| Duration | One day |
| Public scheduled course | £N/A plus VAT |
| Individual tuition | £495 plus VAT |
The cost of this course includes six months telephone Helpline support, course notes, lunch and a certificate |
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This course is only available as private tuition |
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“
Excellent learning environment - very well thought out. Great to learn from an enthusiast.”
Systems Manager, MOD
Social Media: An Introduction
Course Overview
It seems as though almost everyone - businesses, politicians and celebrities - are using social media such as Facebook, Twitter or other outlets to spread their message, build their businesses and connect with others.
The result is that social media is now an indispensible part of any business’s digital marketing strategy.
This course will help you to understand social media and the best ways to use them to build relationships and bring in new clients. You will discover the possible pitfalls of using social media as well as looking at examples of how to best spread your message and engage your clients.
This is a vital introduction to social media and the network economy.
Course content
Introduction
• What is social media?
• Trends and latest developments
• The difference between marketing through social media and traditional channels
• Pitfalls of social media and how to avoid them
Who is using social media?
• Statistics and demographics
• Driving factors behind the explosion in social media
Twitter
• How does it work?
• Setting up an account
• Twitter as a networking tool
• Using Twitter for feedback or as a helpdesk
Facebook
• How can I use Facebook to aid my business?
• Developing a homepage
• Setting up a group
• Viral marketing
Blogging
• Getting your message out there
• Giving your clients insights into your business
• Developing brand awareness with potential customers
• Create a reputation for quality, service and value
YouTube
• Using YouTube to demonstrate a product
• Promoting your service
• Adding value for customers
• Creating content that drives business
Strategy
• Collaboration – including wikis and social bookmarking
• Developing your strategy
• Targeting specific groups
• Building the relationship
Questions and answers