Training Courses

Search Engine Optimisation : Advanced

  84 reviews

One Day Course


SEO is accepted as the most cost-efficient way of driving traffic to a website. If done successfully, it is also the most effective way of getting your website to rank top and therefore attracting more traffic.

During this one day advanced course you will analyse your current website before looking at different aspects of SEO; how your site is built, site architecture, your existing SEO strategy, your content and backlinks.

Our one-day Advanced Search Engine Optimisation course is tailored to each client so please feel free to adapt the course content to your specific requirements. You should have attended the Search Engine Optimisation Introductory course at Media Training or have an equivalent working knowledge.

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT per day

    Free Consultation

Course Outline

  • Introduction

    Analysing your existing site
    • Using analytic tools
    • Using Webmaster tools
    • Analysing existing search results
    • Examining Google’s cache
    • Analysing competitors
    • Review of keyword research tools and techniques

    Content for SEO
    • Google Panda and Penguin
    • Keyword identification and enriching
    • Defining suitable content
    • Defining keyword competition
    • Defining Theme phrases
    • Improving page focus
    • Copywriting techniques for good SEO
    • Content schemas, microdata -

    Web Design for SEO
    • Creating a search engine friendly website
    • Standards compliant code
    • Site performance and efficiency
    • Finding and repairing broken links
    • Improving SEO using background images with text overlay
  • Site setup for SEO
    • Managing redirects
    • Duplicate content
    • Benefits and limitations of CMS Systems
    • Multiple domains, domain canonicalisation
    • Robots.txt
    • Sitemap.xml
    • Image and Video sitemap files

    Localisation SEO (optional course content)
    • How localisation works
    • Working with local directories
    • Google+ / GooglePlaces
    • Local referrals
    • Consistency of local information

    Driving traffic
    • Successful link building
    • Link approaches and anchor text
    • Using social media
    • Link management
    • Repairing problems with bad links
    • Feeds and content sharing

    • Useful tools for SEO analysis and support

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 18147 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed18147
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Liked the fact that the class size was so small - made the course very personal and plenty of opportunity to ask questions. The trainer also able to adapt the course slightly to suit what we needed to know."

"Addressing very specific problems and offering practical solutions; making a massive topics more manageable."

"Looking at specific examples on the web pages of attendees, providing practical advice and solutions rather than focusing too much on the theory, covering a lot of ground in the time provided. "

"Very knowledgeable trainer and very willing to take the tame to answer specific questions for each participant. "

"Good examples and exercises. Clear explanations. Engaging trainer."

"Trainer was great. Other staff were really friendly. Facilities were great! (Excellent lunch!!)"

"Relevant , up to date information, lovely learning environment and good networking . "

"Great SEO Insights and lots to think about and take back to the office for investigation and implementation"

"Good class size, trainer very knowledgeable about subject. I'm looking forward to making use of the support service as I start implementing some of the taught skills over the coming weeks."

"Demystifying complex terms and demonstrating game-changing tools."

"Very knowledgeable trainer. Course structure and content was exactly what i was looking for. Will use again"

"very well explained "

"great course structure and amazing lunch"

"Exceptional service and first impressions."

"I thought the instructor was knowledgable and I found the class interesting and informative."

"really good environment for the training, friendly staff, trainers expertise, option to analyse own website/content "

"Very easy to understand and digest"

"Knowledgeable programme leader, who had cross-industry experience, having worked with a number of clients. A very practical approach and a small group. "

"Great classrooms, great content, lovely staff"

"Knowledge and real life examples relevant to my brand"

"Lovely environment! "

"Course very well structured and yet flexible"

"Really happy with the relevance of the course and examples given that were useful to a diverse group"

"lots of useful information with a friendly trainer. Easy to ask questions."

"Expert knowledge delivered in an easy to follow format!"

"Details of the course and explanations were excellent. "

"Incredibly informative, lots of great take away information, thank you"

"Great course, thank you."

"Adapting to specific needs of the people on the course"

"Making the course individual to our needs. We've taken away a number of suggestions to implement. "

"Great knowledge and interactive session. "

"Simon was very knowledgeable in SEO and it's been really helpful :)"

"Explaining things in detail..Great food..Great Place"

"great venue, delicious lunch, nice snacks, friendly staff, good working with the table system, wish we'd had time to play pool!"

"everything really! real good knowledge in an easy to understand way :)"