Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar you will have created a marketing campaign for your company and an Action List. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus
SOLD  OUT SOLD  OUT

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 5996 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed5996
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"Really well organised course, great facilities. I will be back for more!"

"Everything was perfect - The tutor, classroom environment and lunch."

"Customizing the material and catering to the audience base so people relevant to it will needed to be involved."

"Size of training groups, feels more bespoke because of the intimate size"

"Very engaging, refers to real examples and explains any questions clearly with examples. "

"Wolf was excellent at explaining each individual part and if you had any issues was happy to go back through it until it was ingrained in your head - Excellent tutor! "

"Really knowledgeable trainer who made the course not only extremely interesting, but also fun! A lot of information to take in but I didn't feel overwhelmed as Wolf made the steps simple and easy to understand. Can;t wait to use my new skills! "

"Complete well set out course in great surroundings and facility"

"Asking questions and finding out what we individually wanted from the course."

"Nice, friendly working environment. Wolf was a great teacher. Very knowledgable and approachable and always happy to answer any questions. "

"Explaining everything in detail at a pace that is easy to follow."

"Good advice, liked the small class size and was able to get help when needed. Friendly staff and nice environment."

"Great pace, I feel I've learnt so much in 2 days, excellent trainer, would definitely recommend to a friend!"

"Clear with good tasks, I enjoyed the relaxed and discursive nature of the course"

"Being adaptive to various working practices, industries and proofreading requirements. Interesting examples used throughout the course kept it very interesting. "

"Very personal friendly trainers that make learning easy and fun"

"making us feel comfortable and answering all of the questions"

"Vicki was an exceptional trainer"

"Everything was explained clearly"

"Training was excellent, environment very good."

"food!"

"Very good installations and teacher"

"Very well thought out and planned"

"Knowledge, Food ,Tutor all fantastic, will recommend. "

"Very informative course and a good sense of humor. "

"Great facility! Lovely staff, amazing food, great training all round!"

"Training! Answering questions, proving friendly atmosphere. "

"James was great, very knowledgeable and friendly. The Centre is very welcoming and the two days flew by. Thanks!"

"Clear and patient explanations and guidance. I learnt a lot in two days."

"It was very obvious Jason knew a lot about the subject but even more importantly he is a very good teacher. I am a very happy costumer, and very happy with the friendly approachable staff. "