells

Avoiding common pitfalls
• Weak, old or non-existent stories
• Inaccurate or out-of-date data
• Over-branding

The design brief
• Visualising the story
• Standing out from the crowd

  Course Dates Venue   Price  
London Bridge £349 + VAT
Online £199 + VAT save £150
London Bridge £349 + VAT
Online £249 + VAT save £100
London Bridge £349 + VAT
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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"Communication prior to course, all the trainers/presenters to date have been excellent. Very impressed."
London & Quadrant
15th April - Infographics : Introduction

Latest Reviews



"I've been to a lot of your in house training courses and this online version did not disappoint, just as interesting and informative just without your amazing lunch! :) Thank you very much Piers"
NHS Resolution
  • 16th February


"Piers was brilliant. He set the tone of the course right from the start, and his relaxed and natural approach encouraged interaction immediately. The exercises were clear and informative, and the time we had to develop our ideas independently and then share with the class worked really well. It's the first time I've been in a Zoom breakout room, and they were a great addition to the course, encouraging conversation between smaller groups of delegates. This made it feel more like a face-to-face course which was really helpful. The breaks were well-staggered through the day, giving us time to break away and relax."
Freelance
  • 16th February


"Piers was a very engaging tutor & I really enjoyed the session."
CWGC
  • 18th November
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