Training Courses

Social Media Marketing

  78 reviews

One Day Course

Overview

Social media should be an integral part of the marketing strategy for every business. Most companies today have a Twitter account and a Facebook page or LinkedIn profile but many don’t know how it can help with their marketing and sales.

Social media can be used by businesses and brands for marketing, product development, customer services, and sales - if they know how to use it. This one day course will teach you how Facebook, Twitter and LinkedIn can be used to enhance your online presence and attract new visitors. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus



  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Social Media Principles
    • Understanding the market today
    • Reciprocity and sharing of information
    • Conversations through social media - creating a dialogue
    • Cultivating relationships through social media
    • Importance of honesty and integrity
    • Defining your social media marketing goals

    Audiences for Social Media
    • Demographics and statistics for Twitter, Linkedin, Facebook
    • Which platforms are the right ones for your message
    • Building your brand across different social media

    Social Media Marketing using Facebook
    • Customising your Facebook Page to ensure that it is integrated into your overall marketing and sales plan
    • Running promotions that comply with Facebook guidelines
    • Promoting your events on Facebook
    • Exploring new opportunities to promote your business through Facebook Places
    • Exploring new opportunities to promote your business through the forthcoming Facebook Deals
    • How to increase engagement, lead generation and sales through Facebook
  • Social Media Marketing using Twitter
    • Increasing awareness and visibility of your brand
    • Building a strategic network of influencers
    • Best practice for promoting your offers and increasing sales of your products and services

    Social Media Marketing using LinkedIn
    • How to create a professional profile
    • How can companies uses LinkedIn to market themselves
    • The etiquette of building your network online
    • Using Groups to build your online visibility
    • Developing your company profile on LinkedIn

    Listening to what your Target Audience is Saying about You
    • The importance of customer feedback
    • How to monitor your feedback - good and bad

    Monitoring your Social Media Presence
    • Basic analysis techniques and tools
    • Interpreting the results
    • Benchmarking practices

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 7446 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed7446
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"The information was clear, the day was well organised. Thank you"



"Reading the review and actually taking into account the comments! Thank you so much for the gluten and lactose free biscuits!"



"Good class sizes. Great lunch. "



"Good tips and tricks - Lots of useful sites and apps to use. Lunch was delicious and perfect venue for learning environment"



"Felt at ease in the classroom and enjoyed the day. "



"Able to cater for everyone and felt completely comfortable to let the trainer know if i had a question about a specific topic that was being discussed."



"All experience is good, from booking the course to actually the course, very accurate and good examples. "



"Really interesting course, great at answering questions and engaging with the whole group. Great course content."



"Size of training groups, feels more bespoke because of the intimate size"



"Everything, enjoyed the course, it was interesting and thorough. Lunch was good! "



"The trainer was nice and knowledgable and I definitely learned some tips and tricks so it was useful overall."



"Great knowledge. Good Listener. Took time to understand everyone's needs. Very helpful "



"Friendly environment to learn and develop"



"Really great day, lots of content covered and lots of ideas about how to start making marketing plans in the future!"



"Simon was an excellent trainer – incredibly knowledgeable in the area and happy to tailor the course to our needs. He listened to us and his feedback was excellent and honest. Very impressed by this course. Also the small number (2) on the course led to greater insight. An excellent day – thank you"



"Exceeded expectations - Andrew was a great trainer, thank you."



"very knowledgable, good structure to the course, very informative , fun and professional"



"Very clean facility with friendly staff"



"clear teaching on different platforms. lots of scope for dialogue"



"the class size was small so felt i had a lot of one-on-one time"



"The overall class was great and the trainer nice and enthusiast, I loved it"



"Good level of understanding of what I wanted to get out of the course and small numbers meant that I felt I had a lot of hands on instruction"



"Answering questions and explaining concepts clearly"



"Using personal contexts and professional environments as examples"



"All round brilliant course, trainer and environment. Thank you!"



"Very conversational course which allowed the information to flow naturally and for each person to share their experience with each other and the trainer. Used our own organisations as examples. "



"Making everybody feel welcome!"



"I loved how interactive the discussions were in the course, my trainer was approachable, knowledgeable and incredibly enthusiastic about the subject matter and I'd definitely recommend this course to the rest of my team and peers in the industry. "



"Very organised and time well managed, venue nice, food lovely, trainer passionate and organised and knowledgeable and fun! Opened my eyes in a great way! Great course, thank you very much! "



"The presenter was clearly an expert and spoke with passion - his tangent subjects were really interesting."



"Very helpful in learning new tips."



"Fast paced and informative so although we learnt a lot in a small space of time, our concentration levels remained high. "



"Fantastic course, very well paced, lots of information that gave me clear action points to take away. Would recommend it."



"Overall delivery of the course was good. Kept us engaged, and interaction within the class was good."



"The venue and training were brilliant, trainer very knowledgable and learnt a lot, friendly staff, great lunch. Thank you!"