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SEO Copywriting | Training Course

Create brilliant, well-crafted copy that engages readers and search engines alike.
The perfect course for content creators who need to write SEO-friendly copy.

MARKETING EXPERTS   |   SMALL COURSE SIZE   |   SEO TRAINING   |   ONLINE COURSE AVAILABLE

SEO Copywriting | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • SEO best practices
  • Use keywords effectively
  • Structuring SEO copy
  • Writing for your audience
  • Practical exercises
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 172 reviews



Section one

The SEO copywriting process
• Digital impacts for online audiences: how SEO fits in
• Structuring SEO copy for maximum engagement
• Using your audience as the starting point for SEO
• How to make sure your brief targets your audience

Introduction to keyword research
• Introduction to keyword research
• Long and short tail keywords
• An overview of keyword research tools and how to use them

Section two
• Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group
• Group feedback and discussion



Section three

The anatomy of SEO copy
• Keyword placement and density
• Titles, sub-headings and tags
• Linking techniques
• SEO dos and don’ts

Fine-tuning your SEO copywriting
• Keeping the tone natural and fluent
• Writing with keywords – not around them
• Adjusting voice for different digital platforms and purposes

Section four
• Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day
• Feedback and group discussion

  Course Dates Venue   Price  
London Bridge £349 + VAT
Online £199 + VAT save £150
London Bridge £349 + VAT
Online £249 + VAT save £100
London Bridge £299 + VAT save £50
Online £299 + VAT save £50
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT
London Bridge £349 + VAT
Online £349 + VAT

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What Do People Think About Our Courses?

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"The course tutor was very knowledgeable and helpful, I learnt a lot."
Consulum
8th April - SEO : Copywriting

Latest Reviews



"Giving relevant tips while drawing out the big picture."
Memrise
  • 11th February


"Kirsty is a fountain of knowledge. Loved this course, the content, the approach, the very natural way in which Kirsty engaged with us and shared her knowledge. Doing the practical exercises was very useful, and because of the relaxed atmosphere, I did not feel stressed about sharing my content. I highly recommend this course, and actually any course Kirsty gives!"
Freelance
  • 11th February


"Friendly trainer. Easy to ask questions to. Obviously very knowledgeable."
Humanists UK
  • 13th January
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