Training Courses

Journalism : Introduction

Two Day Course


This course is an excellent introduction to different types of writing for anyone who wants to fast track a career into journalism - whether you plan to be writing for magazines or newspapers, working in PR or contributing to house journals.

This is a practical, results driven journalism course covering news reporting, researching a story, feature writing, interview techniques, sub-editing and essential legal and privacy issues. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Introduction to journalism
    • Different facets of today’s journalism
    • How journalism is changing

    • The internet as a research tool
    • Traditional sources for journalists
    • What makes news and how to find it

    News reporting
    • The difference between news and feature writing
    • The essentials of news reporting
    • Researching news subjects
    • Writing a good news story
    • Working to journalism deadlines
    • News desk organisation

    Feature writing
    • What makes a good feature?
    • Understanding your audience
    • Finding subjects for features
    • Structuring your feature
    • Writing excellent introductions
    • Developing a feature
    • Selling your feature
    • Rewriting for different audiences
  • Interviewing
    • Preparing for an interview
    • Choosing who to interview
    • Face-to-face interviews
    • Telephone interviews
    • Interview techniques
    • The difficult interview
    • Extracting information
    • Spotting hidden agendas
    • The press conference

    • How to sub your work
    • On-screen subbing
    • Writing headlines
    • Effective use of quotes

    Writing for a digital audience
    • The difference between print and online reading habits
    • Writing for readers who skim
    • Making your copy searchable
    • Embedding multimedia content in your features

    Ethics and legal issues
    • A guide to the basics of media law

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Value + Choice
Reputation + Feedback

  Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 4960 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed4960
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

"Very efficient teaching, covered all topics that were mentioned. Food / refreshments were also great! "

"Great atmosphere with a knowledgeable and effective trainer. "

"Excellent trainer, very friendly and knowledgeable. It ended up being a one-to-one session, which I was nervous about at first, but he immediately put me at ease, built rapport, and generally did all the things he ended up teaching me about as key interviewing techniques! I would definitely recommend this course and Piers as a trainer."

"Great practical training on pivot tables - very clear and lots of unexpected resources like Twdocs"

"Excellent one-to-one tuition from Andrew! I found my training day really helpful and have learned a lot!"

"Course was very informative and useful. "

"Great facilities, really knowledgeable and engaging trainer."

"Providing a friendly and relaxed atmosphere, delivering relevant, useful and engaging information, and tailoring content to specific contexts."

"The whole training environment is excellent, very high quality facilities, friendly and helpful staff team, excellent and plentiful refreshments, friendly and approachable instructor. Very impressed."

"Friendly and relaxed enviroment"

"The content was well presented"

"Interesting and engaging course."

"Everything was really well explained and the one-to-one tuition was very valuable. "

"The training was tailored to my work, and I got opportunities to practice the skills I learnt. I also feel very encouraged to go out and perform what I've learnt"

"Really informative trainer, she was really good. the hummus was really tasty!!"

"Friendly approachable way of delivering specialist knowledge. Handy to have an expert insight into industry. "

"The course was very useful. "