Create brilliant, well-crafted copy that engages readers and search engines alike.
The perfect course for content creators who need to write SEO-friendly copy.
MARKETING EXPERTS | SMALL COURSE SIZE | SEO TRAINING | ONLINE COURSE AVAILABLE
SEO Copywriting | Training Course
The SEO copywriting process
• Digital impacts for online audiences: how SEO fits in
• Structuring SEO copy for maximum engagement
• Using your audience as the starting point for SEO
• How to make sure your brief targets your audience
Introduction to keyword research
• Introduction to keyword research
• Long and short tail keywords
• An overview of keyword research tools and how to use them
• Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group
• Group feedback and discussion
The anatomy of SEO copy
• Keyword placement and density
• Titles, sub-headings and tags
• Linking techniques
• SEO dos and don’ts
Fine-tuning your SEO copywriting
• Keeping the tone natural and fluent
• Writing with keywords – not around them
• Adjusting voice for different digital platforms and purposes
• Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day
• Feedback and group discussion
|Online||£199 + VAT save £150|
|Online||£249 + VAT save £100|
|Online||£279 + VAT save £70|
|London Bridge||£299 + VAT save £50|
|Online||£349 + VAT|
|London Bridge||£349 + VAT|
|Online||£349 + VAT|
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