Training Courses

Google Adwords : Introduction

  183 reviews

One Day Course

Now Available As Online Training!


Pay Per Click (PPC) advertising is present on almost every Google search performed. The average UK company now spends around £1,500 in wasted advertising learning how to set up and use Google Adwords.

This course is designed to ensure you avoid this expensive learning curve and provides you with the skills and knowledge required to build successful and profitable ad campaigns.

Please bring your Google Adwords login details with you on the day if you have them, you'll be able to access your account and get the most from the training.

You need no previous experience to attend this course.

Public Course Dates & Pricing

Public Courses

Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

Private Courses

One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

We offer a free consultation service to help work out every detail and build the perfect course for you.

From £499 + VAT per day

Enquire Here

Course Outline

  • Getting started
    • Logging in to Adwords / Creating an account
    • Walking through the interface
    • Basic account administration
    • Changing and showing different columns in reports

    Overview of how Ads work
    • What is PPC advertising
    • How does Google operate Ads
    • What different kind of Ads can I create
    • How does Google select and rank the Ads it shows
    • What is Quality Score and why is it important

    Understanding Account structure
    • Account level settings and billing
    • What is a campaign
    • What is an Ad Group and how do I use it
    • Where do Ads live in my account
    • What is the relationship between Ads and Keywords
    • About status (enabled, paused, removed)

    Historical Ad performance
    • The overview report
    • Which keywords are working well
    • Which ads are working well
    • Overview of conversions
  • Planning a simple campaign
    • Pre planning your campaign
    • Defining your landing page
    • Thinking about some keywords
    • Planning your campaign settings*
    - Budget, Bid, Geography, Language, Scheduling, Audience
    • Planning your Ad content*
    - General ideas on good copy for Ads
    • Planning your Extensions*

    Keyword research and selection
    • About the keyword planner
    • Assessing keywords and traffic projections
    • A better idea of costs and budget
    • Adding words to a keyword plan
    • Projected plan performance
    • Adjusting Max CPC to hit targets
    • Refining keywords with match modifiers
    • About negative keywords
    • Moving your plan into your account

    Carrying out your campaign plan
    • Adding a new search campaign to Adwords and setting a key objective
    • Allocating budget and setting bid method
    • Working through the campaign settings
    • Adding an Adgroup and your keywords

    Creating an Ad
    • Ad your ad copy (headings and descriptions)
    • Insert the Final URL
    • Adding the page path
    • Assigning any extensions

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel more than 7 days before your course and there's no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 20757 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed20757
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.6%

  Recent Feedback

"Such a great course! Before I was so overwhelmed with google adwords, but now I feel confident how everything works. Thank you Simon!! :)"

"Everything, from pre-course administration and billing, to the actual course outline and content was clear, thorough and engaging. "

"Really organized, lovely trainer. "

"Great knowledge and set up. Really useful course. Overran slightly but a lot to fit in in the day. Think should offer more online options in the future as it's much easier than travelling into London Bridge. "

"It was great :) "

"Keeping us engaged, especially with it being over Zoom. Very knowledgeable trainer! Overall good session and learnt a lot, thank you."

"Really helpful, understanding and tailored session with lots of opportunity to ask questions. Simon really great and gave us lots of time to engage with Google Ads hands on!"

"delivering high quality content that was very accessible and very useful to the user - thank you Simon for an excellent session and to Rosie and Alexander for excellent prior prep beforehand - very pleased all round"

"Simon was great, very knowledgeable about what he was teaching. "

"Good overall "

"very knowledgable "

"Simon was great at providing relevant examples that related well to each given company in the room. All the info provided was extremely useful and fed in at a perfect pace."

"Taking each step of the creation of the Google Ad Words and explaining really well The fact we could add a dummy campaign to learn "

"Breaking all information down to simpler forms. Showing detailed adwords set up."

"Really good course. Would recommend. Loved how flexible and practical the programme and lots of room for answering questions. The size of the class was fantastic !"

"Very knowledgeable instructor, brilliant food!"


"Practical course and Simon was professional and a good trainer."

"Super friendly staff, knowledgeable trainer and lovely lunch!"

"I can't fault this course, or the trainer at all. I learnt a lot and have been very excited to put it into practise."

"The course was great overall!"

"Course was really clear."

"course was detailed and informative "

"Good info, nice food, great hospitality"

"Very knowledgeable trainer and friendly, welcoming staff. Great food and the refreshment breaks were great and well needed!"

"Overall very good, clear and concise. Many thanks"

"Organised, clear and professional. "

"Concise information, presente dwell. "

"Great environment, excellent trainer, would definitely consider coming back for another course"

"Really great course :) "

"excellent knowledge, and great step by step training. "

"Very informative day!"

"Excellent course, well delivered and very easy to follow."

"Our trainer was really nice and approachable"

"Felt it was thorough for a beginner course"