Training Courses

How to Write Effectively

  30 reviews

One Day Course

Overview

This course is designed to help you deliver a message clearly, concisely and effectively - whatever the format.

The course offers practical lessons and valuable guidance on how to write forms, reports, leaflets, online messages, direct marketing, contracts, sales letters and email.

You will develop your own style of writing and hone those skills allowing you to convey the maximum information in the minimum space. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus
SOLD  OUT SOLD  OUT

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Good communication
    • How clear writing leads to effective communication
    • Practical examples of effective writing

    Who you are writing for?
    • Gauging your audience and adjusting your style of writing to their needs
    • Developing a house style
    • Getting a clear brief on the message your client needs to get across and what the desired response is
    • Examples of effective writing

    Getting grammar, structure, punctuation and spelling right
    • Common errors and how to avoid them
    • Inherent problems with computer's spelling and grammar checkers
    • The impact of different tenses: using the active and passive tenses
    • Sentence length and structure
    • The importance of consistency
  • Building a message
    • Planning what you wish to write
    • Different styles of message and formats
    • Structuring reports, emails, news stories and features
    • Introductions and conclusions
    • Getting to the point
    • Using quotes effectively

    Writing online copy
    • The differences between print and online reading habits
    • Writing copy you can skim
    • Making your copy searchable

    Editing and proofing
    • How to edit your own writing
    • Tightening copy, making every word count
    • Verb and subject agreement
    • Proofreading your work

    Practical exercises
    • Effective writing exercises
    • Writing and critiquing an article
    • Developing your own voice on the page

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 5996 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed5996
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback




"Great at taking the time to ask about how we would be using the training in our work environment. I found it very 'effective' - so thank you very much."



"Good quality trainer; nice atmosphere at the venue; "



"Good small class. Great trainer. Relevant examples"



"Agile and responsive as a training provider. Providing work exercises that were effective and also good for learning. An experienced and approachable trainer helped accelerate our learning. "



"Great coverage of punctuation and sentence structure"



"Excellent teaching and training from Helen."



"For a one-day course this one was effective, and aimed at most of our comms challenges at work. I learned a few useful theories that I can certainly use in my work. Thank you for an insightful course!"



"Peirs Ford is really excellent. "



"Friendly relaxed learning environment"



"The lunch was lovely and healthy, a wide selection for different people. Options for those with specific dietary requirements. Staff were really inviting from the moment you step in the building. "



"Piers was very approachable and knowledgeable. He made it easy to ask questions and contribute and I feel like I have learnt a lot today. Thank you!"



"Running the course when it was just me. Thank you."



"The course has been great and I'm looking forward to putting what I learnt into practice!"