Training Courses

Search Engine Optimisation : Introduction

  157 reviews

One Day Course


This course is designed to provide you with the strategies, tools and techniques that you need to improve how your website ranks with the major search engines including Google.

This course covers practical and proven techniques which will help you boost your position in search results and will improve your website profile and visitor numbers. This is a beginners course. You need no previous technical or SEO experience to attend this course.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Introduction
    • What is Search Engine Optimisation (SEO)?
    • How is your organisation doing?
    • How pages are indexed
    • How SEO has changed - Google Panda and Penguin

    Key Performance Indicators (KPIs)
    • Keyword rankings
    • Traffic volume - quantity vs quality
    • Organic vs Pay Per Click (PPC)
    • Return on investment

    Constructing search engine friendly pages
    • Structured markup
    • The role of metadata
    • Building effective landing pages
    • Identifying problems with pages
    • Monitoring traffic flow
  • Organic search
    • Keyword search and suggestion tools
    • Why some keywords are better than others
    • Analysing keyword density
    • What is good keyword density?
    • Quality keywords not quantity
    • Keyword phrases and theme phrases
    • Implimenting keywords into content

    Search Engine marketing
    • Popularity and link equity explained
    • Effective use of social media
    • Linking to other sites
    • Site structure and internal linking

    Defining a plan for your company or organisation
    • Key SEO tools
    • Setting SEO objectives
    • Monitoring your web stats
    • Maintaining your position
    • Latest Google Webmaster Central developments

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 15732 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed15732
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Really great contextualisation of existing knowledge, making course relevant to everyone, really great explanations"

"Great Course"

"Trainer was really friendly and knowledgable and i left feeling inspired to apply what i learnt to my day-to-day work and great lunch,"

"Explaining in detail and making sure that everyone has understood. Problem solving and helpful tips."

"Answering my questions and being very understanding "

"Comfortable environment, lots of info in easy to swallow chunks"

"Great lunch. Great examples and liked the small group set up"

"Simon was fab, enjoyed the informal and relaxed style of training. Liked the style of training as in talking through and then putting to practice. Facilities & lunch were great, would definitely recommend! "

"really engaging course, made it relevant to each person using their company or website. "

"great level of detail and great facilities - excellent value for money in my opinion"

"Particularly enjoyed the recommendations of software and ideas of strategy."

"very informative, great examples. it was nice being hands on within a Mac. Nice humour. "

"Really great environment and my trainer was really knowledgeable and I thoroughly enjoyed this training compared to other training that I have done at other organisations. I loved the use of the computers and exercising real life examples"

"informative course and teacher"

"Great session, learnt lots of new information. very interesting! good venue! "

"The delivery of the content was engaging and interesting. I also really appreciated the hospitality during the day and the lovely environment."

"Very knowledgeable within the subject area. Learnt a lot and will be taking away lots of things to do/look for! "

"Providing practical advice and helping with everyone specific questions. Made the subject easy to understand"

"Great facilities"

"Great Lunch, excellent ideas"

"great office"

"Welcome, course content, refreshments - all great. Thanks"

"Brilliant. Very useful introduction to SEO and tools that we can use going forwards that are free! Very clear explanations. I feel much more confident now with my knowledge of SEO. "

"Clear explanations and relevance to my day-to-day."

"Clear examples and useful demonstrations of each step. Relating it to our own experiences and work. "

"happy with whole course"

"Providing lots of useful information "

"It was very interesting to see what plugins and browser extensions I can now use to track and check what I'm already doing. The trainer was also engaging and good at giving real world examples outside of a technical perspective. "

"Right level of information. Simon is very effective and knowledgeable trainer."

"I really enjoyed everything about the course. I got exactly what I needed from it plus some extra. I would highly recommend this course to other people."

"Great trainer!"

"Simon was really engaging and knowledgeable. He made course fun whilst also emphasising the importance of the information delivered. "

"Really good courses, good to relate teaching and run tools to our own websites"

"Knowledgable and friendly staff"

"Friendly and knowledgable trainers"