Training Courses

Writing Press Releases

One Day Course


Publicity is one of the most cost-effective marketing tools available. A well crafted press release increases customer awareness of your company or organisation, builds credibility and raises profile - all at no cost.

This course is designed for those new to press or PR who wish to increase the amount and quality of press and publicity their organisation receives. You will learn what makes a newsworthy story and how to write professional press releases that media organisations will want to use. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • How the press works and why they need PR
    • The structure of modern media
    • PR vs advertising
    • What are the advantages of PR?
    • Examples of effective press releases
    • Understanding common media terminology

    What is the press looking for?
    • What makes a press release newsworthy?
    • Which publications to target and when to target them
    • Paper press releases and digital press releases

    Writing press releases
    • Following a standard press release outline
    • Getting the timing right
    • Writing a good lead paragraph
    • Writing the body of a press release
    • The recap
    • Structuring a press release to make information easily accessible
  • Content
    • Selecting newsworthy information
    • Writing attention-grabbing headlines
    • Presenting facts
    • Adding a human interest element
    • How to dilute negative information
    • Using photographs effectively

    Understanding your target audience
    • Tailoring your press release to your audience

    What makes a successful press release?
    • Ten tips to increase media coverage
    • The press release checklist

    Building press contacts
    • The importance of one-to-one relationships
    • Useful resources

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Value + Choice
Reputation + Feedback

  Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 4960 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed4960
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

"Providing a comfortable environment in which to learn"

"Communication! The course leader Martin was very knowledgeable about the subject and introduced personal experiences to highlight certain elements. He was friendly, energetic and obviously loves what he does, which led to the experience being more interesting and inspiring!"

"Polite helpful team"

"Everything! Wonderful training course, thank you."

"The trainer was excellent, the lunch was tasty and the venue space is bright."

"Very good at specific examples and allowing actual problems in the work environment to be addressed/solved"

"friendly approachable trainer, engaged, involved us with exercises, asked about our experiences and tried getting to know us, tried to get a sense of our experience and find areas for us to improve. Tried to personalize it to our knowledge and continuously made sure we were clear on what we were discussing and if there was anything we wanted to elaborate on. "

"Great space for training - loved the set up etc . Loved having a small group - really one to one and tailored to needs of individuals. Good schedule for day - enough sessions/breaks etc. Trainer was very approachable, knowledgeable and engaging Covered loads - all very relevant Good exercises to test skills Would definitely recommend "

"Great examples and exercises - took lots of really helpful. practical advice away with me! "

"Great training and centre"

"Great examples and a good learning environment talking thought our examples as a group"

"Very knowledgeable instructor with targeted and helpful guidance. Great training centre facilities. "

"Great coverage of punctuation and sentence structure"

"Excellent teaching and training from Helen."

"For a one-day course this one was effective, and aimed at most of our comms challenges at work. I learned a few useful theories that I can certainly use in my work. Thank you for an insightful course!"

"Covering learnings in a simple and clear way. Easy to digest and lots to take away. Also really liked it was a small group as it felt more personalised to my needs and wasn't a fear of losing out to anyone who may ask more questions than others in the group."

"Course was excellent, very knowledgeable course leader who tailored info to suit our individual roles. "

"very useful examples and exerices"

"Good range of courses on offer, good knowledgeable trainers and nice informal environment "

"Peirs Ford is really excellent. "

"Lunch !!!! Was excellent, the venue was a really good environment , patsy our trainer was friendly, helpful & extremely knowledgeable. I would reccomend this organisation to colleagues and other professionals."

"Patsy was really approachable and knowledgable. The course really did help with my confidence in report writing and I have good skills I can take away."

"Friendly relaxed learning environment"

"I really enjoyed the pace, the examples used and felt it was a very fun, yet cool professional experience. Highly recommended!"

"Great facilities, knowledgeable and friendly staff. Interesting course relevant to my needs. "

"My third course with Piers and by far the most enjoyable - lots of interesting and actionable advice, delivered in a fun and engaging way through. Would highly recommend. Thanks!"

"A great interactive course, with looks of different writing tasks. Was great to all share our creative writing and read aloud with our peers. "

"Patsy was a very enthusiastic, experienced and knowledgeable tutor. The course was very relevant to my needs at work and has given me great pointers to improve my copy. Venue was great, excellent facilities, food was great."

"It was great. Just the right mix of talking and interactivity. The examples brought the points home in a clear way and were also fun to do. Liked the haiku especially. The lunch was really nice. I'd just expected sandwiches, but it was much better. many thanks"

"The lunch was lovely and healthy, a wide selection for different people. Options for those with specific dietary requirements. Staff were really inviting from the moment you step in the building. "

"The environment was very conducive to learning and the trainer was very knowledgable and friendly."

"all of it was very good and made for a very enjoyable course"

"Friendly, informed, good listeners and teachers "

"Very informative trainer who had real experience of what he was teaching. Was able to offer practical advice for a number of scenarios."

"Giving constructive criticism, I learned a great deal today and the staff were extremely polite. "

"very impressed with all aspects even lunch!"

"Loved it, really nice way of integrating explanation with exercises"

"so organised and friendly. Over-exceeded expectations as didnt expect it to be this professional. Lesson was well structured and really enjoyed being able to put skills into practice."

"i turned up early and was greeted well and made to feel comfortable. good course"

"Good friendly trainer, I enjoyed the day"

"small group so the trainer and trainees interacted better. "

"Piers was very approachable and knowledgeable. He made it easy to ask questions and contribute and I feel like I have learnt a lot today. Thank you!"

"Everything - great course, great day - thank you! "

"Very good at answering specific questions. Great examples. When the information was general, it was very relatable and relevant. "

"Keeping me engaged & making examples relevant & applicable to my work"

"explaining the basic structures for good practice, loved that we can work on our personal press releases at the end of the class as well! "

"From the moment I called to book, every member of staff has been approachable and helpful. Patsy was fantastic - so knowledgeable and relevant. Thank you"

"Helen is a brilliant teacher, she knows a lot, and gave me excellent tools."

"everything, thank you for a great day!"

"All of the above - very friendly and welcoming environment. Very knowledgeable and engaging trainer"