Training Courses

SEO : Copywriting

  155 reviews

One Day Course

Now Available As Online Training!


Learn how to create well-crafted copy that engages customers and search engines alike. The perfect course for copywriters, marketeers and content creators.

Get taught how to maximise the impact of your digital writing and boost its visibility for search engines and audiences – and ensure search rankings that will bring high-quality traffic and target visitors to their sites.

By the end of the course, delegates will have a good understanding of the basic principles of SEO, using keywords and how to use them creatively in their copywriting.

The five things you will get out of this course are:

• Understand SEO copywriting best practices
• How to use keywords effectively
• The correct structure for SEO copy
• Writing for your audience and platform
• Practical SEO copywriting exercises

Some knowledge of SEO principles and writing for the web would be useful.

Public Course Dates & Pricing

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Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here

Course Outline

  • Section one

    The SEO copywriting process
    • Digital impacts for online audiences: how SEO fits in
    • Structuring SEO copy for maximum engagement
    • Using your audience as the starting point for SEO
    • How to make sure your brief targets your audience

    Introduction to keyword research
    • Introduction to keyword research
    • Long and short tail keywords
    • An overview of keyword research tools and how to use them

    Section two

    • Delegates will create a copywriting brief based on their own type and topic of content, using the process and tools introduced in the morning to build a keyword group
    • Group feedback and discussion
  • Section three

    The anatomy of SEO copy
    • Keyword placement and density
    • Titles, sub-headings and tags
    • Linking techniques
    • SEO dos and don’ts

    Fine-tuning your SEO copywriting
    • Keeping the tone natural and fluent
    • Writing with keywords – not around them
    • Adjusting voice for different digital platforms and purposes

    Section four

    • Delegates will write an SEO-driven piece of copy for a particular audience, using a brief provided by the trainer and keyword research techniques introduced during the day
    • Feedback and group discussion
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20757 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20757
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback

"Explaining examples, good tasks to do ourselves, then good response and help from tutor on how to do our writing better."

"I enjoyed carrying our exercise throughout the day and slowly developing it into a piece of writing!"

"Well organised, and interesting, impressed"

"There was the right amount of breaks. The class was very informative "

"Piers was great and really informative"

"Very welcoming, friendly staff"

"Really useful tools to use"

"Very clear explanations and good use of time. Breaks were fair and learned a lot."

"clear explanations, thorough examples and great tools offered - I already feel like I'm a step in the right direction!"

"It was great."

"Really knowledgable trainer with good experience. "

"Giving information in an easy to listen to format, with regular breaks. The content was really interesting and useful. It was good to write our own work what we would do for our company and get feed back on key words. "

"Very friendly and approachable team. "

"Really informative and good depth of information, well-spread throughout the day and an enjoyable teaching style"

"Listening, understanding, making time for questions"

"facilities, numbers of people on the course was deliberately small so that trainer could facilitate, online resources available afterwards to go over."

"Taking on board and working with examples from everyone's real jobs rather than using theoretical examples"

"Very knowledgable and concise. The course was also the perfect size."

"Kirsty was very knowledgeable. Practical element was good to cement knowledge."

"experienced trainer"

"good teachers, clean premises, good food"

"Very good environment and fod, small classes, experinced and patient teacher, tailored teaching program."

"Relevant content"

"Piers was very knowledgeable, knew his stuff, answered all questions asked"

"The trainer was very knowledgable "

"Relaxed atmosphere, knowledgable trainer, hands on training. "

"The training had lots of useful practical examples that we could apply in our work rather than just theoretical ones. It had a good pace and a good mix of exercises and theory. "

"Phil was a very patient and knowledgeable trainer who gave excellent examples and advice. There was plenty of interesting group discussions and I really enjoyed working on SEO copywriting tasks throughout the course."

"Piers was exceptional. Very knowledgable but clear "

"Fun atmosphere"

"Really great course. Covered a lot in the time. Thank you Piers :)"

"One to one, small group and focused activities and working sessions with real examples."

"Everything was good. "

"Friendly trainer, useful content, good interactivity in sessions."

"Great exercises which I can take back to the office and which gave me practical ways to think about how to improve my copywriting and keyword use. Did lots of brainstorming so have some great ideas to work on when I get back to the office next week. Very friendly and helpful trainer, a great day, thank you!"