| Duration | One day |
| Public scheduled course | £N/A plus VAT |
| Individual tuition | £495 plus VAT |
The cost of this course includes six months telephone Helpline support, course notes, lunch and a certificate |
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This course is only available as private tuition |
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“
I found the class sizes excellent and the way the lesson was taught it was very personal”
Web Developer, S Gold and Sons
Blogging: Introduction
Course Overview
This one day course teaches you how to kick start a successful blog and gives you a myriad of strategies in order to guarantee success in the blogosphere.
A blog allows you to interact personally and directly with your audience. In addition, many companies are now using blogs as an essential part of their digital marketing strategy to humanise brands and to drive new traffic to their website.
This course is designed to help you create a short and long term strategy for your blog - vital if your blog is to be a success. Whether you are an individual or an organisation, this is an essential introduction to Blogging.
Course content
Introduction
• Introduction to blogging
• Why are blogs so popular?
• The different formats of blogs
• The difference between bloggers and journalists
• Who is your audience?
Essential content
• Components of a blog
• Integrating keywords and key phrases within your blog
• Writing with authority
• Archives and feeds
• Keeping it simple
Writing your blog
• Developing a strategy for your content
• Pingbacks
• Connecting with your audience
• Getting audience feedback
• How much information should I post?
• Attracting new visitors and readers
• Blogging hints and tips
The importance of blogs in digital marketing
• Search engine optimisation
• Blogs as a communication tool
• Choosing vital marketing keywords and phrases
• Using blogs to build profile and market share
How a blog can benefit your company or organisation
• Spotting opportunities
• Humanising your brand
Questions and answers