Training Courses

Writing for Internal Publications

  37 reviews

One Day Course

Classroom Based


Good internal communication is an essential part of any successful communications strategy. Relaying information to other members of staff in an interesting, easy to absorb way can be a challenge.

In this course, you'll learn how to write interesting, informative articles for in-house magazines and newsletters that people will actually want to read. You are welcome to bring along copies of your own in-house magazines or newsletters if you wish.

You need no previous experience of writing in-house magazines or newsletters to attend this course.

Public Course Dates & Pricing

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £599 + VAT per day

Enquire Here

Course Outline

  • Introduction
    • The importance of company news
    • What do people actually want to read?

    Style and tone
    • What is the primary message?
    • Formal vs informal newsletters
    • Selecting a style and tone
    • Creating eye catching headlines

    Industry and company news
    • Making internal news interesting, relevant and readable
    • Potential news ideas - awards, diary events, industry trends, appointments
    • Making information come alive

    Feature writing
    • Choosing topics for features
    • How to structure features
    • Keeping features on-message
  • Reporting on company events
    • What to include and what to exclude
    • The importance of photography
    • Using photos to increase your readership
    • Reporting on events
    • Using interviews and quotes
    • Involving your audience

    Writing newsletters
    • Deciding the look and feel of your newsletters
    • Prioritising news and information for your readers
    • Getting the right balance between industry news, company news, features and interviews in your newsletters
    • Regular columns
    • Encouraging feedback and involvement from readers

    • Measuring reader response
    • Measuring how successful your communication has been

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20861 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20861
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Brilliant location, Amazing trainer"

"excellent services and brilliant staff"

"Clear advice, no jargon, kept us engaged."

"The right balance of learning and interaction."

"Small group, very knowledgeable tutor, good facilities"

"Very interesting day, I like the small class, more tailored approach as we talked about challenges the I face and the trainer came up with suggestions."

"Small class sizes meant we had the opportunity to share examples and ask for advice on specific challenges in our workplace. This is a massive benefit, as I've attended content courses with over 20 attendees before but found this worked much better. "

"The course was suited to me and I have received a great deal of advice and ideas for going forward which has been enormously helpful."

"Highly impressed with the course, I was the only attendee and so I have been lucky to have the course bespoke to me! Very helpful advice/information and I would definitely attend another course here. Thank you for a really good day. I'm looking forward to putting all that I have learned today into practice."

"Fantastic facilities, great trainers. Brilliant sessions, thank you."

"Clear, concise and good feedback provided "

"providing opportunity to do real work"

"course content, lunch and facilities"

"Good personalized examples, our group was small so it gave us a lot of time to talk through out specific issues "

"Very Organised, very friendly trainer and learnt so much about the course. Was explained in detail."

"All good, thank you!"

"Very good with details and felt very personal. Liked the smaller class setting and the informal sessions. Trainer was great and no question felt like a bad question. Fingers crossed I've used correct punctuation and spelling in this. "

"I enjoyed the training style, and I was very happy with the size of the class as it allowed us to focus on specific examples that were relevant to us. The training centre had a great environment, and the staff were lovely throughout the day. Thanks everyone to all your hard work! "

"Size of the class (x2) meant more time with the tutor and time spent thinking about your own examples."

"The welcome first thing was good liked being told about facilities"

"Engagement during the day was great; always felt part of the teaching and felt comfortable in contributing. The subject matter was all really useful. The IT set up was spot on. The food was fab."

"I was really happy with the venue, and mostly the trainer. Excellent experience , i have learnt a lot. "

"Great training and centre"

"Very knowledgeable instructor with targeted and helpful guidance. Great training centre facilities. "

"Great training facilities and friendly staff"

"Friendly - good facilitator"

"I like small group and the training environment The training Helen was very good."

"Excellent course and facilities. Piers was an engaging trainer and kept examples relevant to my needs."