Training Courses

Search Engine Optimisation : Copywriting

One Day Course


Well crafted copy engages customers and search engines alike. This course will teach you to write so you engage your audience with captivating copy while your keywords rank highly with Google. You will learn to incorporate your keywords into your copy without contrivance or clunkiness which are turn-offs for existing and prospective customers Some knowledge of SEO principles and writing for the web would be useful.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Introduction
    • Copywriting techniques
    • Engaging an online audience

    SEO Copywriting Basics
    • A few essential guidelines
    • Examples of good and bad online copy

    Choosing the Right Keywords
    • Tools for choosing keywords
    • Different types of keywords (broad vs narrow)
    • How to think like your customers

    Anatomy of Optimised Copy
    • Headers
    • Intros
    • Sub-heads
    • Links

    SEO Copywriting Mistakes
    • Avoiding keyword cramming
    • Avoiding irrelevance
    • Avoiding contrivance
    • Avoiding lack of flow

    Writing Search Engine Optimised Copy
    • Understanding your audience
    • Writing to suit different contexts:
    - web pages, landing pages, social media, emailshot, blogs
    • Finding the right tone of voice
    • Writing to length
    • Using keywords to build narrative structure
    • Knowing where each keyword should go
    • Using blogs and social media platforms

    Questions and Answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Value + Choice
Reputation + Feedback

  Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 4960 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed4960
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

"Extremely knowledgeable and very bespoke - small class meant we could focus on real-life issues "

"Very friendly"

"Using real life examples to explain key details. Furthermore the details were not rushed and you are able to digest the information. Also well spaced breaks. "

"Keeping us engaged at all times and providing a welcome environment "

"Simon was very approachable and professional. He has a wonderful teaching style which makes learning about things (which are outside your comfort zone) incredibly interesting and relevant. I felt like you could ask Simon any silly question and you wouldn't feel silly asking it. He's very thorough and helpful. I now have a much better understanding of SEO than before I attended this class. I would definitely come back and study for more courses. Keep up the wonderful work Simon! - Also really impressed with lunch, food was very nice. "

"Brilliant workshop with a lot of practical information & tools that I know I will be able to use. Great value for money. Well structured delivery leaving me with the sense that we covered all the topics outlined in the course description. Simon puts a lot of energy into teaching the course and explaining the material with examples, metaphors, etc.. Thank you!"

"Small class size. Tailoring the course to the participants' needs."

"Very friendly and helpful staff."

"Providing a comprehensive course."

"Simon was very well prepared and gave a lot of amazing tips how improve the website's content, SEO & verify possible options. "

"Training centre is fully equipped with a good set up. "

"Good information provided by trainer and useful focus on application to existing work being undertaken. "

"Relaxed and friendly environment, learned so much in one day - really happy. Liked that the course group was small as it meant I could have more one-on-one time for questions and feedback. "

"Easy to book, accommodating, good interaction as only two in group"

"The lunch!"

"Good knowledge of the subject, backed up by great examples to aid understanding."

"Great knowledge, really nice relaxed environment"

"Great day!"

"Great training environment, really knowledgeable trainer, lots of opportunity to practice! Thank you!"

"really informative"

"Really cool premises"

"Appreciated the small group size and the opportunity to ask questions, and having everything under the one roof!"

"Very good at looking at our own websites and suggesting real examples of how we could improve our search ranking"

"Spending time with each person and tailoring examples to their individual needs within their organisation; explaining things in a clear way; giving plenty of time to complete tasks."

"The course was very targeted towards what I needed, all my questions were answered and it was nice to have such a small group and be able to chat/discuss so easily. "

"Piers was great with clear feedback during exercises and good pace of instruction. The venue is lovely and team were great before and during. "

"Lively and challenging course."

"Lovely training centre itself (lots of tea!). I got lucky because I accidentally got a one-on-one session, so the training was very tailored and really useful - good action points."

"Great knowledge, approachable trainer"

"tailoring examples and course to our specific needs with reference to live projects pages and pro-formas"

"very informative "

"Everything - Piers was really knowledgeable and more than happy to answer questions we had.. Timing was brilliant; the course moved along at the right pace. "

"Piers was excellent."

"Knowledgeable and very exhaustive relevant information"