Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar you will have created a marketing campaign for your company and an Action List. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus
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  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 8205 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed8205
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Superb course allowing for transition from FCP to APP. Rob was excellent in all aspects of the training , enjoyable and extremely knowledgable on all facets - Many thanks fantastic learning experience "

"Great one on one course. Feel much more confident."

"- The trainer was amazing, made it interesting and fun. Also, we worked on a mini pretend project helped see the program's capabilities in context. - I struggled with where I was sitting at the back of the room to read the trainers screen. so I asked if I could move to the from, and she was wonderful about getting someone to come and move my screen/keyboard etc to a desk closer to the front. - Everyone at Media Training is incredibly approachable, accommodating and helpful. I wouldn't hesitate to return for more training."

"Great new building, very informative course and fab lunch!"

"Vicki is a legend. The overall package and environment. Live chat booking was 10/10. Kate was amazing when booking."

"fun relaxed environment / refreshments and lunch / small groups"

"Showing everything in 2 days - lots of great new techniques to work with"

"Making it interesting, showing, explaining, very approachable"

"Covered everything on there and in good time. Plus lunches and biscuit selection = top notch."

"Being friendly and welcoming, being organised, providing relevant training at a manageable pace. Thank you!"

"No complaints - I enjoyed my two days here."

"Training was at a good place, great environment at the training centre. Trainer really knowledgeable and friendly."

"Very well organised, the training was very clear. The food and the refreshments were nice and I would definitely recommend this course to someone else. "

"I enjoyed the course. Very knowledgeable trainer, and simplified (as far as possible) a very complicated system ."

"Keeping the course interesting, fun and the pace wasn't too fast/slow. Wolfs knowledge was amazing and you never feared if you didn't quite understand as could easily ask and he would instantly stop and help. "

"The trainer (Wolf) was very clear and very happy to help with anything we needed. Very knowledgable. The workspace and office was very nice and welcoming, food was great as well. Top marks!"

"Providing a very good understanding of after effects, Wolf was very clear and helpful. I thoroughly enjoyed my time."

"It was great to be able to learn and have instant feedback on the tools and techniques we where learning, to be able to troubleshoot in real time issues that we where having. The environment was very casual and non threatening, and a great space to learn."

"relevant examples; able to answer ALL questions we had. "

"talking through examples and waiting to make sure all participants understand"

"being energetic and keeping the group interested. Very approachable"

"Helpful, relevant examples relating back to everyday work. Nice ice breaker to start the day. Complicated topics explained really well e.g. coding macros. Also now know many new keyboard shortcuts which i will use every day! "

"Good at explaining, very helpful "

"The trainer was very knowledgable. The course will definitely make a difference to my work. Thank you "

"Emile was really helpful and made the course more enjoyable as well"

"The environment was very comfortable, the pace meant that we had time to practice - though, I would have preferred a practice task after almost every new subject, but I do realise how this would add time to the course length. I have gotten so much out of this course, that I would like to come back and do an INDESIGN course too. "

"Approachable, reading the room, making sure we knew quick tips and tricks, trying to make as relevant as possible"

"All very good. The trainer, venue, food, music, environment and pace. Often courses feel too intense or as if you need a break. Session timings and breaks perfect."

"Answering questions and supporting with queries raised."

"Great course and instructor. Vicki tailored the examples to suit our particular circumstances, and was happy to extend them to make sure we saw what we needed to. "