Training Courses

Google AdWords : Introduction

  37 reviews

One Day Course


Pay Per Click (PPC) advertising is present on almost every Google search performed. The average UK company now spends around £1,500 in wasted advertising learning how to set up and use Google AdWords.

This course is designed to ensure you avoid this expensive learning curve, and provides you with the skills and knowledge required to build successful and profitable AdWords campaigns.

Please bring your Adwords login details with you on the day if you have them, you'll be able to access your account and get the most from the training. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Introduction
    • How Pay Per Click works
    • The difference between natural SEO results and PPC results
    • Understanding the jargon: CPC, CTR, Impressions etc

    Bidding and Keywords
    • How AdWords bidding process works
    • Choosing your keywords - which words will your customers use to search?
    • Keyword mining using the keyword tool from Google
    • Understanding keyword match types
    • Using negative keywords

    Quality scores
    • What is a quality score?
    • What factors dictate your quality score?
    • How can you improve a quality score?

    Pay Per Click basics
    • Setting up a Pay Per Click account
    • Choosing a product or service to advertise
    • Setting goals for your AdWords
    • Assessing the competition

    Targeting your campaign
    • Who are your potential customers?
    • How do they search?
    • Who do you not want to attract?
    • Targeting your ads geographically
    • Language targeting
    • What technology are your customers using?
  • Ad creation
    • Writing a successful ad
    • What will make your ad clickable?
    • Using dynamic keywords
    • Writing product or service ads
    • Writing a time specific ad
    • Adding ad extensions

    Controlling your costs
    • Defining your budget
    • Automatic vs manual budgets

    Landing pages
    • The customer experience
    • What do customers see when they arrive?

    Analysing your results
    • Improving your positioning
    • Improving your quality score
    • Managing your budget daily or weekly?
    • Introduction to Google Analytics

    Improving your results
    • Increasing traffic and conversions
    • Improving your results with ad rotation
    • Tracking conversions
    • Measuring your return on investment

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 7890 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed7890
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Applying the know-how within your own business and how it can help"

"Course structure, content, learning facility and attitude. T"

"Giving a good foundation to be able to understand Ad words for new beginners. "

"The whole training day is set up in a great way!"

"The trainer was clear and concise, and the over all content was interesting and useful. "

"Lots of examples given, very thorough steps, "

"relaxed friendly approach and open to helping on personal accounts"

"As always, Simon is extremely knowledgeable, patient and great at explaining. Best course yet, thank you!"

"Giving real life examples and how to apply this to your business. "

"Very knowledgeable and good 1 to 1 service. Thank you!"

"Good at making it easy to understand."

"Great advice all round. Good experience, learned plenty and lovely trainer. "

"Good in depth course delivered in a fast format."

"Cool venue, great atmosphere, very helpful trainer"

"Very approachable and comfortable interior decor and space."

"Good examples and teaching, not all theory based - a good amount of hands-on work. "

"Excellent facilities, excellent teacher/lecturer/tutor (Simon)"

"Small groups, knowledgeable trainer, great surroundings"

"Tailoring the course to our needs. We had time to answer all our questions and help us with our specific needs. "

"course objectives and trainer's professional and practical approach"

"Excellent at explaining the fundamental basics of Google Adwords and how to utilize keywords . I now feel confident to manage my own campaigns."

"Simon gave great insight into each of our companies and helped us understand what we could improve. Great course and helped me connect my knowledge with the functionality of google adwords. "