Training Courses

Infographics : Introduction

  86 reviews

One Day Course


Infographics are an exciting visual way to tell a story, reveal the truth in the data, provide engaging and accessible information, and reinforce your brand. If they are timely, relevant and useful – and great to look at - they can have a viral impact. But the content has to be rich, well-researched, accurate, and have a strong narrative flow.

This practical one day course will teach you how to find the story in the data and tell it to your readers using tried and tested journalistic techniques, from angle and structure to powerful headlines and an irresistible call to action.

You will explore different infographic formats and develop content all the way to the point of design.

If you would like to explore the graphic design aspects of Infographics, we recommend attending either our one day Infographics: Design with Illustrator or our two day Illustrator Introduction course.
You need no previous experience to attend this course

Public Course Dates & Pricing

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Introduction
    • What is an infographic?
    • What makes a successful infographic?
    • Balanced branding: how infographics work best as marketing tools
    • The infographics as an integrated element of your company’s digital marketing strategy

    Common Infographic Styles
    • Diagram Infographics
    • Process Infographics
    • Chart Infographics
    • Timeline Infographics
    • Best practice for data presentation

    Getting good ideas
    • Researching topics for different infographic styles
    • Finding the best data
    • Defining and refining your angle

    Telling the story
    • Infographic content as journalism
    • Structuring the narrative
    • What’s new or different?
    • Reliable data: using statistics and facts to support the story
    • Brief but never dull: the art of concise reporting
  • The Call to Action
    • The core message of your infographic
    • Your audience: who wants to know?
    • Compelling content: revelations, shared practical advice and engaging questions
    • Capturing emotions: how to write attention-grabbing headlines and other sells

    Avoiding common pitfalls
    • Weak, old or non-existent stories
    • Inaccurate or out-of-date data
    • Over-branding

    The design brief
    • Visualising the story
    • Standing out from the crowd
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 8741 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed8741
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Very friendly, knowledgeable, small class sizes"

"Clearly knowledgeable trainer, and good examples of the sorts of things we should be looking to create in our own infographics. "

"Friendliness, polite, welcoming. Great Trainer."

"Friendly welcome. Great trainer. Very cool surroundings and perfect training environment."

"Personalised service."

"Nice training centre and helpful, friendly staff."

"Exercises, putting lessons learn't into practise "

"Good focus on finding the key message of your infographics before thinking about visuals. Excellent lunch and facilities. Trainer set out clearly how the course would be structured at the start of the day so we could see how each section led into the next."

"Really enjoyed the course because we were a small group of five so we could discuss topics with the trainer and could make it relevant for our work."

"Lovely setting and building - great vibe - open and light - great facilities and food was great. Like that groups are small - great for in-depth discussions and information sharing - can share ideas and thoughts Trainer was friendly, knowledgable and had a great day - really made me rethink my approach "

"I thought Andy was very knowledgeable and answered any questions very helpfully. I really enjoyed the course - thank you!"

"Giving all the different examples of the different infographics and the practical session towards the end."

"friendly - all of us in the group got on well, even though we were strangers"

"All very good, this is my second course here and will come back in the future for more. "

"I thought everything was great. Looking forward for tomorrow and the next stage"

"Good course material and a great trainer "

"It was excellent, the content, the trainer, the refreshments. Excellent value for money. Stimulated lots of ideas. Especially valuable given I was the only attendee - helpful that you didn't cancel till the course was full I'd highly recommend both the course and the trainer. A big thanks. I hope I will be back."

"Good interaction, good structure, helpful and knowledgeable trainer. Very happy. Thanks very much "

"Andrew was extremely knowledgeable, engaging and encouraging"

"Overall organisation and great having small numbers in the class so we can receive lot of attention individually"

"Clear and straight forward course lots of practical expereince. Good clear teacher as well enjoyed the course. "

"Food and service was great!"

"Trainer outstanding, lunch was amazing, never better at a training course! Also much gratitude for the help when I was having an asthma attack, thanks again guys looking forward to course tomorrow."

"good balance between theory & practice "

"content of the course, location and facilities of the training centre"

"Good and friendly trainer, lovely building and gorgeous lunch "

"Responding to each individual case study. Excellent course."

"As always, Media Training courses are superb in what they offer and the information that they provide. I have enjoyed my day thoroughly and learnt a lot that I can take away and develop. I love this new online support where I can come back and download case studies as and when. Brilliant. "

"communicating with me before the course, engaging in discussion throughout the course and adapting content to address the discussion we had. Overall I really enjoyed it and found it useful."

"Very knowledgeable training, good case studies, friendly and approachable "

"Great trainer "

"Helped to make me think more creatively about bringing all of the relevant information together in order to produce a high quality infographic"

"Great training environment"

"Lovely facilities, everything worked well - no tech difficulties, etc. I really liked the class size as it meant we all had a good level of interaction and could ask questions. "

"The trainer gave us really interesting tools to evaluate the pertinence of our infographics and to devise them. "