Training Courses

Google Analytics : Introduction

  52 reviews

One Day Course


A Google Analytics training course at the UK's largest creative training company is the ideal way to get started with this vital web marketing tool that provides statistical data on your website traffic and marketing effectiveness.

Powerful, flexible and easy-to-use features let you see and analyse your traffic data in entirely new ways. Using the information from Google Analytics allows you to strengthen your marketing initiatives and increase the number of conversions or sales from your website.

You'll learn how to understand the data and flow of visitors to your site. Maximise the effectiveness of your website and learn how to crunch the numbers to ensure that your marketing budget is being used most effectively.

With more and more customers coming to businesses through company websites it is increasingly important to understand a user's behaviour on your site. Google Analytics allows you to track your traffic and judge the success of pages on your current website. Our Google Analytics course shows you how to interpret the behaviour of users on your site so you can align your marketing strategies.

Our Google Analytics trainers are industry professionals with vast experience, they are also passionate about providing you with Google Analytics skills you can implement back in the office You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus


  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Introduction
    • How Google Analytics works
    • The Google Analytics tracking code
    • Administering Google Analytics
    • The installation proceedure
    • Creating new profiles

    Analysing your visitors
    • Who are your visitors?
    • Understanding your visitor profile
    • What is your bounce rate?
    • How long do visitors spend on your site?

    Visitor activity analysis
    • What page do visitors land on?
    • How long do they stay?
    • Measuring how visitors engage with your site
    • Using Visitor FlowChart to understand behaviour
  • Google Analytics reports
    • Using Dashboards
    • Defining goals
    • Measuring conversions
    • Creating and customising reports
    • Filtering data and segmenting visitors

    Traffic source analysis
    • Understanding traffic source reports
    • Comparing natural and paid search (SEO vs PPC)
    • Analysing your AdWords performance
    • Using social media reports

    Understanding website performance
    • Understanding page performance reports
    • Using Site Speed reports to measure response and download times
    • Using In-Page analytics

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 5996 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed5996
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Nice, friendly atmosphere and very informative "

"The trainer Simon is brilliant, he knows his topic and gives you tips on the things you would like to achieve post training. The small class size helps."

"Really good at tailoring the session to the needs of individuals."

"Explaining things in a way that I could understand! Much clearer than all the explanations I've tried to read online. "

"Brilliant- helped me understand some complicated information in simple terms. My brain hurts a little now, but all worth it."

"Good trainer"

"Good at talking through examples and re-visting sections. "

"Explaining certain areas off google analytics with a good overview and not to detailed "

"Nice working environment"

"Very interactive and engaging"

"Tailoring the course to an individuals needs Explaining things in an understandable, practical way"

"Felt like I had a good overview and will definitely benefit from the course"

"As ever, the general foundation of using the software was well delivered which meant that the rest of the course content built well on that"

"It was a really helpful session - thank you very much. I feel like I have come away with a lot more knowledge of how to use Google Analytics."

"Finding out what the course attenders were interested in learning and tailoring the course. Really practical examples. Explaining the basic terms and the way Google Analytics works in a clear and accessible way."

"Great setup of the day, lots of breaks and good quality training! "

"Knowledgeable and friendly trainer in a relaxed environment. Small groups with right amount of info covered in the time with space to answer individual questions. Awesome lunch!"

"Simon is a very good teacher, his knowledge and delivery of the course is great"

"Well organised and delivered course. Very welcoming "

"Lots of opportunity to use my own examples and test some challenges we have. Liked the small group set up. Great pace, lots covered!"

"Really good course and I appreciated that it felt customized based on my goals/interests."

"lovely atmosphere, simon was great! "

"Lots of information well delivered and structured really well throughout the day, made what seemed a complex tool very easy"

"everything was great, knowledgeable trainers and well explained, learnt lots, always have positive experiences at Media Training courses"

"Training, accommodating to different learning paces for individuals, teaching was very clear to understandable, refreshments were tasty and amount of food provided was well organised, equipments were useful and very comfortable environment"

"Clear explanation of detailed information that by nature isn't straightforward, a great introduction to Google Analytics. I now feel equipped to use it more effectively."

"Really knowledgeable and answered many questions with detailed examples. Focused and helpful."

"Trainer offered great mix of general tuition as well as some workshopping of my particular website for specific queries."

"A very useful introductory course. We covered a lot and I am confident that I can apply what I have learned in the workplace. The venue and hospitality is excellent."

"Everything was linked back to my own personal work issues and I felt that it was all aimed at aiding typical working life, rather than a generic approach to Google Analytics"

"Small class size was very useful, particularly as it was an introductory course. Trainer was very good providing lots of examples, and managed the pace of the course very well given that everyone was coming at it from different stages of competency."

"Breaking it down to the basics and explaining how it all works so you really understand it rather than just do it because thats how you were taught. Very knowledgeable trainer"

"Small classes - very focused on what my objectives could be and case examples that I could use. Very approachable and friendly. Would definitely recommend. "

"Explanations and examples. Great equipment."