Training Courses

Graphic Design : Introduction

One Day Course


Graphic design is about communication. Good graphic design provides clear visual communication. This one day course will teach you the general principles and methods underpinning graphic design and visual problem solving.

During the course you will develop your own strategy to design and learn how to make the creative process work for you; from briefing to finished article. You will also learn about the complete design cycle; interpreting a brief, font and image theory and usage, logo design, grid based design, colour usage and how to communicate your ideas and why you have created something in a certain way.

This course is designed for anyone needing to develop their design understanding whether they are designing for print or the screen; from magazines to social media, presentations to digital interfaces. This course does not require you to use or have a previous knowledge of Adobe InDesign or Photoshop.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Thinking like a designer
    • How to interpret a brief
    • Understanding the design process
    • How to communicate what you have created and why
    • General graphic design principles and methods
    • Creativity and context - a brief history of what has gone before and why it was successful
    • Improving your visual skills and exploring different ways of seeing
    • Different design considerations for online, presentations and print
    • Print Production ‐ papers, textures and print techniques
    • What to consider before you touch a computer

    Colour theory
    • Choosing colours that work well together
    • Understanding the difference between screen and print colours
    • Why colour is important
    • How to restrict a colour palette

    • Font families and how they work
    • Basics of font makeup (serif/non serif and styles of font)
    • Which fonts pair well together and which fonts to avoid
    • Where and how to buy fonts
    • How many fonts to use in a design
    • Fonts for headlines, fonts for grabbing attention and fonts for communicating information
    • Manipulating fonts and letters and how far to go
    • Optimum text point sizes for different viewing platforms
  • Logos
    • Understanding the difference between logos and logotypes
    • Why some logos are famous or successful and why some are bad
    • Practical considerations when designing a logo
    • Brand guidelines; space around logos, different colourways, what not to do with logos

    Grid systems in graphic design and layout
    • Why are grids important?
    • Examples of grids behind some well-known publications
    • Why some layouts look good and others don't
    • Negative space in design
    • How to achieve balance across a design
    • The importance of creating hierarchy and designing a point of focus
    • Rules of thumb

    Image usage
    • When to use illustration or photography
    • Where to buy images from
    • Rules of proportion and composition
    • A bit about copyright

    Final thoughts
    • Why simple is always best
    • Learn from design rule breakers
    • Why it's good to experiment and create your own style
    • When it's time to walk away, overcoming snow blindness and designers block
    • Originality ‐ when being influenced by something isn't copying
    • Be inspired ‐ websites to look at for visual trends and styles
    • Simplifying the message ‐ what to leave out
    • Things I wish I had known when I started in design

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Value + Choice
Reputation + Feedback

  Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 4960 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed4960
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

"Great to have industry knowledge and experience from a professional in the field. Excellent presenter, with good manner - calm and well paced. "

"Everything! The course content was excellent and so was the trainer. The team was friendly. The lunch was delicious. "

"Trainer was knowledgable and made the course interesting, very good training centre (small groups, nice facilities, etc)."

"Great hospitality and trainers"

"Great environment, friendly, knowledgable staff as always."

"Lunch was fab, really enjoyed the enthusiasm of the Vicki, our trainer, and her ability to step outside of the course outlines to talk about what was relevant to us and help us where we particularly needed it. I feel very inspired."

"No complaints. All brilliant. Great teacher - everything very clearly explained, happy to answer questions. Great equipment, software etc. Helpers very friendly and nice too. I particularly like the fact that we can ring you afterwards, if we struggle to recall any of what we have learned."