Training Courses

Feature Writing : Advanced

  12 reviews

One Day Course


This course is for those who have some feature writing experience but want to learn how to come up with better ideas, improve their writing style and make sure they execute their ideas in the best way.

This is a one day course designed for press officers, PR officers, contributors to in-house journals and working journalists who need to meet the highest standards of magazine and newspaper feature writing. You should have attended the Introduction to Feature Writing course at the LCMJ or have similar experience of feature writing.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.


    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £545 + VAT

    Free Consultation

Course Outline

  • Finding new ways into familiar subjects
    • How to keep things fresh
    • Putting a new twist on a topic
    • Looking at a familiar topic with new eyes

    Finding your voice as a feature writer
    • A range of foolproof structures for any feature
    • How to write a good intro
    • Improving your feature writing style
    • Introducing some of your own personality as a writer
    • Putting just enough of yourself into what you write but not too much

    Interviewing difficult subjects
    • How to handle uncooperative or unintentionally unhelpful interviewees
  • How to avoid transcribing hours of recordings
    • The feature isn’t on your tape, it’s in your head
    • When to refer to your tape
    • The correct use of recording
    • When recording is useful and when it is essential

    Writing a variety of reviews
    • Mixing factual information and opinion
    • Putting in the ground work

    The features that win awards
    • Tips and tricks for making your feature stand out from the crowd

    Tips and tricks for when your feature gets bogged down
    • Is there a vital quote, interview, factual element or passage of description missing?
    • How to work out what's wrong

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients

We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 8205 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed8205
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback

"Lovely environment"

"Providing a knowledgeable trainer, who was also relevant to the sectors and industry I work in. All of the staff were very friendly and approachable, and made me feel very welcome. "

"creating a calming environment to work, friendly, very informed. No time wasting. "

"Taking time to understand what experience each person in the group had and tailoring the course to our needs and objectives."

"Everything. Informative, friendly and helpful."