Training Courses

Generate New Business with an Effective Web Strategy

One Day Course

Overview

The web is the most powerful and cost-effective sales and marketing tool available.

In a difficult economic climate, it can be used to generate new business, increase turnover and promote your company easily and without huge financial outlay.

This one day seminar will show you how to assess your existing website and web presence and set realistic objectives.

You will explore the various options available to increase turnover: online advertising, creating a market presence, search engine marketing and how to create email campaigns.

Having looked at the possibilities of each option you will define a strategy to achieve your company objectives.

This seminar has been specifically designed for the owners and senior managers in businesses who do not employ dedicated web marketing professionals but who want to implement an effective web marketing strategy as an efficient, cost-effective way to generate new business.

By then end of the seminar you will have created a marketing campaign for your company and an Action List. You need no previous experience to attend this course.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Assessing your situation
    • An overview of your market
    • Assessing it's current online status
    • Defining your customers
    - Who are they?
    - What is their spending pattern?
    • Understanding both existing and new customers
    • Assessing your current position
    • How functional is your website

    What are your objectives
    • Defining your goals for your website
    • Using your website as a sales tool
    • Generating new business from existing clients
    • Generating business from new customers

    Defining a strategy and tactics
    • What do you wish your website to do
    • Is it a stand alone sales tool, a call to action or information
    provider
    • Understanding your different target markets
    • How to use the web and your website to reach them

    The Online Mix
    • Online Advertising
    - When to use banner ads and when not to
    • Banner ad sizes (Full, Skyscraper, Micro button,Vertical banner, etc)
    • Using Rich Media
    • Examples of effective Rich Media
    • Interstitial advertising
    • Emailshots
    • What makes a good Emailshot
    • Generating new business and repeat business
    • What to say
    • When to send emailshots
    • 3rd Party emailshot solutions
    • Purchasing lists vs generating your own
    • Legal requirements
  • Search Engine Marketing
    • How customers use search engines
    • Using Google AdWords
    • Picking keywords for a campaign
    • Pay per click
    • Optimising your website for search engines
    • How search engines work
    • Where are you currently listed?
    • How to improve your ranking

    Other (including Web 2.0)
    • User generated content
    • Viral Marketing
    • Blogs, Forums, etc
    • Sponsored links and affiliates

    Generating a Marketing Campaign and an Action List
    • Developing a campaign for successful online advertising
    • What will work for me:
    - Setting realistic budgets
    - Setting realistic goals
    - Setting realistic timescales
    • Creating and implementing your own Action List

    Control
    • Measuring Actions against Goals
    • How to assess success
    • Assessing a campaign using online tools
    • Testing and improving
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Value + Choice
Reputation + Feedback

  Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 4999 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed4999
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

" Very friendly relaxed day but learnt so much, the venue and the food were excellent, cant wait to get back and have a play. Thank you so much Emma"

"Trainer was brilliant - Rebecca really knows her stuff and is very happy to sidetrack in order to cover something extra we asked about."

"Really easy to learn and great amount of training and time to try ourselves. Facilities excellent!"

"I really enjoyed my training experience, probably the most organised and trendy training organisations I have evver been to. I would highly recommend. "

"It was all really useful and a great style that allowed lots of opportunity for questions to help individuals."

"I LEARNT EXACTLY WHAT I NEEDED TO AND WAS ABLE TO HAVE A PRACTICE WITH HELP WHICH WAS GREAT."

"I think everything is super, Matt was very patient with us and accommodating to helping us learn things useful to us. I hope to do more training in the future with you guys"

"Superb instructor & superb refreshments lunch :-) "

"Great Training, Great Environment , great hospitality."

"Everything,especially the FOOD."

"Hugely informative course, which covered a whole load of useful information in an easily accessible, interesting and fun way. Really friendly team, great venue, and fantastic resources. Would definitely recommend. "

"Emile was good at explaining things visually as I'm dyslexic "

"I really enjoyed the course and learned a lot. It's great that we got to replicate material and work practical with the tools. "

"James was really personable and receptive. All my numerous questions were answered! Thank you!"

"Everything, as usual. I really like the music and info in the common areas."

"Food and surrounding is amazing. Learned a lot in these two days that I would have otherwise taken me ages to figure out myself. Really confident with the basics now. Google will guide me through any of the more specific stuff I need now."

"Making me feel comfortable and everyone was very approachable and knowledgeable. Vicki was able to answer all my questions plus show me possibilities in InDesign I had no idea about. I feel like I've really learnt a lot today."

"Very engaging. Great pace. Friendly staff. Correct room size and delegates. I would attend another course here and tell my collagues"

"Approachable, friendly, knowledgeable, a great learning environment. Refreshments were excellent!"

"Friendly and attentive staff and laid back atmosphere. Vicki was brilliant, very knowledgeable!"

"Friendly trainer, Kojo was excellent!! Lovely training center, would be keen to come again. "

"Dealt with 8 chatty ladies very well who were all shouting out questions and asking for help. Dealt in calm helpful manor. Very Friendly staff and trainer, made you feel relaxed and open to ask questions."

"Really great tips and techniques I am now able to do so much more than I thought I ever could! Really really great"

"Everything was very straightforward and easy. "

"Great presentation, office, location and knowledge"

"I really enjoyed the course. The trainer was very knowledgeable, answering any questions we raised. She took us through from the basics explaining everything clearly. The pace was really good. The day was run really well as well, the food and refreshments provided were excellent. "

"Hazel was a great trainer; covered everything I wanted in a really clear way. Pace was generally good and really valued opportunities to try things out. Facilties really good."

"Organisation and explanation from start to finish. Thank you."

"course, food and all work!!"

"Great course, very friendly staff, excellent food, well organised. "

"Doug has been great - really helpful and very patient. The whole course has flowed very smoothly and I have enjoyed getting to grips with all the software!"

"Course quality was excellent with lots of good examples of how things applied. There was also a lot of info in such a short course. Lunch was also good and there was flexibility about the course timings when I needed to miss a small chunk in the afternoon for a meeting. "

"Training that was given was excellent, very thorough, going through step by step. Welcoming environment, great hospitality. Felt comfortable to ask questions about things that I wasn't sure about."

"Simo was a very diligent trainer. His pace was great and his instructions were very clear and considered. I really appreciated his tone and approach - I could tell he was really passionate about the subject and it made the course even more enjoyable. Overall he's a brilliant trainer and I'd recommend his course to everyone. Lunch was great! Thanks for the decent vegetarian selection and wide range of teas. Loved the overall atmosphere of the place and the opportunity to meet new people in my field. "

"the speed and relevancy of the course, making student feel comfortable and welcomed. would definitely use again "

"Going at a steady pace, being open to questions, small group, knowledgeable trainer that knew the industry, up to date tech"

"Good interaction, good structure, helpful and knowledgeable trainer. Very happy. Thanks very much "

"Vicki, my trainer, was fantastic and extremely knowledgeable. I would definitely come back and do further extension classes if they were with Vicki"

"I thought Vicki was a brilliant trainer - very friendly and knowledgeable, and she made the two days super fun. She also knew when we were flagging and needed a break! She made illustrator seem far less scary than I thought it would be, and broke everything down into manageable steps. Providing a pen & notebook is great - so useful. The lunch provided is really great quality too. I would definitely return for more courses here."

"There was a really good mixture of examples and practical exercises throughout, and the instructions were always clear and easy to follow. We had a small class (5), which was great - there was plenty of individual help as well as group instruction. I was given a notebook when I arrived which was handy - I'll be able to hold onto it for any future Illustrator notes. I really enjoyed it overall, and it is definitely going to be helpful for me going ahead!"

"Clear, concise and informative teaching. The group sizes were perfect for the class."

"Absolutely fantastic, really thorough introduction to photoshop, Simo was so eloquent at describing everything in simple terms. Never felt rushed or like we were moving too fast.Really good to have regular coffee and biscuit breaks as I found it quite exhausting. Perfect number of people (there were six of us) to teacher ratio. Lots of good tips to take away. Fantastic post engagement options. Has given me such a solid introduction to photoshop and I now feel really confident in using it."

"Simo was really helpful, and super clear with his instructions. Everything is much clearer now and I feel like i have the right foundations to move forward. Great examples and hopefully i can use this to keep improving."

"I enjoyed everything although it's a beast of a course!"

"Neil is an excellent trainer. Very knowledgeable, friendly and genially keen for us all to learn as much as we can in an interesting and accessible way. I would certainly have him as a trainer again. Facilities also really good! Day broken up nicely. Bright clean modern environment with good lunch and relaxing atmosphere."

"Explanation was clear and easy to follow. Trainer was friendly and very helpful"

"Piers is a great trainer with lots of experience to pass on"

"Overall course was excellent - great environment, great food, great trainer. Really useful and got everything I needed to know! Thank you. "

"The trainer was very knowledgeable, she gave plenty of useful examples and tips. The exercises allowed me to put the theory into practice. "

"The course was the perfect pace for me, providing me with the background I needed to understand the programme and real skills and useful examples to help me to practice and embed what we had learned."