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Infographics Intro | Training Course

Learn how to provide engaging and accessible information using infographics.
Find the story hidden in the data using journalistic techniques.

TRAINING EXPERTS   |   SMALL COURSE SIZES   |   LONDON LOCATION   |   POST-COURSE SUPPORT

Infographics Intro | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Assess the data
  • Find a visual story
  • Find the angle
  • Use powerful headlines
  • Use calls to action
  • Free digital course assets
  • Free helpdesk support for 28 days
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 168 reviews



Introduction
• What is an infographic?
• What makes a successful infographic?
• Balanced branding: how infographics work best as marketing tools
• The infographics as an integrated element of your company’s digital marketing strategy

Common Infographic Styles
• Diagram Infographics
• Process Infographics
• Chart Infographics
• Timeline Infographics
• Best practice for data presentation

Getting good ideas
• Researching topics for different infographic styles
• Finding the best data
• Defining and refining your angle

Telling the story
• Infographic content as journalism
• Structuring the narrative
• What’s new or different?
• Reliable data: using statistics and facts to support the story
• Brief but never dull: the art of concise reporting



The Call to Action
• The core message of your infographic
• Your audience: who wants to know?
• Compelling content: revelations, shared practical advice and engaging questions
• Capturing emotions: how to write attention-grabbing headlines and other sells

Avoiding common pitfalls
• Weak, old or non-existent stories
• Inaccurate or out-of-date data
• Over-branding

The design brief
• Visualising the story
• Standing out from the crowd

  Course Dates Venue   Price  
Online £349 + VAT
Online £249 + VAT save £100
London Bridge £279 + VAT save £70
Online £279 + VAT save £70
London Bridge £299 + VAT save £50
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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"I've been to a lot of your in house training courses and this online version did not disappoint, just as interesting and informative just without your amazing lunch! :) Thank you very much Piers"
NHS Resolution
16th February - Infographics : Introduction

Latest Reviews



"Piers was a very engaging tutor & I really enjoyed the session."
CWGC
  • 18th November


"Good communication and preparation for the course and very knowledgeable trainer. Thank you"
Financial Times
  • 18th November


"Facilities are great, content was very clear and thorough"
The Means
  • 11th March
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