Training Courses

Defining a Digital Marketing Strategy

Two Day Course

Overview

Digital marketing is now an indispensable part of any business marketing strategy. This course will equip you with the confidence, tools and techniques to design and build the right digital marketing strategy for your business or organisation.

This course is offered as a private course to enable you to focus exclusively on your own business. By the end of the course you will have a full understanding of how you can harness digital marketing and you will have created a digital marketing strategy for your business. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    • Digital media marketing - the difference betwen marketing through digital media and traditional channels
    • The different between digital marketing and social media channels

    Defining your goals
    • Assessing your current B2B and B2C activity
    • Defining your digital media goals - establishing clear and measurable goals in lead generation, sales, brand awareness, relationship building, marketing and customer service
    • Listening to your existing and potential customers
    • Social media workflows: awareness, landscape, database, capture

    Websites
    • What is the role of your website
    - lead generation?
    - sales?
    - branding?
    - promotion?
    - all four?
    • Analysing areas of success and weakness on your website
    • Looking at how online visitors use your site
    • Setting goals for your website performance
    • Costs and resource considerations

    SEO Marketing
    • Paid searches and natural searches
    • Selling a product or service online
    • Natural SEO - advantages vs costs
    • Pay Per Click - advantages vs costs
    • What is the optimum PPC/SEO marketing mix for your company?
    • Working within a budget
    • Optimising your website for maximum results
  • Email marketing
    • Email marketing principles - the role of Email Service Providers
    • Designing email marketing campaigns
    • Defining your email goals and measuring success
    • Increasing the number of emails opened and click through rates
    • Legal requirements of emailshots

    Social media marketing
    • Statistics and demographics of different social media channels
    • Company social media success stories
    • Assessing the potential of Twitter in your digital marketing strategy
    • Assessing the potential of Facebook in your digital marketing strategy
    • Assessing the potential of LinkedIn in your digital marketing strategy
    • Assessing the potential of YouTube in your digital marketing strategy
    • Blogging - benefits vs costs
    • Creating a strategic approach for social media for your company

    Mobile marketing and Apps
    • The growth of the mobile landscape
    • The use of Apps as a marketing tool
    • Using Apps as a service tool

    Writing a Digital Media Strategy for your company
    • Cost vs return for different digital channels
    • Maximising your budget and your resources
    • How to measure return on investment
    • Using Google Analytics to monitor your brand online

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 11320 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed11320
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Providing a cool and helpful environment "

"Good learning environment, good class size"

"Nice space"

"Pleasant welcoming Keeping the space clean and tidy Keeping all the food and drink topped up Knowledgable trainer "

"engaging content & projects throughout the 2x days, enjoyed the small class sizes were we could interact with the teachers"

"Very clear, easy to follow training. All staff very friendly and helpful."

"friendly concise clear approachable"

"Classes moved at a good rate, not too fast. "

"Pace of the course was really good. Felt it was a bit slow at first but actually the fundamentals were really important"

"Pretty much everything, I believe you have this business model sorted!! Well done!"

"good quality course, perfect trainer"

"Use of examples, catered to all different industries and because of the class size it made it easy to ask questions that you had!"

"great knowledge and food"

"Food was good!"

"great course"

"Lots of really good examples and materials"

"Thorough explanation and easy to ask questions!"

"Really enjoyed the exercises and discussing as a group. The recaps on sentence structure and grammar were useful as these things can be easily forgotten. All in all really great session - thank you!"

"Piers listened to our particular issues as a business and gave practical recommendations on how to address them."

"relevant examples;, looked at our pitch and event invite, grammar examples clear to understand, time between breaks"

"Timing was right not to make us too tired, content was great with many good tips"

"Pleasant environment, lovely food, good trainer"

"Excellent organisation, great facilities and catering and most importantly the trainer is really knowledgeable and patient (we asked her so many times the same questions and she was very patiently replying, she also was able to asnwer very specific questions). I would definitely recommend this course to colleague and friends."

"The course was well structured and well taught, I am coming away knowing a lot more than when I arrived. All the staff were welcoming and friendly, and the facilities were good too. Very enjoyable."

"Good at structuring the day and breaking it up with well timed breaks. Good at talking things through in logical steps. Good at providing design inspiration as well as just technical facts. "

"Being friendly, making us feel comfortable, and especially at working at the right pace for the class. Peter made sure that no one ever felt embarrassed if they weren't sure about something. Thank you! :) "

"All of it - had a fantastic time. Peter was great, and I learnt so much - can't wait to go back and test it all out :) "

"Peter was an amazing trainer, he ensured that everyone understood what we were all doing. The work we went through was all relevant "

"The set up is great in terms of the location, the design of the building, the music and atmosphere.. Also the set up of the day, adequate breaks and good timings overall. "

"Food, friendly staff, knowledgable trainer, relevant material"