Training Courses

Designing and Creating Emailshots

Two Day Course

Overview

Email marketing can be one of the most cost effective forms of promotion available. Designing an emailshot differs from creating a webpage or designing for print as you have to consider the specific needs of your target audience and the technical requirements of different email applications.

This two day course will cover both the theory and the practical software skills required to design and build a professional emailshot. Some basic experience of Adobe Photoshop is useful but not compulsory.

Public Course Dates & Pricing

Course DatesLocationPriceStatus

  • Public Courses

    Small class sizes so you get the maximum amount of trainer time possible. You attend with delegates from other companies.

    A great, cost efficient way to learn, discounts are also available for group bookings.

     

    Discount Info
  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Free Consultation

Course Outline

  • Understanding emailshots
    • Examples of good and bad design
    • How an emailshot is built
    • Constraints of emailshots
    • Common mistakes that can annoy potential clients

    Planning your emailshot
    • What makes a good mailing list?
    • Legal requirements and opt-out options
    • Ensuring your emailshot adheres to your company brand style

    Designing your emailshot
    • Good mailshot design
    • What is your message?
    • Creating impact
    • Good use of colour and images

    Writing good email copy
    • Reading online - the user experience
    • Inverted pyramids to grab your audiences attention
    • Chunking down copy
    • What makes a great title?
    • Sentence and paragraph structure
    • Proofreading
  • Preparing your graphics
    • Adobe Photoshop essentials
    • When to use graphics
    • Different graphic file formats
    • Assessing existing image properties
    • Resizing and cropping images
    • Creating text headings in Photoshop
    • Converting and optimising images
    • Saving and exporting images

    Laying out your design
    • The basics of Adobe Dreamweaver
    • How good typography makes for more effective email-shots
    • Choosing the right font
    • Importing text from a Word document
    • Laying out an email in Dreamweaver
    • Inserting graphics into your email
    • Formatting and styling text
    • Creating links to other websites or email addresses
    • Proofing your document
    • Exporting your emailshot

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Value + Choice
Reputation + Feedback

  Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 4960 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed4960
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.7 / 10
  % Who Would Recommend Us99.7%

"The food was really good, and it was really useful to get notebooks/pens to save carrying them around. Ivan was really friendly and knowledgeable - I enjoyed having him as a trainer. "

"Nice working environment and amenities. Nice welcome. Table arrangement in the mornings for groups was very easy to grasp. Good energy and interactivity of the trainer."

"Doing what it said on the tin - am now prepared to hit the ground running! An added bonus. PC chairs were comfiest ever sat it!"

"knowledgeable, aftercare, practically one on one tuition, very professional and good all round experieince"

"Making the course relevant to my business "

"I was engaged an interested throughout the course."

"Great trainer, very attentive and approachable. Easy to ask questions. Great having small number in class. Food and office space is lovely - bright and good food. "

"Very comfortable and welcoming environment - Would definitely recommend!"

"This course was very interesting and informative. Great Tutor"

"Ice lolly's on a hot day - masterfully done. Great course and very helpful!"

"Really nice learning environment to learn "

"Friendly, warm welcome, Everything was explained thoroughly. Fun day! "

"very clear and helpful, asked what we needed and throughout session everything was answered! Fab lunch :) "

"Excellent, knowledgable trainer. Great venue - nice small training sessions. Simon really explained a lot, I feel much more confident with Mailchimp now - thank you! Lovely lunch too!"

"Very friendly, knowledgeable and would definitely come back for further training. "

"Organised and technology worked."

"Ambience great, training excellent."

"The course covered everything for a beginner. The only thing I would recommend is to set up the account before the course."

"Simon was very clear and thorough accepting questions as we went through the material"